Chen Xianggui bought a mobile phone number and became a prisoner in 08.
Chen Xianggui once boasted about Haikou: "I want to take advantage of the country's loopholes!" During his tenure at the helm of Inner Mongolia Wanli Afforestation, investors in the northeast trusted him.
In order to create a positive image of the company, he used his friendly appearance and image of integrity to blind people. He also spends a lot of money to create an image of himself as successful and morally high.
However, in 2008, the "10,000 Miles of Afforestation" project collapsed at its peak, and Chen Xianggui was reduced to a prisoner. So, how did he build his business empire out of an illusory business bubble?
Chen Xianggui was born in an ordinary family in Heilongjiang, and has shown extraordinary wisdom and agility since he was a child. At the age of eighteen, a major turning point in his life took place - he joined the army.
Chen Xianggui, a young man from an ordinary family in the countryside, is slightly thin due to long-term nutritional deficiencies. At that time, there were strict weight requirements for conscription, and for Chen Xianggui, it was almost impossible to gain weight in a short period of time.
But he didn't give up the opportunity, and when he saw a large jug of water on the table, he had an idea. On the day of the physical examination, he poured several large bowls of water, successfully passed the physical examination, became the only young man in the village to be conscripted into the army, and began his career as a forest policeman.
Chen Xianggui's experience tells us that opportunities are always reserved for those who are prepared.
In public, he often referred to his time in the barracks, which was his proudest experience. Years of military career have tempered his character and laid a solid foundation for his outlook on life.
At the same time, his contact with the forest also inspired his entrepreneurial ideas. When he talks about entrepreneurship, it seems to be an understatement, but those who have really experienced it know the ups and downs.
With his unique thinking and courage, Chen Xianggui successfully broke through on the road of entrepreneurship and became a lucky person in the eyes of people. After being discharged from the army, he worked as a laundry detergent salesman, and two years not only honed his eloquence, but also found the direction of his business.
He decided to start his own laundry detergent company, but manufacturing laundry detergent required machines and vendors, but he didn't have these resources and didn't have enough funds.
In the face of difficulties, ordinary people are often helpless, but Chen Xianggui has come up with a brilliant idea. He does not produce laundry detergent, only sells laundry detergent. He cut the big bags of laundry detergent he bought from other manufacturers into pouches and gave this "face-changing" laundry detergent a refreshing name – eight-minute laundry detergent.
It is said that it only takes eight minutes for clothes to look like new. For those office workers who are short on time, this product is obviously very appealing. Therefore, Chen Xianggui's laundry detergent business is becoming more and more prosperous, and his entrepreneurship is gradually growing.
However, he didn't rest on his laurels and continued to look for new marketing strategies to expand the popularity of laundry detergent. He decided to work with Gao Xiumin, the hottest sketch actor at the time, and let her be his spokesperson for laundry detergent.
Chen Xianggui, who was originally unknown, gradually increased his laundry detergent sales due to his successful marketing strategy, and he also became a high-profile entrepreneur at that time.
Despite the rapid development of his career, the lack of core technology has always been an inevitable problem for him. Chen Xianggui once believed that as long as the product was dressed in a gorgeous coat, it could win the favor of consumers.
However, with the influx of laundry detergent and other products, the market for laundry products has gradually become saturated, and the competitiveness of Chen Xianggui's laundry detergent has gradually weakened. With the laundry industry's profits dwindling, Chan decided to look for new opportunities.
In June 2003, the "Decision on Accelerating the Development of Forestry" jointly issued by the Communist Party of China made Chen Xianggui see business opportunities, and he began to turn his attention to forestry.
In 2004, he and He Qingkui and Gao Xiumin registered and established Wanlida Afforestation Company in Inner Mongolia, with a registered capital of 10 million yuan. The company has vowed to create lush woodland on 15 million acres of land in 14 provinces north of the Yangtze River, and its goal is to achieve that ambition within five years.
Wanlida Afforestation Company claims that they can contract land or buy forest land at a low price, and sell it to the forest buyer for about 2,660 yuan, so as to achieve high returns.
The "managed afforestation" model they adopted allows the forest buyer to handle everything to the company without having to manage it himself. In addition, they also guaranteed to invest 26,600 yuan, return 180,000 yuan after 8 years, and control the tree mortality rate at 0.
However, the credibility of this model is questionable. In fact, even if the land is valuable, planting trees is not a windfall profit, so why don't local residents plant them?
How did Chen Xianggui get 30,000 people to willingly jump into the investment trap? He used to be a salesman and knew the value of trust and awareness. He believes that in order for people to trust themselves, they must first let people know themselves, that is, to establish a loyal and honest image.
In 2002, with Gao Xiumin's recommendation, Chen Xianggui found Zhao Benshan as a sponsor. At that time, Zhao Benshan was busy raising funds to shoot the TV series "Liu Laogen".
Chen Xianggui and Zhao Benshan reached an agreement: I will sponsor you to make a drama, and you will give me a role, but this role must be positive. As a result, the righteous and awe-inspiring Ma Township Chief on the TV screen was born.
Chen Xianggui also kept his promise, sponsored hundreds of thousands of funds for Zhao Benshan's crew, and provided two luxury cars for filming. This TV series has made the people of the whole country know that honest and honest image.
Before playing the role of Township Chief Ma, Chen Xianggui also directed and acted in a TV series in his hometown and broadcast it on his hometown TV. But maybe because the place is too small, the response is not big.
But the success in "Liu Laogen" made him realize that if he wants to act to be seen by more people, he must have a broader platform.
In this TV series "Holy Water Lakeside", which was first published in **a set in 2005), he successfully created the image of a grassroots cadre who is diligent, not good at telling big truths, but cares about responsibility, which undoubtedly further enhanced his popularity among the public.
In order to better publicize his 10,000-mile afforestation project, he later took advantage of the opportunity to send operas to the countryside and led the crew to perform dozens of performances in Heilongjiang, Jilin, Liaoning and other regions, attracting hundreds of thousands of people on the scene.
Not only that, but he also won many "honors" with the help of some illegal means. By paying the organizing committee for the awards, he has won several titles, such as the "Top 10 Planning and Innovation Figures Who Moved China" in 2004 in the "Top 10 Newsmakers in China's Reform......" in 2004With so many halos, Chen Xianggui became a man of the year at that time.
I have to admit that every step of Chen Xianggui seems to have been carefully planned, successfully improving his popularity and company publicity. At that time, it was popular to buy "beautiful numbers" in the society, and the mobile phone number that was smooth would be hyped up.
In order to further shape the successful image of the company, Chen Xianggui spent 1.82 million yuan to publicly buy the beautiful name of "13333333333". Subsequently, he bought a Hummer car worth 1.5 million yuan and drove it on the streets of Shenyang.
In just a few years, his image of a righteous and successful man has become so deeply rooted in the hearts of the people that when he speaks in public, people are more willing to believe his words, and only a few people think about the pros and cons behind it.
Chen Xianggui knows very well that in order to cast a bigger net of 10,000 miles of afforestation, there must be a strong team of salesmen. He closely linked the interests of every employee of the company with sales performance, and created a corporate culture of "you have me, I have you".
In 2004, the marketing director of Wanlida Afforestation Company was able to get more than 40,000 yuan a month in sales commission, which more than ten years ago, an average family could only earn money for several years.
Regrettably, however, a judicial audit found that they had issued more than 200 million in business revenue to their salesmen. The wool comes from the sheep, and this money is the hard-earned money of the common people they have defrauded all over the country.
In the past few years, Wanlida Afforestation Company has developed a large number of salesmen with its unique "recruitment + ** business model. At that time, the forest trading market was very prosperous, and Wanlida Afforestation Company opened 99 branches in 12 provinces, autonomous regions and municipalities, and its salesmen were all over the country.
The business process of Wanli Afforestation Company is relatively simple. Generally speaking, the salesman does not need to sign a contract directly with the customer, he only needs to bring the customer to the company's superior to attend a project briefing.
In this meeting, the company will conduct ** to the client in various ways to convince them that investing in the project is a safe bet. However, this way of doing business is not accepted by everyone.
Some people in the know wanted to expose the company's illegal activities, but they were suppressed by Wanlida Afforestation Company through various illegal means. Although Wanli Afforestation Company has made a lot of money in the process, this way of doing business has always been unsustainable.
Mr. Chen's actions stand in stark contrast to his public image. He took extremely harsh measures against those who threatened his interests. In order to protect his rights and interests, he created a legal department in the company.
This division is made up of a number of thugs with criminal records. Mr. Chen is very sensitive to the company's executives, and whenever he suspects that someone is disloyal to him, he will have the legal department interrogated.
On July 25, 2006, an employee of the company was taken to a building in the west of Wanli Manor by several senior men from the legal department, where he was beaten and kicked and forced to answer questions.
One used to be"Harmony"A company with a corporate culture adopts a violent management style and treats its own employees and outsiders unsatisfactorily. A 72-year-old Chinese medicine doctor bought a forest land worth 250,000 yuan because he believed the salesman's words, but found that he had been deceived.
He asked for a refund and intended to expose the company's shady scenes, and the company not only agreed to a refund, but also paid an additional 200,000 yuan. However, when the old Chinese medicine doctor just took the money, he was taken by the company's employees"Extortion"The charges were transferred to the Public Security Bureau.
In this case, the old gentleman wanted to cry without tears and felt very helpless. This approach has been tried and tested repeatedly in Chen Xianggui, and he treats different people equally. The Wanlida afforestation company based on false marketing is doomed to collapse.
The Public Security Bureau has long been concerned about this company and has been notified by the banking regulatory department. In just a few months, 50 to 60 million yuan of funds were transferred from the account of Wanli Great Afforestation Company.
This alarmed the Public Security Bureau, probably because they realized that they were being investigated and tried to secretly transfer funds.
On 22 August 2007, the public security authorities formally opened an investigation into the company on suspicion of economic crimes. On the same day, police officers at a hotel in Hohhot successfully arrested Chen Xianggui.
After an investigation by the relevant authorities, a few days later, some of the company's core personnel were also arrested. The investigation shows that the total amount involved in the "10,000 miles afforestation" project is as high as 127.9 billion yuan, involving more than 30,000 forest investors across the country.
From 2008 to 2009, the court sentenced Chen Xianggui to 11 years in prison and confiscated 200 million yuan of personal property for the crime of illegal business operation in both the first and second instances. When the news of Chen Xianggui's imprisonment came, many customers of Wanli Afforestation Company couldn't believe that their dream of getting rich turned out to be a huge **.
The woodland they bought for "golden fruits" was actually just arid and barren yellow sandy land where only shrubs could grow. The "Philosophy No. 4 Farm" that the company showed to customers was the best forest farm for the land, and Wanlida Afforestation Company deliberately showed the maximum yield to customers, deliberately displaying false information to confuse investors.
Wanlida Afforestation Company claims that if the forest land purchased by customers does not meet the expected volume, they will supplement it with their own forest land, and also take out insurance. However, the reality is that the promise of Wanlida Afforestation Company will not be fulfilled at all.
Prior to the incident, the company was struggling financially due to excessive profligacy and could barely stay afloat with new orders. In addition, they buy insurance for natural disasters rather than investment returns, deceiving consumers through word games.
No matter how delicate, it will eventually be exposed to the sun. Even if some investors are lucky enough to buy up to par forest land, and after eight years, the timber grows satisfactorily, so even if Wanlida Afforestation Company is not revealed, can they get eight times the profit?
The answer is no. According to the Forest Law, there is a limit to the number of trees that can be harvested each year in any area, and if trees are to be harvested, a special harvesting permit must be obtained.
However, for such a large area of forest land, it is impossible to obtain a logging permit.
Whichever way you look at it, the miracle of 10,000 miles of reforestation has been revealed to be a trap set by a group of unscrupulous individuals who take advantage of policy loopholes to set for investors. Eventually, the bubble burst, and the once-glorious reforestation was only a short-lived illusion.
In this society governed by the rule of law, a gentleman loves money and takes it in a proper way. Although Chen Xianggui is cautious and every step is steady, he focuses on flashy packaging.
As everyone knows, no matter how well packaged some things are, they are not good inside. Time will reveal everything, and people will eventually spurn those hypocrisies and pompousities. Only by focusing on practicality can we achieve long-term development.
Wanli Afforestation Company once relied on fanciful publicity, but the real strength lies in technology. Although Chen Xianggui advertises that he is dedicated to the people, his lack of integrity will eventually be revealed.
In this profit-chasing society, how many people can maintain their original intentions and not lose themselves?