The reason why diamonds are endowed with the myth of "eternal and forever" is not just to celebrate the steadfastness of love. In fact, there is a much more complex business logic behind this.
Imagine if diamonds were to circulate frequently once they entered the market, how would their ** system be maintained? Forty years ago, there were 500 million carats of diamonds on the market, and at that time no more than 10 million carats were mined annually.
This means that only when a diamond is purchased and out of circulation for a long time can it be ensured that the limited resources can continue to meet the market demand and thus maintain its high price**.
The value of a diamond itself does not come from its physical properties, but from its marketing. The reason why it sells so well is because it succeeds in convincing people that it's worth so much.
And the establishment of this belief depends first and foremost on creating a sense of scarcity. In fact, diamonds were not scarce, but at first little was known about them, until the aristocracy began to use them to flaunt their wealth.
However, everything changed when a huge diamond mine was discovered in the Oranzhi River in South Africa. The British businessman Rhodes realized this, and he decisively bought the entire mine and began to limit it**, thus turning diamonds into a luxury item.
But it's not enough to be limited, because there are a lot of things in the world. In order to maintain the unique status of diamonds, merchants began to associate diamonds with love.
It's a well-planned marketing ploy to get people to see diamonds as a symbol of love by constantly emphasizing the notion that "diamonds equals love".
This binding has been so successful that it is now widely believed that if you don't give a diamond ring when proposing, you are not sincere.
However, the logic behind this is not simple. Through the influence of magazines, movies and celebrities, businesses continue to instill in people the idea that "diamonds equal love".
They even asked celebrities to deliberately display the size of the diamond ring when proposing, as a way to imply that the size of the diamond is directly proportional to the depth of the love.
This marketing ploy is so clever that many people are convinced before they know it.
But even so, merchants still face a potential problem: the second-hand market. Unlike other luxury goods, diamonds are almost indistinguishable from old and new. This means that once a large number of pre-owned diamonds flood the market, ** will be hit hard.
In order to avoid this from happening, the merchant further emphasizes the concept of "diamonds are eternal, and so is marriage", encouraging people to see diamonds as a symbol of eternity and never**. In this way, merchants can ensure that the value of the diamond will be maintained over the long term.