Today I'm going to talk to you about our little secrets and practical tips for off-site promotion, and trust me, these experiences can take your store business to the next level!
First, let's face a common myth:Off-site promotion is not about blindly pursuing the best quantity。Yes, you heard it right! Off-page is more like a precision marketing campaign, and the key is to find the audience that best matches your product. For example, if you're promoting in a Facebook group or deal, be sure to keep an eye out for whether the audience is actually interested in your product。Keep in mind that unpopular or high average order value products may not work well off-page, so be flexible in your strategy.
Next, let's talk about the problem of controlling the amount of orders. Many sellers have had such an experience: they have invested a lot of advertising money, but the effect is not satisfactory. At this time, the key is to optimize your advertising strategy, such as choosing the right time, channel, and focusing on conversion rate rather than just volume. In this way, even if it is a small-scale promotion, there is a probability of reaping unexpected results.
Many sellers don't realize that off-site promotion can effectively speed up the inventory sales rate of new stores. For new stores, the amount of inventory that starts out is often limited. Through off-site promotion, especially those products with a low unit value, you can quickly increase sales and help stores gain more inventory capacity.
In the past, we have many cases that show that through the combination of low-price** strategy, off-site promotion can also reduce customer dissatisfaction rate. Imagine that when customers buy cost-effective products with low prices, their satisfaction will naturally increase, and praise will naturally come out.
Of course, off-site promotion is not a panacea, and it has its limitations. If a special category is unwilling to adjust the discount range in order to improve the conversion rate, then off-site promotion may not bring too good results.
In other words, off-page promotion is not available for all categories of products.
As for the promotion channels,Social platformswithReds**are all good choices. Remember to adapt your promotion strategy to the characteristics of different platforms. For example, on Facebook, big discounts and products under $20 are usually more popular.
Finally, share my experience: For new product links, our seller customers usually conduct one or two off-site placements to activate new product traffic and accelerate product inclusion. Then, combine on-site advertising and coupons to further increase the number of product rankings and reviews.
Finally, it is important to say that off-site promotion is not isolated, it needs to be combined with on-site marketing strategies to jointly promote the long-term operation of the store. I hope this sharing can be helpful to you, your like** is the biggest motivation for my update! Amazon Operations