In a program, Liu Qiangdong said, "Don't compare marketing with Lei Jun, none of us can compare to Lei Jun's marketing, he can sell tens of billions of Xiaomi hands, this is not an ordinary person." ”
I think Jia Ling's marketing is also very powerful, or the team behind Jia Ling is very powerful, Jia Ling's second movie "Hot and Hot" as a director and starring can be said to be a win in this Spring Festival.
First of all, before the movie was released, the information that Jia Ling had successfully lost 100 pounds was released, and this topic was also successfully on the hot search list, which gave the audience a little expectation, because Jia Ling has not appeared in the audience's field of vision for almost a year, and the audience's image of Jia Ling is still in the memory of being mellow and a little fat.
After the movie was released, the audience saw Jia Ling, who had successfully lost weight, and had a heated discussion on the Internet, attracting audiences who had not yet watched "Hot and Hot" or did not plan to watch it at all. In this Spring Festival, there is Article 20 of the national teacher Zhang Yimou, the Flying Life 2 starring Han Han director Shen Teng, and "Mr. Red Carpet" starring Andy Lau, but none of them have been compared to Jia Ling, who has successfully lost weight.
Finally, Jia Ling's first movie "Hello, Li Huanying" was marketed in the Spring Festival in the form of family affection, making her the highest-grossing director among domestic female directors, and "Hot and Hot" is still being released, and some people on the Internet speculate that the two movies may make Jia Ling successfully become a lady with a box office of more than 10 billion.