The achievement of "Erbin" is not only the unique ice and snow, but also inseparable from the innovation and creation of the main body of the business and the people, as well as the rapid response and positive action of the first department guided by the needs of tourists.
Because of "Erbin", the ice and snow tourism in the entire Northeast has been brought hot. Heilongjiang, standing in the C position, opens its arms and continuously distributes traffic from the stage to promote the differentiated competition and coordinated development of the Northeast region, and gives full play to the advantages of ice and snow.
* The positive action of the good market operators has been positively stimulated, and the initiative and creativity of all walks of life have been stimulated, restricting the development of the Northeast "cold land.""It will become a "hot land" for comprehensive revitalization in the process of emancipating the mind and daring to break new ground and work hard
The "Erbin experience" provides fresh inspiration for promoting the comprehensive revitalization of Northeast China in the new era.
During the 8-day holiday, Harbin received a total of 1009 tourists30,000 person-times, achieving a total tourism income of 164200 million yuan, both hit a record high; Harbin Airport had 4,107 flight takeoffs and landings, a year-on-year increase of 21; Heilongjiang Province received 2220 tourists70,000 passengers, an increase of 62% ...... over 2019
During the Spring Festival of the Year of the Dragon, this series of record-breaking cultural tourism figures is amazing, adding another fresh footnote to the "Erbin phenomenon" that has attracted national attention this winter.
On February 12, tourists dressed up in costumes to take photos at Harbin Architectural Art Square. Photo by Xinhua News Agency reporter Wang Jianwei.
This ice and snow season, which has lasted for more than two months, has made Harbin popular out of the circle, not only becoming a landmark moment in the city's development history, but also making the entire northeast corner of China visible, arousing great concern from the people of the whole country about how the four northeastern provinces and regions can regain their strength.
What is the enlightenment of the phenomenal ice and snow tourism boom for promoting the comprehensive revitalization of Northeast China in the new era?
Impressed: We rediscover the Northeast.
The cold streets, but full of popularity, vitality, and enthusiasm, "Erbin" has become the "top" city in this winter, and everyone is looking forward to it. The old industrial base in Northeast China has broken into people's field of vision with such a shining image, which has been rare for many years.
Harbin was the first major city to be liberated. On April 28, 1946, all participating units of our army advanced into the urban area of Harbin. This city, which has suffered so much and suffered a lot, is finally back in the hands of the people.
A number of factories rose from the ground, a number of machines roared and shook the sky, Harbin Electric Carbon Plant, Harbin Electric Machinery Factory, Harbin Bearing Factory, Harbin Boiler Factory ......A large number of powerful industrial enterprises have risen. During the country's first "Five-Year Plan", Harbin was listed as an important heavy industry base, and 13 of the 156 key projects were settled here. By the end of the First Five-Year Plan, Harbin, together with Shanghai, Beijing, Tianjin, Shenyang and other cities, ranked in the forefront of the industrial output value of the country's major cities, and strongly supported the liberation of the whole country and the construction of New China.
However, the times have changed, and the former "eldest son of the republic" has encountered the pain of transformation and gradually lost its glory in the market-oriented reform; On the journey of comprehensively deepening reform and innovation-driven development, rolling stones have climbed the mountain and climbed over hurdles.
Many people did not expect that there would be such a day: coming to "Erbin" to enjoy the "ice and snow feast" has become a new trend for tourists and Internet experts to compete to "plant grass" and "pull weeds". People from all over the world feel the "10,000 people jumping" in the ice and snow world, stroll through the ** street to appreciate the European style, go to the 731st Unit of the Japanese Invasion of China to feel the heaviness of history, and even the morning market on Hongzhuan Street and the vegetable market in Daoli are overcrowded.
On January 1, tourists played in the Harbin Sun Island Snow Expo Park. Photo by Xinhua News Agency reporter Wang Jianwei.
How hot is Harbin this winter? According to the data, in January, the city received an average of more than 900,000 tourists per day, becoming the most popular tourist destination in the country, and the tourism market continued to be hot. According to data from Ctrip, Meituan and other platforms, during the Spring Festival, travel orders increased by more than 14 times year-on-year, making it the city with the largest increase in the country. Harbin has been transformed into a "city awakened by traffic" and a "5A-level scenic spot created by the Internet".
What's even more surprising is that the explosion in Harbin has largely subverted the stereotype of the Northeast in the past. The dusty, declining, and frozen Northeast in the past is being presented to the world with a vivid, progressive, and warm image.
Frozen pears turn into fruit plates, roasted sweet potatoes are sent to spoons, tofu brains are sweetened and ......It turns out that the people of the Northeast are not all the legendary "big old black coarse", but also have "iron man tenderness". The operation of various "fancy pet customers" of "Erbin" not only moved countless southern "little golden beans", but also made them spontaneously become the new "spokesperson" and "recommendation officer" of "Erbin".
The achievement of "Erbin" is not only the unique ice and snow, but also the innovation and creation of the main body of the business and the people, as well as the rapid response and positive action of the first department oriented by the needs of tourists. As Dai Bin, president of the China Tourism Academy, said, the key to Harbin's popularity is to convey a warm and goodwill city image.
Standing under the spotlight and magnifying glass, Harbin gradually exudes the charm beyond the ice and snow. Harbin is a famous historical and cultural city in China, the "City of Olympic Champions", the National Civilized City and the "City of the First", where there are many reasons for people to fall in love with it.
Because of "Erbin", the resource endowment and huge potential of the entire Northeast have also been seen by more and more people. As an important agricultural and industrial base in China, it shoulders the important mission of maintaining national defense security, food security, ecological security, energy security and industrial security.
Once, the saying that "investment is not enough in Shanhaiguan" was like a curse, shrouding the land of Northeast China. Although I don't know where this statement comes from, it is repeated a lot, and the once high-spirited "Big Brother" will inevitably fall into self-doubt.
Tourists play in the Harbin Ice and Snow World Park on December 18, 2023. Photo by Xinhua News Agency reporter Wang Jianwei.
In the face of this wave of traffic, the people of Northeast China, including the "Erbin people", have cherished it, tried their best to take out all their "family funds", and sincerely showed the image of a "good student" with an excellent business environment, a more solid cadre style, and more investment opportunities.
This time, "Erbin" has done it, and the Northeast has done it, not only being "seen" by the people of the whole country, but also allowing more Northeast people to "recognize" themselves again.
We have waited too long for this day" - this is the heartfelt words of many "Erbin people" and Northeast people, their hometown is finally on fire, and the pride and sense of honor that have been suppressed for too long come to my heart, moisten my eyes, and turn into simple and simple words, bless "Erbin" and bless the Northeast.
The spirit has been raised, and the confidence is also more sufficient, and people have confidence in the future of the Northeast and open their imagination. For example, focusing on the advantages of ice and snow resources, promoting the upgrading of facilities and the improvement of scenic spots, and making every effort to write a new chapter in characteristic cultural tourism; With cultural tourism as the first move, we will guide the expansion of the Internet celebrity economy, e-commerce economy, and live broadcast economy, and promote the deep integration and development of primary, secondary and tertiary industries; From "ice and snow" to "green waters and green mountains", the summer tourism market ...... is laid out in advance
On January 7, in the frozen Harbin section of the Songhua River, tourists enjoyed the sunset in the "Diamond Sea". Photo by Xinhua News Agency reporter Xie Jianfei.
Zhang Qixiang, mayor of Harbin, told Xinhua Daily Telegraph that the attention of the outside world, the transformation of cadres, and the unity of citizens have ignited hope, seen the future, and gathered strength.
Adapting measures to local conditions: the dialectic of the "two mountains theory" in ice and snow.
Lucid waters and lush mountains are invaluable assets, and the icy and snowy land of Heilongjiang is also invaluable assets. In March 2016, the general secretary of ** said when participating in the deliberations of the Heilongjiang delegation at the fourth session of the 12th National People's Congress.
After eight years, in the Northeast land, this important statement is displayed in front of people's eyes with concrete and tangible realistic scenes, and ice and snow fever has become a popular topic across the country. Full of confidence and a sense of gain, it has become the expression and mood of Northeast people this winter.
Do the right thing and do the right thing right. As the birthplace of China's modern ice and snow culture, Heilongjiang Province has relied on its unique geographical advantages and rich ice and snow resources, adhered to local conditions, and vigorously promoted the development of the whole industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism in the past eight years.
Ice and snow is industry, taxation, employment, and well-being" - Heilongjiang at all levels has firmly established such a development concept and work ideas. Taking advantage of the "post-Winter Olympics effect" and seizing the key opportunity period for the comprehensive revitalization of Northeast China, Heilongjiang Province has continuously optimized the top-level design, successively issued a plan for the development of the ice and snow economy, and several policies and measures to support the development of the ice and snow economy, so as to continue to extend the ice and snow industry chain and make the ice and snow economy bigger and stronger.
On January 7, tourists play snow tubing at the Volga estate. Photo by Xinhua News Agency reporter Wang Jianwei.
This winter, not only the ice and snow world is dazzling, but also the "Chinese Snow Town", which is more than 280 kilometers away from Harbin, is also dazzling. Snow, which was once regarded as a trouble, has become the "key" to open the door to prosperity, and the romantic snow scene and folk experience are deeply integrated, and local people have opened restaurants and homestays, holding "golden rice bowls" and eating "ecological rice".
From the "Ice City" to the "Snow Town", the surging ** shows that based on the unique resource endowment, the development of the industry according to the situation is enough to make the seemingly "bitter cold" and "backward" place into a hot land with unlimited business opportunities and the forefront of people competing to "check in".
Seize the window of the vigorous development of the travel photography industry, accelerate the introduction of well-known travel photography enterprises, gather artists, designers and creative talents, and effectively improve the quality of tourism; Based on the cold-water fish resources of "three flowers, five Luo, eighteen sons and seventy-two miscellaneous fish", we will accelerate the ......development of large-scale, branding and standardization of large-water ecological fisheriesThese phenomena reflect Heilongjiang's efforts to transform the flow of characteristic cultural tourism into a driving force for consumption increment and supply-side structural reform.
Born in the ice and snow, the people of the Northeast are often surprised by the pondering of ice and snow, and then feel surprised. Cultivating a new economy and stimulating new kinetic energy, they play the idea of "cold" and do "ice and snow" articles.
In Heihe City, Heilongjiang Province, the cold area test industry is booming, with 12 test enterprises, more than 120 performance roads, and 38 standards related to automobile testing in cold areas born from here; In Jilin City, Jilin Province, the deep snow cover and high-quality ski slopes have attracted tens of thousands of ski enthusiasts, and the high-end ice and snow consumer market has been accelerated. In Shenyang City, Liaoning Province, relying on the unique hot spring resources, the warm winter products of "playing in ice and snow and soaking in hot springs" stand out.
The "hot and hot" of ice and snow tours has swept the country from the northeast. Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, told Xinhua Daily Telegraph that the overall depth of tourists in 26 national ski resorts during the Spring Festival holiday this year increased by 52% year-on-year5%, among the top 10 ski resorts, the Tohoku region accounts for 5, and the total number of tourists accounts for more than half of the total.
On January 5, tourists played at the Harbin Ice and Snow World. Photo by Xinhua News Agency reporter Wang Jianwei.
It starts with ice and snow, not just ice and snow. In Northeast China, it has been a general consensus and vivid practice to seek a characteristic development path based on resource endowment. With the real economy as the foundation, scientific and technological innovation as the key, and industrial upgrading as the direction, the old industrial base actively captures new economic growth points and accelerates the expansion of new quality productivity.
Relying on a relatively strong industrial foundation, a group of equipment manufacturing enterprises in Heilongjiang represented by Harbin Electric Power Group have deeply integrated with big data and artificial intelligence to change "manufacturing" to "intelligent manufacturing"; Digging deep into wind, solar and renewable energy, Jilin seeks new cooperation in the field of new energy and carbon neutrality; Aiming at the Internet celebrity economy and Internet business, Liaoning has introduced a large-scale live broadcast e-commerce platform to explore a gorgeous turnaround.
The development of the Northeast region has advantages and shortcomings, and the key is to combine forging long boards and making up for shortcomings based on its own advantages. In particular, finding the right longboard and forging the long board tests the vision of looking at the overall situation, the foresight of seeking the general trend, and the wisdom of finding positioning. It is of great significance to give full play to the comparative advantages of Northeast China and promote a new path of high-quality development and sustainable revitalization in the new era and new journey to promote the comprehensive revitalization of Northeast China.
Promising**: Serve the effective market and stimulate the power of the people.
On the first day of the opening of Harbin Ice and Snow World, it encountered a "refund" turmoil, apologized, rectified, and refunded, with a sincere attitude, taking "refund" as the advance, and giving priority to protecting the interests of tourists;
In order to prevent tourists and citizens from slipping and falling in the street crossing, the ** Street Management Committee Office laid non-slip carpets overnight;
12345 citizens** transferred all kinds of tourism-related appeals, and the relevant departments quickly responded to rectification and formed a closed-loop feedback ......
A series of quick actions and intimate intentions have made people look at Harbin with admiration. Some comments said: What makes people feel strange is not only the continuous new "Erbin", but also the service awareness and service ability of the first department have been "not what they used to be".
As early as September last year, the Harbin Municipal Department of Culture and Tourism launched a promotional video with a "network sense", and for a while, "My surname is Ha, drink Aha, everyone from all over the world praises" has become a popular slogan. The attention of the whole network is "unprecedented", creating stalks, momentum, and topics, and even launching big snowman emojis, and taking the initiative to set up topic ......* The department no longer regards traffic and public opinion as a flood beast, but flexibly uses Internet thinking to attract traffic and expand its own influence.
On January 12, tourists dressed up for photos at Harbin Architecture Art Square. Photo by Xinhua News Agency reporter Xie Jianfei.
Many netizens have seen the well-known bloggers "Mrs. B" and "Erbrush Harbin" try to eat Russian king crab. In fact, this is a typical case of the Heilongjiang Provincial Department of Commerce taking the initiative to provide shooting themes to big Vs and Internet celebrities. Not only to keep "on the Internet" to read comments, promote rectification, but also "borrow" the Internet to engage in propaganda and promotion, has become the "new normal" for the first department to change the way of work and improve the quality and efficiency of work.
Once, Harbin's airports and stations gathered a lot of black cars, black drivers, ** street and other popular scenic spots have a lot of black tour guides, black travel agencies, this year, these "black" rarely heard of. Han Shengjian, vice governor of Heilongjiang Province, revealed to the Xinhua Daily Telegraph reporter: Such a change is due to the fact that the first department adheres to the rule of law thinking, coordinates the forces of cultural tourism, public security, transportation, market and other aspects, rectifies and cracks down on the "seven blacks" in accordance with the law, clears the way for the healthy development of the cultural and tourism market, and strives to create a warm, comfortable and reassuring environment.
The promising in the ice and snow fever is reflected in all aspects:
Formulate plans - Heilongjiang formulates a plan for the high-quality development of cultural tourism, and builds a "three vertical and one horizontal" tourism channel, a "three circles and two belts" tourism sector, and a "1+5+N" spatial layout;
Optimize supply - launch "ten" theme routes, "hundred" food feasts, "thousand" Taiwanese cultural tourism events and "10,000" kinds of Longjiang good things, and create a whole industry chain of "food, housing, transportation, travel, shopping and entertainment";
Establish a mechanism - establish a cross-departmental tourism joint meeting mechanism, the provincial leader in charge of the daily WeChat group real-time command, if there is a problem at any time @ relevant departments to solve, such a flat management is efficient and powerful.
On January 7, in the frozen Harbin section of the Songhua River, tourists picked up a "broken diamond" in the "Diamond Sea". Photo by Xinhua News Agency reporter Xie Jianfei.
* positive action, so that good market operators get positive incentives, they feel that the best really do things, the people in the eyes, but also think that the best is doing the right thing, the initiative and creativity of all walks of life is stimulated, which is the most surprising and moving. Han Shengjian said.
As a result, people saw that everyone in Harbin was vying to be waiters, tour guides, and tour escorts to speak for the city. Many private cars take the initiative to pull "little golden beans" for free, volunteers send warm stickers to the long queue of tourists, major colleges and universities open campuses, canteens and museums, and some caring enterprises have given away local ......The whole city has opened the "pet customer" mode, and the whole people participate in the construction of a "friendly city".
What attracts us is not only the ice and snow, but more importantly, it is here to be ** and warm, so that we can find the feeling of home. Tourists from the south spoke up and praised the "treasure city". In Miao Muyang's view, Harbin is remarkable in that it not only encourages citizens to show warm hospitality, but also guides the majority of tourists to embody the style of civilized tourism, insists on sharing between hosts and guests, and "goes out of the circle" with good products, good citizens and good tourists.
On February 12, tourists tasted strawberry rock sugar gourd on the century-old street ** street in Harbin. Photo by Xinhua News Agency reporter Wang Jianwei.
Needless to say, in the northeast, the "national prefix" was once strong, the rigid thinking of the system was solidified, and the development of the private economy was slow, which became a major reason for the lack of economic vitality. However, this winter's ice and snow fever reflects that important changes are taking place: the deepening reform and innovation of state-owned enterprises (SOEs) has shown new vitality, and the "small shop economy" has carried forward the spirit of initiative to provide consumers with a rich experience.
In August last year, Harbin City established Modern Cultural Tourism Investment Group to operate high-quality resources such as Ice and Snow World, Snow Expo, Ice and Snow Carnival, and Sophia Church as a whole, creating a new platform for cultural tourism, changing "fighting separately" to "attacking by the group", promoting the Ice and Snow World to take the lead in the circle this winter, and driving many other projects to also break through the historical extreme.
From Sophia's church cake and snowman-shaped desserts, to "Internet celebrity" cafes creating "frozen pear coffee", from AR fridge magnets to rush to sell, to frozen strawberries can also be considered to sell ......The inspiration and creativity of enterprises and shopkeepers satisfy the eyes and taste buds of tourists, and also make Harbin's "hot stalks" constantly and frequently searched.
Not long ago, a press conference on Heilongjiang characteristic cultural tourism with the theme of "Traveling in Longjiang in the Year of the Dragon All the Way to the North" was amazing: the front row was not seated by *** but invited "little golden beans" from all over the country. * Willing to live in the back row, tourists become "guests of honor", such a conference design sends a clear signal: the innovation of governance methods and the enhancement of service concepts make "welcome to the Northeast" not just a "shouting microphone", but also a consensus and practical action from top to bottom.
On January 3, tourists played in the Harbin Ice and Snow World Park. Photo by Xinhua News Agency reporter Wang Jianwei.
In order to cope with the peak of passenger flow during the Spring Festival, we formulated emergency plans in advance, refined the response process, and improved the service reception capacity of "food, housing, transportation, travel, shopping and entertainment"; In popular tourist attractions, special bus lines will be opened to meet the travel needs of tourists as much as possible; Netizens put forward a "careful wish" for the local production of down jackets in Northeast China, and the local government prepared overnight to launch "HAH! Northeast Designer Integration Store".
All this, as a comment said: just as love can be transmitted, promising people with good judgment and execution can trigger a more active and efficient effective market, arouse more caring citizens, and walk in the same direction.
Create a win-win situation: "Northeast family".
This winter, "Erbin" is on fire, and the ice and snow tours in the entire Northeast are hot.
The director of culture and tourism in Anshan, Liaoning Province went to ** Street to promote Nanguo pear; The Jilin delegation went to Heilongjiang to explore the secrets of the circle; In the past, some celebrities didn't invite them, but now they take the initiative to come; It turned out that some companies had no willingness to invest, and now they led a team to inspect ......* The street has changed from a commercial block to a cultural show, Harbin has changed from a hot scenic spot to a national stage, people shout "if you don't come to rub this wave of traffic, you will lose", and "Erbin" warmly welcomes the "family" from all over the world, creating a peaceful and joyful ocean.
Some commentators pointed out that Harbin's exit from the circle has reshaped the image of Northeast tourism, and it is the successful transformation of the Northeast tourism industry from "eating resources" to "fighting services".
Heilongjiang stood in the C position this time, and continued to distribute traffic from the stage, without hesitation or stinginess, if there is no support from the whole country, how can there be a large flow in the Northeast? Only by making the cake bigger can we get bigger," a ** person in Heilongjiang Province told reporters, "We must show the bearing of the 'eldest son of the republic'." It is based on this cognition that Heilongjiang is based on a region, serves the Northeast, and takes the initiative to invite Jilin, Liaoning, and Inner Mongolia "brothers" to participate in the ice and snow feast.
On February 13, tourists paraded in the ** penguins in Harbin Polar Park Square. Photo by Xinhua News Agency reporter Wang Jianwei.
The two "Golden Phoenixes" borrowed from Shenyang staged a flying show in "Erbin"; It is difficult to book a ticket to Harbin, so by the way, you can go to Shenyang and Changchun for a night rest and a turn; There are not enough ice carvers in Jilin, and craftsmen in Longjiang send classes to ......The "fancy strings" on the black soil have set off waves of heart-warming craze.
Many people say that the brothers in the Northeast are "clear and open", in fact, they have already calculated how to give full play to their respective advantages and achieve dislocation competition and differentiated development. Taking the ice and snow cultural tourism and industry in front of us as an example, Heilongjiang polishes the business card of ice and snow art and plans to build a world-class ice and snow cultural tourism highland; Jilin gives full play to the advantages of snow and hardware, focusing on upgrading the four major ski resorts to create ski resorts; Liaoning strives to build unique brands such as the Shenyang Forbidden City, food culture, bathing culture, and hot spring culture; Taking advantage of the 14th National Winter Games, Inner Mongolia is determined to promote the ice and snow industry to a new level.
Reject internal friction and realize sharing; Only by giving up involution and creating a win-win situation can the coordinated development of the Northeast region further build the Northeast Ice and Snow Economic Complex and give full play to the advantages of ice and snow. By extension, the comprehensive revitalization of Northeast China in the new era requires closer cooperation and interaction among the four provinces and regions, thinking in one place and working hard in one place, and gathering a strong endogenous driving force for revitalization and development.
Many netizens suggested that a "tour of the Northeast" tourism route can be created, the "two-hour high-speed rail circle effect" can be further highlighted, and cultural tourism products, hotels, restaurants, etc. can strengthen the sharing and linkage, so that "playing in Erbin, living in Changchun, and enjoying in Shenyang" is no longer a dream. More netizens gave tips to the southern "Little Golden Bean": to come to the "Erbin" tourism that is "hard to find", you can choose to land in Shenyang first, not only spend less money on air tickets, but also experience the beautiful scenery and food of Shenyang, and then take the high-speed rail to Harbin, which is cheap and reassuring.
As early as March last year, the Ministry of Culture and Tourism and the National Development and Reform Commission jointly issued the "Northeast Tourism Development Plan", covering 1.45 million square kilometers in three provinces and one region, and proposing four development orientations, including a world-class ice and snow tourism resort, a national green tourism development leader, a border tourism reform and innovation model, and a cross-regional tourism integration development practice.
On February 13, tourists paraded in the ** penguins in Harbin Polar Park Square. Photo by Xinhua News Agency reporter Wang Jianwei.
Winter is coming, and spring is coming again. Cool weather in summer, long daylight, vivid landscapes, elegant **, charming European style ......Harbin, where ice and snow tourism is on fire, also has the strength to go out of the circle again in summer cultural tourism.
In the next ice and snow season, the 9th Asian Winter Games will be grandly opened in Harbin, and the ice and snow world will create a more international theme park.
Popularity brings prosperity, and opportunities make the future.
After the cultivation and tempering of the ice and snow heat, people have more reason to believe that the "cold land" that restricts the development of Northeast China will become a "hot land" for comprehensive revitalization in the process of emancipating the mind and daring to break through and work hard.
In 2024, the implementation of the Northeast Revitalization Strategy will enter the third decade, and what kind of vivid chapter will be written in the "Comprehensive Revitalization of Northeast China in the New Era" is full of expectations.
*: Xinhua Daily Telegraph, February 21
Authors: Xinhua Daily Telegraph reporters Gu Qianjiang, Guan Jiantao, Yang Siqi, Liu Heyao, Zhu Yue.