3.Data-driven marketing: TikTok Shop can provide merchants with accurate marketing tools through data analysis and intelligent recommendations on the TikTok platform, helping merchants better understand user needs and behaviors.
4.Global layout: The global characteristics of TikTok Shop provide more international opportunities for cross-border merchants, help them expand overseas markets, and achieve global business development.
How to use TikTok Shop to expand cross-border e-commerce business
For cross-border merchants, there are a few things to keep in mind when using TikTok Shop to expand their business:
1.Optimize product display: The products displayed on TikTok Shop need to be attractive, short** content that can attract people's attention and inspire them to buy.
2.Interact with users: Through the interactive function of TikTok Shop, interact with users in real time, answer user questions, enhance user trust, and improve purchase conversion rate.
3.Social marketing: Use the social marketing characteristics of TikTok Shop to establish a closer interactive relationship with users, improve user engagement, and increase user stickiness.
4.Global positioning: Formulate personalized marketing strategies for users in different countries and regions, and make full use of the global characteristics of TikTok Shop to expand overseas markets.
5.Data analysis utilization: Make full use of the data analysis tools provided by TikTok Shop to understand user behavior and preferences, optimize marketing strategies, and improve sales effectiveness.
6.Compliant operation: When using TikTok Shop to conduct cross-border business, it is necessary to comply with local laws and regulations, operate in compliance, and avoid tax and legal risks.