This article**[CCTV];
CCTV *** This Spring Festival holiday, people's enthusiasm for travel is high. According to the data, the number of tourists in key cultural and tourism attractions in the country has reached 12.3 billion passengers, an increase of 228%。Chongqing, Wuhan, Xi'an, Beijing, Kaifeng and other cities have become popular cultural and tourism destinations. Due to the large passenger flow, many scenic spots have issued announcements announcing relevant measures such as ticket sales and current restrictions.
Beijing: Tickets for major tourist attractions are fully booked or sold out.
In Beijing, the Palace Museum ushers in a peak of visitors every Chinese New Year, and the "Palace Museum" mini-program shows that tickets for the fourth day of the Lunar New Year (February 13) to the eighth day of the Lunar New Year (February 17) are fully booked. According to the Summer Palace's official **ticket purchase WeChat***, there are no tickets for the sale period from now until the sixth day of the Lunar New Year (February 15). Similarly, the National Museum and Prince Gong's Mansion are fully booked or sold out until the eighth day of the Lunar New Year (17 February).
Sanxingdui Museum: Tickets have been sold out until the eighth day of the Lunar New Year.
Also popular is the Sanxingdui Museum, the ticket reservation system shows that the tickets from now to the eighth day of the Lunar New Year (February 17) have also been sold out, and there are remaining tickets from the afternoon of February 18.
Xi'an, Shaanxi: The Datang City that never sleeps is bustling and the tourism boom continues to heat up.
During the Spring Festival holiday in 2024, because of the popularity of the Spring Festival Gala of the main station, the tourism popularity in Xi'an, Shaanxi Province will continue to heat up. Since the beginning of the first month, the tourist flow of Datang Sleepless City has continued to run at a high level, with about 50,000 people during the day and up to 200,000 people at night.
Ticket sales at the Mausoleum Museum of the First Qin Emperor are very hot, and the average daily visitor flow has exceeded 60,000 under strict flow restrictions. The data shows that all the tickets for the seventh day of the Lunar New Year have been sold out.
Yueyang, Hunan: Tickets are free for reciting the full text of "The Story of Yueyang Tower".
In Yueyang, Hunan, the Yueyang Tower during the Spring Festival is lit up. It is understood that if you can recite "The Story of Yueyang Tower" in full, you can get free tickets, this event has lasted for 12 years, and 2024 will be no exception.
Wuhan, Hubei: Tourists climb the Yellow Crane Tower to pray for blessings.
During the festive season, many people like to climb high to pray for blessings. In Wuhan, Hubei Province, the Yellow Crane Tower on the banks of the Yangtze River has a history of 1,800 years and is an excellent place to "look at the high platform". During the Spring Festival, there are traditional lantern viewing quizzes, dragon and lion dances and other Chinese New Year activities every day, and the number of visitors is expected to reach 250,000.
Jiaxing, Zhejiang: High-pole boat skills intangible cultural heritage skills show the flavor of the year.
In Jiaxing, Zhejiang, the high-pole boat performance attracted many citizens and tourists, and the wonderful scene of "the boat travels in the river, the pole stands on the boat, and the person turns over on the pole" attracted bursts of applause and cheers.
During the Spring Festival, there are more than 30 intangible cultural heritage folk activities such as three jumps, Yue opera, anti-stage opera, and paper-cutting, creating a strong traditional New Year's flavor.
Takeaway orders increased during the Spring Festival, and consumer enthusiasm in small towns was high.
During the Spring Festival, many small towns are lively, not only young people return to their hometowns, but also tourists from all over the world come to experience the special New Year's flavor. A variety of holiday activities have led to a significant increase in takeaway in small towns.
Meituan takeaway data shows that since the Spring Festival holiday, takeaway orders in the county have increased by more than 30% year-on-year in 2023, and hot pot, afternoon tea, and dumplings are the three types with the largest number of takeaway orders. The young people in the small town have also brought fire to the milk tea shops in the county, and the orders in Heilong**Gang County, Shenmu City, Shaanxi, Jiang'an County, Sichuan and other places have increased the most, reaching more than 40%.
According to Ele.me's data, during the Spring Festival, the takeaway volume of hot pot and kebab ingredients in third- and fourth-tier cities increased by 20% compared with the pre-holiday period, especially the takeaway volume of seafood ingredients such as eastern star grouper, treasure fish, and giant shrimp increased by more than 30%.
Outdoor sports, chess and cards and other leisure and entertainment activities are also indispensable, and the takeaway volume of outdoor sports in third- and fourth-tier cities has increased by 100% compared with the pre-holiday period. In the south, there are still many young people who choose to have a picnic, quite a few.
The number of picnic mats in third- and fourth-tier cities increased by 50% compared with the pre-holiday period, while the increase in barbecue grills more than doubled.
The Year of the Dragon and the New Year of the Dragon have ushered in a good start for tourism in many places in China.
In the past few days of the Spring Festival, the tourism market in many places in China has ushered in a good start.
Since the second day of the Lunar New Year, the number of people traveling abroad has increased significantly. In Suzhou, a series of Spring Festival garden activities full of New Year's flavor have made the Xiangshan Scenic Area full of tourists, and the average daily tourist volume is nearly three times that of the same period in 2023. In the traditional garden spot, the Humble Administrator's Garden is lit up and flowers of all colors are placed in the traditional buildings, and the number of visitors to the garden reaches 30,000 every day.
According to statistics, three days before the Spring Festival holiday, 634 A-level tourist attractions and 195 key villages of rural tourism above the provincial level in Jiangsu Province received more than 20.31 million tourists, with a total tourist consumption of 8.4 billion yuan. In Jiangxi, the province's 5A-level scenic spots and key 4A-level scenic spots received 268 tourists50,000 passengers, an increase of 81 over the same period in 202354%。Xi'an's Spring Festival holiday travel orders increased by 317% year-on-year, and ticket orders increased by 480% year-on-year. The passenger flow of 952 scenic spots in Hunan Province included in the big data monitoring reached 338690,000 person-times.
During the Spring Festival, encountering intangible cultural heritage and experiencing the "national tide" has become a new trend. By holding traditional New Year's customs activities such as characteristic folk customs experiences, intangible cultural heritage performances, temple fairs, and lantern festivals combined with trendy culture, scenic spots around the country rendered the atmosphere of the New Year Festival with new scenes and new gameplay, which drove the growth of comprehensive consumption such as hotels and restaurants. This Spring Festival, the northern ice and snow tourism in Lanxi and other places in Heilongjiang continues to be hot, and the southern cold tourism in Sanya, Hainan and other places has also become the choice of many tourists.
Spring Festival ** sales are hot, and the "dragon" element is favored.
The Spring Festival is the peak consumption season, the Year of the Dragon, and the ** jewelry with the "dragon" element is very popular.
Beijing time-honored Cai Bai Zong Store is a popular place to buy ** in Beijing. On the afternoon of the third day of the Lunar New Year, it was crowded and very lively.
In this ** store in Jinan, Shandong, many young people are vying to buy ** jewelry to honor the elderly, gifts to relatives and friends, and many styles have been sold out.
The most popular thing in the Year of the Dragon is gold jewellery with the "dragon" element. In a shopping mall, the clerk introduced that the 50-gram dragon gold bar had been sold out.
In addition to offline stores, online sales** are also very popular. According to data from the Internet sales platform, since January, the popularity of gold jewelry in the Year of the Dragon has increased by more than 500% year-on-year, and the search volume of dragon-shaped pendants has increased by more than 400% year-on-year.
The total box office in the first half of the Spring Festival in 2024 will reach 445.5 billion.
According to data from the online platform, as of 21:00 on February 13, the total box office in the first half of the Spring Festival in 2024 (February 10-February 13) reached 445.5 billion, of which, the cumulative box office of "Hot and Hot" is 153.6 billion, becoming the box office champion in the first half of the Spring Festival. "Bear Infested: Reversing Time and Space" has a cumulative box office of 80.6 billion, won the box office champion of the Spring Festival animated film schedule in film history.