This Spring Festival, the recovery of the cultural tourism market has accelerated, and "special forces tourism" and "citywalk"."Prevalent, major tourist attractions, rural attractions crowded, many museums are hard to find, the flow of visitors has increased significantly, and consumer demand continues to be released. Wande Street, Changqing District, Jinan also ushered in its own "hot and hot", according to statistics, the number of tourists in various scenic spots of Wande Street during the Spring Festival totaled 670,000 people, tourism income of 3.35 million yuan.
To promote the transformation of the cultural tourism industry, vigorously develop the cultural tourism economy, and create a new format of cultural tourism, it is necessary to add "firewood" and "new" to revitalize rural cultural and tourism resources, ignite the "fire of the prairie fire" of rural cultural tourism, and pave the way for rural revitalization.
"New" adds the "firewood" of live broadcast technology
In the past tourism consumption, consumers often obtained information about relevant scenic spots through **, text descriptions and short **. However, the image list of tourist destinations.
1. The lag of the promotional message, the use of excessive filter effects, and the existence"Cheating"and other issues, bringing consumers a less-than-ideal experience. In this situation, the live broadcast of tourist attractions has become increasingly popular and has become a new form of marketing of tourist attractions.
With the help of live broadcast, the cultural and tourism industry has opened up a new situation in terms of publicity methods, content, consumption methods, etc., and the live broadcast of scenic spots, as an important form of new marketing of scenic spots, will share the beautiful scenery, beautiful things and the culture and stories behind the scenic spots with the audience in the form of live broadcasts, "planting grass" in the hearts of the public, and arousing the public's continuous attention to scenic spots.
During the Spring Festival in 2024, Lingyan Big Buddha MountainThe three staff members of the scenic spot turned into Douyin "anchors", climbing mountains in the morning, and conducting live broadcasts in different parks in the play area in the afternoon. According to statistics, the total number of people in the live broadcast room during the Spring Festival reached more than 20,000. 
During the Spring Festival, we also had the mentality of giving it a try, but I didn't expect that the number of people was really not a few, and there were really people who bought tickets and came to play through the introduction of the live broadcast room, and we were all encouraged. "Luo Min" anchor "said happily.
Liu Hui, member of the village committee of Lingyan Village and deputy director of the scenic spot office, is also a post-00 villager of Lingyan Village, she chose to return to her hometown after graduating from university, as a young force in the village, Liu Hui paid attention to the phenomenon of anchors bringing goods in the process of daily Douyin, and she thought that she could promote the scenic spot through live broadcast, and take this opportunity to sell tickets. As soon as this idea was proposed, it was immediately well received by the two village committees.
The first live broadcast of Lingyan Big Buddha Mountain Scenic Area, the response really exceeded our expectations, which also boosted everyone's enthusiasm and confidence, and we will strengthen professional learning in the later stage, strive to make the live broadcast more formal, attract more tourists to come, and continue to drive the village collective to increase income and get rich. ”
At present, the live broadcast of tourism is still in the initial stage of development, and there are many problems, which need to be continuously improved and improved, such as the connotation of cultural tourism products has not been deeply explored, the infrastructure needs to be improved, and the service level still has room for improvement. But in any case, the live broadcast of scenic spots is expected to form a new business model for scenic spots.
Once the traffic is large enough, live streaming will become a new business model worth exploring. "Cultural tourism + live broadcast" is like a fresh wind blowing into the tourism industry, bringing new vitality and opportunities to the industry, and making the future tourism experience richer and more exciting.
"New" adds "firewood" for foreign tourists
During the Spring Festival, walking into Matao Village, a national civilized village, a strong New Year's flavor came to the face: beside Guhuai Road, lanterns were hung festively; On the bank of the Qilin River, rows of colorful flags are displayed in the wind; The houses and fields are newly decorated, and the festive atmosphere is brilliantly joyful and festive. At the right time, an international tour group composed of 27 foreign friends from Singapore walked into Matao Village, Wande Street, Changqing District, to experience the atmosphere of welcoming the Spring Festival, unlock the intangible cultural heritage codes, and immerse themselves in Shandong's handmade culture.
A pair of scissors that have been inherited for more than 20 years, a piece of ordinary red paper, in the hands of Zhao Ying, the fifth-generation successor of the intangible cultural heritage Taishan paper-cutting, can conjure up a lifelike pomegranate sitting peony picture, which makes Singapore friends sigh.
The paper-cutting teacher explained the historical origin, beautiful meaning and artistic characteristics of paper-cutting for foreign friends, and then started from the basic techniques of paper-cutting, and taught foreign friends to cut the auspicious word "Xi" by hand. After concentrating on **, the freshness and curiosity of foreign friends were also ignited instantly, and they couldn't wait to try it themselves, careful movements, focused expressions, and the rotation of the paper, and the word "Xi" gradually became a prototype, and all of them showed a happy smile on their faces. A foreign friend said excitedly: "I never thought that an ordinary piece of paper could become so vivid and full of stories after being carved with scissors, which is really charming." When I get home, I'm going to cut out my "Xi" character and paste it on the door to wish for good luck next year! ”
The pancakes are hot and fragrant, and the pancakes are as thin as cicada wings and crisp and fragrant. "Pancakes are our traditional Chinese food, with mellow corn as raw materials, with corn stalks to burn the stove, the iron plate of the pancakes is called pancakes in our Chinese language, and the pancakes are the unique memories of the older generation of craftsmen, carrying the memory ...... of generations of Shandong peopleChef Zhang of the pancake shop introduced to everyone.
The master scoops the corn paste on the hot pan, and then uses a small rake to evenly spread the paste counterclockwise, after the batter is cooked, a burnt aroma is fragrant, the pancake is warped around, and the master takes advantage of the situation to remove the pancake. Singaporean friends watched the whole process of making pancakes by hand up close, and they were eager to try their hand at pancake making. After the pancake stall was finished, everyone tasted the pancakes they had made and kept giving a thumbs up.
Before the meal, the tour group gathered around the table and enthusiastically participated in the dumpling making activity, trying to wrap the stuffing into the dough and knead it into dumplings. Aung Leung Shing, from Singapore, excitedly describes the process of making dumplings, saying, "I love dumplings, but this is the first time I've made dumplings myself, and it's a job that requires skill. I enjoyed the process very much, and I am very happy to learn more about the process of making traditional Chinese food and the culture behind it, and I hope to have the opportunity to try making dumplings again in the future. ”
The strong "flavor of the New Year" not only embodies nearly 1.4 billion Chinese sons and daughters, but also slowly influences more and more international friends. After the visit, Singaporean friends still felt that they were still unsatisfied, and they all said that this trip to the countryside made people deeply appreciate the charm of China, and they were very fortunate to experience the beautiful natural scenery and profound cultural heritage.
The Spring Festival holiday has passed, and the taste of the New Year is still coiled in everyone's heart. Based on the comparative advantages of rich cultural and tourism resources, we will plan the industrial layout of "one corridor, two lines, three cores and four districts", further polish the characteristic brand, and look at the present day.