Have you ever broken your heart for your furry child's **?
Watching the dogs look spicy and struggling every time they jump up and chase the ball, some even lie flat at home, just open their mouths to passively accept the feeding ......
Fat dogs may have tried various diet plans and even special exercise schedules, but always seem to have limited ...... results
Would you be surprised if you were told that the solution might be hidden in your dog's intestines?
A recent scientific studyA new solution to this problem has been found - an unexpected ** assistant "probiotics". Petfoodie., which focuses on research and insight into the pet food industryCN) believes that this is not just a new health discovery, but a scientifically proven innovation breakthrough that may change the way we think about pet health and nutrition.
If you are interested in this study, you can read the original article, see the end of the article
Recently, Dr. Kim Young-hoon of Seoul National University and his teamA study published in the American microbiology journal Microbiology Spectrum found that:Two specific probiotic strains have shown significant results in reducing weight in obese dogs。Considering the global approximately50% of elderly pets are facing obesityThis discovery brings new hope to them.
About the study
Changes in the gut microbiome: Researchers found that the number of lactic acid bacteria, bifidobacteria and enterococci in elderly dogs decreased. This discovery led them to select specific strains for their research.
The results of the experimental phase: After feeding these specific strains to Beagles, the results showed that they couldEffectively reduces body fatand correct the imbalance of intestinal microbiota caused by obesity.
The investigators fed these selected strains "Enterococcus faecium IDCC 2102" and "Bifidobacterium lactis IDCC 4301" to a group of beagles along with a high-fat diet. The results showed that these strains could effectively reduce body fat and correct the imbalance of intestinal microbiota caused by obesity.The long-term results are significant: The effects of these probiotics are not short-lived. They work long in the dog's body, ensuring that the positive changes they bring are maintained for a long time.
Probiotics, more than **
In addition to helping**, pie food (petfoodieCN) learned that these probiotics have also shown other health benefits such as:Lowers the level of inflammationEnhances essential metabolic activitySuch as insulin secretion, evenIncrease the proportion of commensal bacteriaThese commensal bacteria play an important role in improving immunity.
So, in the face of such a scientific discovery that excites fat dog owners, if you are the marketer responsible for the launch of this product, how will you get pet owners to buy this breakthrough probiotic product for fat fur babies to try? How do you foster demand and trust in these types of products in the minds of pet owners?petfoodieCN) believes that this is not only about how to effectively communicate the importance of scientific research, but also about this fast-moving eraAn important issue for marketersHow do you ensure that our products are not only scientifically advanced, but also attractive in the market, and can resonate, recognize and even repurchase from pet owners?
Market Segmentation & Positioning
Target specific customer segments- Pet owners of obese and senior dogs, market segmentation.
Use a positioning strategy to shape your product into this segment"Health Guardian"。
Emotional marketing
Touch the emotions of pet owners by telling stories of their pets' health transformations.
Use emotional marketing strategies to strengthen consumers' emotional connection with the brand and enhance brand loyalty.
Content Marketing (Education & Science).
Produce high-quality content, such as pet health blogs, popular science**, or customer testimonials, to spread the word about the benefits of probiotics.
Establish a brand's position as an industry expert by providing value information
In the process of disseminating product information, it is important to educate consumers about the benefits of probiotics for pet health.
Through social networking**, webinars, and popular science articles from partner veterinarians, consumer trust and recognition of products can be enhanced.
Content Marketing (Differentiated Competitiveness).
Differentiate yourself from competitors by emphasizing the product's unique selling point (USP), such as a special probiotic formula or a nutritional profile designed specifically for obese dogs.
Brand story
Create a strong brand storyto combine scientific research with products.
Through storytelling, make a product more than just a commodity, but a brand experience with emotion and value.
Campaigns
Use social platforms or offline events to organize interactive events, such as pet health challenges or user sharing events, to increase brand visibility and engagement.
Strategic partnerships
Build partnerships with veterinarians, pet experts, and pet enthusiasts to promote your products through their influence.
As a pet brand, we are not promoting a new product, but disseminating the valuable experience and methods of scientific and healthy pet raising to pet consumers, and establishing the image of the brand as a pet health expert and innovator in the hearts of pet owners, so as to improve the attractiveness and competitiveness of the brand in the pet market.
If you are interested in this research, you can read the original literature.
Earth backstage message: Fat dog**.The author of this article Dr. Tuk Tuk is a senior veterinarian with a master's degree in clinical veterinary medicine from China Agricultural University. He has successively worked in the Animal Hospital of China Agricultural University and the domestic pet medical chain giant. At the same time, he is committed to the popularization of science in scientific pet raising, and has served as a columnist for domestic online professional diagnosis and treatment platforms, and has participated in the translation of books related to small animal clinical medicine.Note: is the green chat bubble icon in the background of the social app.
Reminder: It's the original in English!
About Pai Shi Kee's brand marketing services
In the highly competitive pet industry, Pai Shiji's professional marketing team is committed to helping pet companies build excellent brand stories. Through in-depth market insights and systematic strategic planning, we help our clients maximize their brand value. Our expertise lies not only in deepening the connection between brands and pet consumers, but also in innovatively expanding the market reach of pet brands. Whether it's enhancing brand image, enhancing customer loyalty, or exploring new market opportunities, the team adheres to the 3C strategy of brand marketing and communication - Continuous, Consistent and Coherent to help pet brands stand out in the highly competitive market.
Continuous: The continuous, long-term execution of a marketing and communications strategy.
Consistent: Consistent information, image, and strategy across different channels and at different points in time.
Coherent: The logical and messaging of all marketing and communication activities to form a whole.
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