"Zhejiang University, are you confused? β
The launch of "online tourism products" by Zhejiang colleges and universities has caused heated discussions.
A few days ago, a number of "Internet celebrity attractions" were built in Zhejiang University, which caused many students to controvert. Zhejiang University is a well-known university with a long history, and it is well-known at home and abroad for its rigorous academic style and long historical and cultural accumulation. But this time, the school's landscaping caused an unexpected controversy.
In particular, the university has set up a colorful wall painted with the emblem of Zhejiang University, landmark buildings, and Internet language"Punch wall"γIn addition, the school has also set up a set of "Internet buzzwords" signs. As soon as these online landscapes appeared, they aroused heated discussions among students. Some students believe that such commercial propaganda does not match the rigorous style of Zhejiang University, and it seems a bit snobbish, and such a school should not exist in a school with a long history.
Some graduates and teachers at Zhejiang University have also expressed dissatisfaction with this online landscape. They feel that the campus scenery is too popular, and there is not enough respect for the history and culture of the campus. So, although the initial intention was to get the attention of first-year students, it was clearly under-considered in practice and did not reflect the respect for the campus culture.
Focus on student emotions and school culture change.
The emergence of "Internet celebrities" reflects the emotional response of contemporary college students to "Internet celebrities", and also reflects the anxiety about traditional university culture. The main reason why college students are resistant to "influencers" is that they are disgusted by the behavior of "influencers" and feel that universities are not shopping malls and cannot rely on hype to attract attention. At the same time, college students are also concerned about the existence of influencers, who they believe will dilute the cultural heritage of the university, thus obscuring the history and traditions of the school. They just want the university to retain its identity, not lose its mantle.
However, the feelings of these classmates are also one-sided. Not only are they not in favour of innovation, but they are afraid that they will be too rapid and rigid to reconcile with the general atmosphere of the university. At the same time, they are also a kind of love and identification with the campus, and they expect to integrate new things on the basis of maintaining the original characteristics, on the basis of the appropriate.
Look for balance and compromise.
Zhejiang University was made to answer this argument. The school said that the original intention of setting up the network attraction was to attract the attention of students and increase the visibility of the school, but also pointed out that there are still some problems in implementation and will be revised as soon as possible. However, the school also pointed out that the scenery on the Internet is just a whole, and it has not affected the core values and traditional culture of the school.
In the face of the students' opposition and concerns, the school leader said that they would understand and try their best to solve them, and hoped that the students would be able to accept new things with an open heart. The principals believe that the characteristics of the campus are not only a traditional culture, but more importantly, they must constantly adapt to the times and continue to create.
In general, this controversy about the "Internet celebrity" attractions of Zhejiang University reflects the students' concern about the "Internet celebrity" phenomenon on the one hand, and their concern about the "Internet celebrity" phenomenon of the school and the cultural inheritance of the school on the other hand. University campuses should fully listen to and value students' suggestions, reflect more on the introduction of new elements, and find a balance to make the campus more attractive.