The tree is big, and there are many people who are popular.
Fat Donglai, who is known as the benchmark of the national supermarket, rushed to the hot search because of "negative" information.
On February 16, the hot pot stall of Fat Donglai Times Square Store announced its closure.
The cause was actually a noodle.
On February 15, Xuchang Fat Donglai Times Square store.
Some netizens broke out a paragraph**, a chef from Li Fat Donglai was cooking noodles in a large vat.
During this time, she directly fished out a noodle from the bucket with chopsticks and tasted it.
The chef may want to taste whether the noodles are cooked or not, and that's fine.
But the bad thing is that after the chef tasted it, he directly picked up the colander and began to serve it out with this pair of chopsticks.
This picture was recorded by the photographer, the front foot walked out of the mall gate, and the back foot posted ** on the Internet.
Good things don't go out, bad things spread thousands of miles, and soon ** spread all over the network.
Perhaps**The photographer wanted to use the power of the Internet**, but I didn't expect a dramatic scene to appear, and the style of painting in the comment area was actually like this:
This problem is more serious and must be dealt with, just come to Hangzhou to open a business. ”
We must face it squarely, and it is recommended that all parts of the country open one and accept the supervision of the people of the whole country! ”
Immediately afterwards, the staff who came to deal with the complaint quickly gave a reply:
*The meal is prepared by the catering department for overtime employees, and is not sold to the public. ”
Now netizens are even more explosive, and they have jumped out to express their attitudes:
I thought that was the end of the matter.
Unexpectedly, the day after the incident, Fat Donglai released a "textbook-level" treatment plan:
The photographer will be given a suggestion award and a gift by mail, the employee concerned will be dismissed, and the supervisor will be demoted for three months.
Finally, it is closed for rectification, and the majority of netizens are welcome to supervise.
The punishment is so high that it is the only one of the largest and smallest enterprises in the country. Almost one-sided of the comments on this notice are defending Fat Donglai, and many netizens expressed their distress for the expelled girl.
Some people may find it strange:
Originally, the production staff did not operate according to the standard, why are there so many people who help Fat Dong to speak?
A netizen told the truth:
Because Fat Donglai is really good.
In fact, being a business is the same as being a person.
You will only be treated gently by the world if you become good enough. 
Some netizens may have questions, shouldn't employees have a special place to eat? Why do you start a staff meal directly at the hot pot stall?
That's because you don't know how popular Fat Donglai is these days and how much work pressure the employees have.
As a benchmark in the national supermarket industry, Fat Donglai is known as the "most rebellious" shopping mall during the Spring Festival.
There is no other reason, in the Spring Festival, a happy festival for families, supermarkets all over the country are busy with their feet on the ground, but Fat Donglai chooses to close the store "willfully" as in previous years.
From the 30th to the fourth day of the Lunar New Year, there will be a 5-day holiday in a row, and the business will resume on the fifth day of the Lunar New Year.
Founder Yu Donglai said:
I just want my employees to go home and have a good New Year. ”
During the Spring Festival closure, countless tourists come to the entrance of the mall every day to check in.
It opened on the fifth day of the first lunar month, and on the evening of the fourth day of the first month, there was a long queue at the entrance of the parking lot of each branch, and there were foreign tourists who came to the city in order to get in early the next morning, and even lined up directly in the car that night.
How popular is Fat Donglai on the fifth day of the first lunar month?
Just the Fat Donglai store in Xinxiang, the 70 cash registers are too busy.
The supermarket is crowded with people, and the queue outside is 2 kilometers long.
Xuchang Fat East came to Angel City, and the current was limited when it opened.
Early in the morning, the policeman's uncle came to maintain order.
During the queue, some customers squeezed out their hats, and some customers squeezed out their shoes.
With such a large amount, how strong is the purchasing power?
Not to mention the cabbage, even the ** counter was sold out.
February**Dynamic Incentive Plan As an authentic Xuchang person, I was stunned to see this scene:
A supermarket has been turned into a 5A attraction, how should we locals enter?
In the face of the popularity of foreign tourists, Xuchang directly vacated the compounds of various units for Fat Donglai as parking lots. In the process, a very interesting thing happened.
Because the scene is too hot,Fat Donglai's founder, Yu DonglaiLike a child who is not worried about his own children, each store rotates and patrols.
When I went to the Times Square store, I happened to encounter a male customer who had an argument with a female customer.
The argument between the two sides was so fierce that they almost started their hands.
After seeing this scene, Yu Donglai was not calm for a moment, and squeezed into the middle of the two with great effort and joined the persuasion.
After appeasing the male customer on the left, he comforted the female customer on the right.
The last person sent a carton of milk, which finally calmed down the turmoil.
An informed netizen revealed:
It is said that Yu Donglai didn't do anything for a day, just persuaded for a day.
Netizens below the comment area expressed shock:
This is the first time I've seen my boss come out and persuade me to fight.
Some netizens even ridiculed:
I advise everyone not to go, otherwise it will be better to close the store directly. ”
People are worried about bad business, and they worry too much about people every day. ”
As the chairman of an enterprise with an annual turnover of tens of billions, he did not stay away from the masses, but went to the scene to patrol and solve the turmoil by the way, which is really uncommon.
Later, Fat Donglai also wrote a letter to apologize to the customer:
In the eyes of the public, this is not only a letter, but also the temperature of an entrepreneur's responsibility for every customer.
Many people don't understand, how can a supermarket make people rush to it?
The reason is simple, sincere and loving.
Have you ever heard of the department head being cleaned up because of the high profit from selling drugs?
Such an outrageous thing can be done by Fat Donglai.
In Fat Dong's self-run medicine supermarket, the medicines in the most conspicuous positions are all under ten yuan.
You may not be able to see these drugs in other pharmaceutical supermarkets.
In this regard, Yu Donglai said that the customers in the pharmaceutical supermarket will come here only when they are sick, and at this time, you can't just stand in the perspective of businessmen to face our customers.
If you make a lot of money selling medicine, it is unreasonable, it must be a reasonable profit.
Yu Donglai said bluntly:
In the past, because the profits of our company's pharmacy were too high, I cleaned up the heads of their departments and went home, and they were not allowed to exceed the stipulated profits. ”
In other words, regardless of the amount of sales, in order to ensure that the profit is within the red line, the pharmacy must control the gross profit margin.
For example, Fat Donglai Times Square Pharmacy, although it is only 300 square meters, has a daily sales of nearly 200,000 yuan.
There is no doubt that this is a very high sales, so under the control of the total profit, the medicine has to be sold affordably.
If you have high sales and high gross margins, how can you bring happiness to your customers?
And the concept that Fat Donglai wants to convey is freedom, love, and happiness.
At the end of last year, Fat Donglai was reported to be higher than other places.
In this regard, Fat Donglai directly announced the closure of the store, and compensated the purchased customers on a large scale, and then after checking 17,875 drugs, the overall reduction of 2,124 drugs**, and the removal of 186**Uncontrollable single products.
Some netizens said that I seem to understand the reason why Fat Donglai is so popular.
In terms of understanding employees, Fat Donglai is the second, and no supermarket dares to call it the first.
Since the year before last, Fat Donglai's treasure tea shop was discovered by netizens because of its authenticity, and the business of the tea stall has been in a state of explosion for more than a yearThe daily turnover rose from 40,000 or 50,000 to 200,000.
In this regard, Yu Donglai's first thought was not about the soaring turnover, but whether the company's employees would work too hard.
He said: It is not appropriate to increase the number of people, because there is no way for people to arrange it after the heat comes down, and they cannot be dismissed at will, but if this continues, the existing employees will not be able to stand it. ”
So he decided to have his employees leave work earlier every day and shorten their working hours.
The intensity of the work of the employees has come up, and I think it is reasonable to shorten the working hours. ”
Netizens were shocked again:
Shorten working hours, what is this tiger wolf word? ”
For employees, Yu Donglai often puts a sentence on his lips:
What "KPI indicators" and "performance appraisals" are all false, and only if you are truly good to the employees, the employees will sincerely repay you. ”
A fat Donglai's salary that circulated on the Internet earlier, when everyone saw the "grievance award", they felt that this world was too mysterious.
In these years, is there still a company that cares about whether employees are wronged or not?
Under Fat Donglai's hot search, I also saw such a hot comment:
In recent years, there are still companies that maintain the personality and dignity of employees, and I haven't heard these two words in the workplace for a long time. ”
Yes, everyone praises Yu Donglai as the boss of his dreams, but all he does is abide by the labor law, and on the basis of giving equality and respect to employees, he also gives some humanistic care.
He just treats employees as human beings, but he has become a benchmark.
A reporter interviewed Yu Donglai, and Fat Donglai has no expansion goals.
Fat Donglai Supermarket currently only has stores in Xinxiang, Xuchang and Yuzhou, Henan.
Hearing this question, Yu Donglai shook his head three times.
"As long as I live, the brand won't expand nationally. ”
Fat Donglai's corporate culture is freedom and love, so that more people know how to promote good and avoid evil.
Yu Donglai thinks,The expansion of corporate culture is much higher than the expansion of the scale of the enterprise itself.
He hopes that more enterprises will know how to respect employees, respect the society, and care for the society.
As advocated by the state, those who get rich first must have a sense of social responsibility and narrow the gap between the rich and the poor.
If the gap between the rich and the poor is too big, some of us squander our money extravagantly, and some of us look down on a doctor, do you think this society can be beautiful?
The country does not need a big fat Donglai, but needs more and more enterprises to become fat Donglai. ”
Exchange sincerity for sincerity, and pass happiness to others for your own happiness.
This is the personality charm of Yu Donglai, and it also shapes the brand charm of Fat Donglai.