I have been in this industry for 15 years, and I joined Taetea Group after graduating from university, and I have not experienced too many industries, which is the industry I have stayed in for the longest time, and it is an industry that I am relatively familiar with. Over the years, people have often talked to me about the word "big guy", but I haven't really been exposed to it much. It's strange that since I exploded, I don't hear the word "big guy" even less. In my impression, every tea in the past will have one or even several bigwigs, just like the well-known Babaqing boss Chen Guoyi, cabbage peacock boss He family, Huang Dayi boss Deng Guo, green tree boss petiole Huai, Yiyuan Running Bull Bodhi Yuan boss Chen MeizhenWait, this year, I haven't heard of a big guy in a tea that can soar to the sky. What's wrong with the big guys? Is it a retirement or a successful retirement?
Is it time for another major reshuffle in the industry? Recently, I had the pleasure of visiting a few former bigwigs, and I found out that a lot of things have really happened in the three-year epidemic, and many people have changed, the market has changed, Taetea has changed, and the tacit understanding between Taetea and the market has gradually been lost, and the passion between the bigwigs and the bigwigs has become a group of new-style tea people who have not dried up, and the tea merchants are quietly leading the trend of this era. What low-level positioning, what value investment, what quality collection, and what celebrity blockbuster all seem unattractive, embarrassing, regretful and helpless in the face of the ten-day game.
Recently, I heard feedback that individual bigwigs are in a large number of new medium-term products, do they really have the ability to disperse these goods? Maybe most of these products have been forgotten, but in fact, these products that have been sleeping for more than ten years should be star tea, should be the focus of discussion after tea and dinner, and should become a quality tea for a pleasant mood. But the status quo is not like this, just like me at the beginning, I rarely opened and experienced the star tea every day.
So it's not that the big guy is lying flat, but that the industry has changed in three yearsHave you noticed that there are more and more teas on the market, and what tea to choose has become a headache for everyone. This year's tea, does the boutique peacock have a big guy? There seems to be and there is not; Does Silver Taetea have a big guy? There seems to be and there is not; Does Impression Banna have a big guy? There seems to be and there is not; This year's tea will either accumulate in the secondary market or remain in the hands of dealers. Why didn't they disperse? Because the big guys are lying flat. There are three reasons why I analyze that we should consider:
First, the big guy is not a pick-up man
People who can become bigwigs are shrewd, businessmen are driven by profit, and they will not make a move without the drive of profit. Obviously, this year's tea market is all high and low, the big guy is not a pick-up man, the big guy is the capital operator at the top of the food chain, except for those who are purely to spend money to buy tea, more big guys are more willing to enjoy the happiness of making money. Why don't you buy bullish? Obviously, the bigwigs are not bullish, and there are some bigwigs, the economic environment is not good, and the main business depression has affected the layout of the tea industry.
Second, the big guy is not stupid and sweet
In today's market, the big guy is no longer a stupid person who collects tea and builds a warehouse, collects any tea, and buys any tea. Each big guy has his own positioning in his mind, what period of tea do you play? What quality to play? What markets are played? What money do you make? What are the benefits? What's Bo's name? In the long-term market game, it has formed its own value system.
The Pu'er tea collection market has not changed on the surface, and the people who can actually become bigwigs have gone through too much. There is a reason why the bigwigs are lying flat after the epidemic, the Pu'er tea industry has developed rapidly for 20 years, especially in recent years, and all the tea that can be operated has been operated.
Third, the big guys are all rich and handsome
The big guys are all standing tall and looking far. After many years of experience in the shopping mall, they can understand the cycle, feel the trend, and control the risk, and they can mobilize financial resources to do what they want to do. Looking back at the beginning of my operation, my money was all financed, so I could only use it for speculation, rather than being as calm and calm as a big guy and considering the value of medium and long-term investment. At the moment, when we are all lamenting ***, perhaps those bigwigs are planning the arrival of the next prosperous era, and quietly choose their own suitable collections among many products. Those who play Taetea know that Taetea can always be realized, but it is just a matter of quality and quality, just a question of whether their bank account has strength, and it is just a matter of stepping on industry trends, brand orientation, and market sentiment. Don't the bigwigs know that the real estate investment dividend has passed? Don't the bigwigs know that A-shares are hovering around 3,000 points? Don't the bigwigs know that there are fewer and fewer projects and directions to invest in? No, they all know that they are reluctant to invest money in the tea market in the short term because the industry has experienced three years of epidemic and is still in a period of adjustment, the market is too chaotic, the brand is too urgent, the new tea is too expensive, there are too many transactions, and there are too few value investment products to choose from.
A big guy who used to hold a heavy position in 901-7542 told me that the reason why he was able to make money was because he started with more than 2,000 pieces. Although he has not realized it until now, he is very pleased to see the ** of 5 60,000 yuan, and the return of nearly 30 times far exceeds the investment income of other industries. I've been working over the years before the thunder, and it's hard to calm down and talk to these bigwigs, and I've been talking a lot latelyonly to find out that the real bigwigs are all long-termists and opportunists, and they are the biggest beneficiaries of the dividends of the times.
Next year is the 20th anniversary of the restructuring of Menghai Tea Factory, I believe that the real bigwigs will not miss this day, next year is also the first year to create a new era of Taetea open source drainage, towards the national and even larger market marketing layout and promotion, will once again wake up the 83 history of the enterprise to rejuvenate, at least 20 cities across the country to promote the landing, will make more bigwigs feel the confidence that the brand brings to the market, which is geographically advantageous. With the right time and place, what are we missing?
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