Many people often encounter the problem of having the review deleted when conducting Amazon product reviews. What is the reason for this? Although Amazon is the world's leading e-commerce platform, it still needs to be improved in some aspects, such as no customer service. Reviews on Amazon play a crucial role in boosting product sales. Not only consumers, but even sellers themselves, when buying new products, they will also look at the reviews of other buyers, and judge the quality of the product and whether it meets their own needs from the reviews. For products without reviews, consumers have no way to truly understand the product, which can lead them to abandon the purchase decision. Therefore, it is very important for both sellers and consumers to understand and resolve the issue of deleted reviews.
In fact, the reason why Amazon reviews are removed is that the platform has found that some sellers will resort to buying reviews to artificially increase the number of reviews on their products. This situation is not in line with the principle of fair competition, and the content of such reviews cannot truly reflect the situation of the product and cannot help consumers. In order to ensure the authenticity and fairness of reviews, the Amazon platform must more strictly manage product reviews and remove those reviews that do not conform to the real shopping experience.
How does Amazon tell if a review isn't real purchase feedback?
The platform is mainly judged by analyzing the accounts of the reviewers. Amazon conducts regular reviews of seller accounts and meticulous reviews of customer accounts. For some accounts that have problem swiping comments, the comments left by these accounts may be deleted. For example, if an account frequently reviews multiple products of different categories in a short period of time, this abnormal behavior is easily recognized by Amazon as a review behavior, and the account is marked as a dangerous account. In order to maintain the fairness and authenticity of the platform, Amazon has adopted the principle of preferring to kill mistakes rather than letting go, and for accounts suspected of swiping comments, their evaluations will be cleared at least and directly banned.
Amazon also judges the authenticity of the review from the content of the review. If the content of the review is simple and there is no quality content, for example, some common clichés such as "the product is very good, the delivery is fast, the service is very good" and other reviews that lack specific description and evaluation content, in Amazon's view, it is not of reference value. Because Amazon reviews are manually reviewed, such reviews can easily be deleted.
The content of the review is very watery, there is no quality content, like **often seen, the product is very good, the express delivery is fast, the service is very good, like this kind of non-nutritious evaluation will be deleted by the Amazon platform, like these have no real use evaluation, but use several general templates and then slightly modified on various products, Amazon's evaluation is manually reviewed, such an evaluation can easily be deleted.
Amazon also judges the authenticity of a review based on its age. If an account stays for a short time after purchasing an item and quickly gives a five-star review, this abnormal review behavior is likely to be identified by Amazon as an abnormal review, resulting in the review being deleted.
Judging from the retention rate of products, there is usually a lack of reviews when new products are first put on the shelves, which may affect consumers' desire to buy. In order to gradually increase sales, new products need to build trust by accumulating reviews. If a large number of reviews suddenly increase in the product at this time, resulting in a rapid increase in the retention rate, this situation can easily attract the attention of the Amazon platform, which may lead to the deletion of some reviews.
The reason why Amazon removes reviews, in general, is mainly to ensure the authenticity and reference value of reviews. For reviews that do not have real experience of use, cannot reflect the specific use experience, and products with an unusually high retention rate, Amazon will take strict review measures. Since Amazon does not have direct customer support, detailed product descriptions rely heavily on reviews, and Amazon's review system is manually reviewed rather than displayed in real time, so the platform's review criteria for reviews will be relatively strict to ensure that the reviews displayed are authentic and credible.