Brand IP is a strategy to deeply shape the brand image and values, which attracts the attention of users through the personified brand image, and then conveys the brand's ideas and values. How can I play with brand IP?The 3C digital brand Flash Demon has a lot of experience, take a look!
Two-dimensional robot, this magic flash is a bit sassy
The brand IP launched by Flash is called Magic Flash SAMO, and the image resembles a two-dimensional robot, which is full of "sass" atmosphere. Samo also has a dedicated and professional, keen and independent, brave and optimistic personality, and full of curiosity about the world, which fits the overall brand image of Flashmo.
SAMO is not only a unique brand IP image, but also a visual symbol for Flash to convey the brand spirit to all walks of life.
"Conspicuous".Emoji, this magic sparkle is a bit Q
The Magic Flash Emoji Pack adopts a Q-based image design and integrates diversified expression content to form its unique expression system, which makes Magic Samo more "conspicuous" and also creates a distinct personality for the Flash brand.
At present, this series of expressions has been released for 3 issues, containing a total of 48 expressions, showing the anthropomorphic demeanor of Magic Samo or happy or angry or confused or crying, and the overall image is full of dynamics, reflecting the unique charm of Magic Sparkle's lively and humorous. Users can search for "Flash Magic Samo Daily Chapter" in WeChat or DingTalk emoji to use it and interact with Magic Flash.
HotspotsSeries poster, this magic sparkle is a little cute
During holidays or hot events, Samo will also have an exclusive poster. The magic samo in the poster is cute and cute, shuttling through different times and spaces, bringing warmth and joy to users with heartfelt language.
The posters will be released through social platforms such as Weibo, WeChat, and Xiaohongshu, where users can interact and communicate with Samo, share each other's mood and life, and explore the infinite possibilities of life together.
The unique brand IP image of SAMO has left a deep impression on users, and the high-quality and rich original content makes it stand out among many similar brands, which not only arouses the emotional resonance of users, but also enhances the brand awareness and reputation of Flashmo, and comprehensively enhances the brand competitiveness.