This article**[CCTV];
CCTV***February 14 is the fifth day of the Lunar New Year, commonly known as "breaking five". People from all over China continue to enjoy the festive atmosphere of the Spring Festival by visiting temple fairs and tasting folk customs.
Beijing: The Chinese New Year-themed event kicked off at Longfu Temple.
In Beijing, the large-scale New Year-themed event of "Joy of Dragons" was launched in Longfu Temple from the first day of the Lunar New Year to the sixth day of the Lunar New Year. At the event site, Longfu Temple launched a new immersive adventure with the nine sons of the dragon as a clue, and visitors can receive exclusive Nine Dragons Guardian, collect Nine Dragon blessings in shopping for New Year's goods and appreciating New Year's flavors, and receive limited blessing gifts after all are collected.
Shanghai: Lion and dragon dances, light and shadow shows light up the business district.
In the streets and alleys of Shanghai, various Spring Festival activities such as dragon and lion dances and light and shadow shows have been staged one after another, allowing citizens and tourists to experience the jubilant picture of the Year of the Dragon. Early in the morning, with the sound of gongs and drums, a golden dragon and two lively dancing lions made a majestic appearance on Maoming North Road in Shanghai. The members of the dragon and lion troupe danced a dragon about 30 meters long and walked around the market, attracting many citizens and tourists to stop by**.
As night fell, on the outdoor screen of this shopping mall on Nanjing West Road, Shanghai, with the blessing of naked-eye 3D technology, a smart and fashionable "dragon of light and shadow" took off. At the same time, a number of landmark buildings in Shanghai's Nanjing West Road business district have also opened the Spring Festival lighting show.
Shanghai: Launched more than 100 consumption promotion activities to build a 100 billion business district.
The New Year light show in the business district not only lights up the night scene of the city, but also brings popularity. In order to welcome the peak of passenger flow during the Spring Festival, Shanghai's major business districts have joined hands to focus on the construction of 100 billion business districts, and have successively launched more than 400 marketing activities, with wonderful online and offline activities, so that consumers can buy happily in the New Year. In a supermarket on Nanjing West Road, the atrium is filled with bustling blessing bags, selling everything from New Year's clothes to New Year's delicacies, attracting a large number of customers to come and buy.
Handan, Hebei Province: Folk Intangible Cultural Heritage Tour, Tide Play Happy Chinese Year.
During the Spring Festival, Handan, Hebei Province focused on Zhao culture to create the "National Tide" Chinese Year. When night falls, the ancient town of Chishuiwan is full of light. During the Spring Festival of 2024, Chishuiwan Ancient Town will hold special folk activities such as live drama performances, lion dance parades, and iron flowers with the theme of "Zhao Cultural Tide Ancient Town".
Shaanxi Hancheng: Spark competition of intangible cultural heritage society.
In Hancheng, Shaanxi, playing social fire is a traditional welcome custom. In 2024, the social fire performance is particularly hot, and the social fire teams from many local villages and towns take turns to appear, and in the sonorous and powerful drum beat of gongs and drums, the performers in costumes step on the drums to show their heart's content, presenting a folk feast for the crowd.
Zhongshan, Guangdong: Intangible Cultural Heritage New Year's New Year activities are popular.
In Zhongshan, Guangdong, flash mob activities to welcome the New Year intangible cultural heritage parade were staged continuously. Liufang Cloud Dragon Dance is a traditional dragon dance that has a history of more than 300 years and is a national intangible cultural heritage. At the parade site, the 55-meter-long cloud dragon was equipped with LED light strips, which appeared vivid in the night, and attracted the attention of tourists as soon as it appeared.
Luoyang, Henan: Peony lanterns will light up the night.
In Luoyang, Henan Province, the peony spring lantern will attract many tourists, 13 groups of large-scale theme lanterns show a number of peony varieties of flowers, among them, the 24-meter-high vertical lantern "national color Tianxiang" debut, 6 layers of lanterns, "petals" at the bottom, by more than 200 craftsmen lasted 17 days to complete.
Celebrate the New Year in the museum, traditional culture celebrates the New Year.
During the Spring Festival holiday, cultural and museum tours are favored. In 2024, museums around the world will also actively hold various cultural themed exhibitions for the Year of the Dragon, allowing visitors to feel the charm of traditional Chinese culture.
Xining, Qinghai: Jiachen Year of the Dragon to the dragon element cultural relics attract tourists.
During the Spring Festival, the Qinghai Provincial Museum is crowded with tourists. In the exhibition hall of historical relics, cultural relics with "dragon" elements in different periods are displayed, including blue and white red dragon pattern porcelain plates, double dragon bead pattern Tibetan carpets, etc.
Anyang, Henan: Night Tour of the Text Museum Immerse yourself in the evolution of Chinese characters.
In Anyang, Henan Province, the Museum of Chinese Characters launched a night tour to display the inheritance and innovation of Chinese character culture in an all-round way. Adorned with various colored lights, the Chinese Character Museum is both magnificent and festive.
The museum's Chinese character exhibition, Hanfu show, oracle bone rhythmic gymnastics, cultural and creative bazaar and other colorful programs also bring visitors a different New Year experience and feelings. Reading the oracle bone inscription can make everyone have a more intuitive understanding and understanding of the evolution process of Chinese characters, in the "Oracle Bone Guess" game, visitors carefully observe and think about the Chinese characters corresponding to the oracle bone inscriptions on the exhibition board, and feel the wisdom of the ancients and the spirituality and broadness of Chinese characters.
Zhangzhou, Fujian: Celebrate the New Year in the museum, and celebrate the New Year with intangible cultural heritage.
During the Spring Festival, the Zhangzhou Museum in Fujian Province carried out the theme activity of "Celebrating the New Year in the Museum, Intangible Cultural Heritage Culture in the New Year", in addition to the "Maritime Silk Road" and other six series of special exhibitions, the daffodil intangible cultural heritage carving activity of "Flower Carving for the New Year, Welcoming the Spring Festival" was also held here, attracting many tourists. At the same time, a number of traditional cultural activities such as woodblock New Year paintings, paper-cutting, puppet performances, and southern Fujian shell carvings were also held here. Intangible cultural heritage inheritors are invited to perform live performances, teach on site, and interact closely with visitors. It is understood that only three days before the Spring Festival, the number of visitors to the Zhangzhou Museum was nearly 100,000.
Yichun, Heilongjiang: You Dragon Township to find the real dragon and see the dinosaur fossil skeleton.
Yichun Jiayin, Heilongjiang Province is rich in dinosaur fossil resources. During the Spring Festival holiday, Yichun Jiayin Dinosaur National Geopark carefully planned activities with the theme of "praying for the Year of the Dragon, traveling for dragons, visiting dragon townships, and searching for true dragons". The unearthed fossils were assembled into a complete dinosaur fossil skeleton, attracting many tourists and citizens to "check in".
"National tide" surging in the Chinese year.
This Spring Festival, many young people will integrate their love and understanding of traditional Chinese culture into new ideas, new designs and new means to help the "national style" and "national tide" go global.
During the Spring Festival, buying a new dress to say goodbye to the old and welcome the new year is a ritual for many people. In the large and small "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers set off each other, becoming a beautiful scenery in the New Year of the Dragon.
Originating in the Song Dynasty, the horse-faced skirt is one of the main skirt styles of ancient Chinese women, and fashion designer Lin Qi has collected nearly 100 horse-faced skirts, many of which have exquisite dragon-shaped embroidery. On the basis of traditional styles and craftsmanship, she continues to incorporate new elements and new designs, and in 2023, she brought her horse face skirt design works to Paris Fashion Week, showing the unique oriental aesthetic charm to the world.
The dragon is the totem of the Chinese nation, and this traditional cultural element with unique Chinese characteristics has been increasingly integrated into modern life through new designs and new expressions.
also uses design to inherit traditional culture, as well as this group of "post-00" national style lovers. In order to welcome the arrival of the Year of the Dragon, they restored the "Aoshan Lantern Shed" in the Song Dynasty when people celebrated the New Year in the Xixi Wetland Park in Hangzhou, and filmed a short drama to show the world the traditional Chinese artistic aesthetics.