As an entrepreneur who used to be a second-hand platform, I used to have a scene, but that kind of scenery is also under the big wave of the entire industry, very short, but also very exciting, in the face of millions of bank flows every day, it has also made me have infinite reverie, and even I imagined that the money is mine, after all, it is all on my account, but to this day, I really appreciate the taste of naked swimming when the tide fades.
We often hang on the lips of a sentence, Moutai in wine, tea in Taiyi, but compared with Moutai, the prosperity of Pu'er tea is overly dependent on the madness of the secondary market, there are not so many platforms in the secondary market, so many second-hand to move bricks, how can there be Pu'er tea today.
There are some big platforms in our industry, and when it is good, the turnover can be billions, or even tens of billions, and even a small role like me can do hundreds of millions of turnover in Kunming. Today we will take a look at how these platforms are doing? What is the market landscape today? I think there are three things to think about:
1. How does the platform lie flat?
In our understanding, the platform is to participate in the circulation and trading of the market, and earn the transfer fee that should be earned. Just like a real estate agent, you only earn transaction fees for renting and selling homes. ButWe have magnified our ability to control the market, overestimated our operational strength, and underestimated the cruelty of the capital market. We use the money we make on trading to gamble and lose; We pretend that the customer's goods are our own, and they become gambling chips, and we accidentally lose money by selling short. In the end, we had to choose to lie flat. Today's platform is generally lacking: a well-trained and professional team, healthy cash flow, and sustainable expansion of bulk cargo channels.
2. How to make the platform move?
* Ups and downs are normal, and the most terrible thing about the current market is that there is no turnover rate and no trading. The human nature of chasing up and down has caused many Tibetan tea customers to stand guard at a high level, and most of the old customers on the platform are in a state of full warehouse, resulting in Tibetan tea customers putting their products in the warehouse and lying flat, and they are reluctant to sell them when they are cheap. In order to let the platform come out to work, it is necessary to have new capital and new customer groups to enter the market, constantly dilute the inventory cost of Tibetan tea customers in the original market, constantly divert the products of the original market, and constantly promote the consumption of old tea during the tasting period, which requires the joint efforts of the primary and secondary markets.
The big platform must be leading, and the big platform and the big brand must form a tacit understanding in order to drive the development of the entire platform, so that there is hope for the secondary market in Fangcun. It is necessary to shape the confidence of the periphery in the secondary market in terms of old tea identification, warehousing services, value promotion, and honest management, and open source drainage, so that peripheral funds will continue to flow into the market.
3. How to make the transaction popular?
After doing it for so many years, I found a phenomenonWhen the market is hotter, the easier it is to trade, the fewer rules, and the fewer routines. And when it is bad, the more rules, the more routines, the more obvious the integrity crisis. I believe that platform bosses will stick to the bottom line of business and credit, because they have strength, risk control awareness, and long-term thinking, but in recent years, many young brokers want to make quick money and make huge profits after entering this industry, which has brought operational risks to many platforms. Throughout the real estate agency industry, brokers are strictly trained, and our industry is relatively unregulated. Many franchised shopkeepers and Tibetan tea customers who have trading needs do not get professional services, and then they have a sense of distrust. In fact, many rules are human factors, and if this continues, it will be detrimental to the industry, especially to the platform.
Any unknown company can make a few products in Fangcun to pull a group and make a plate, how can such a chaotic market become popular? Fangcun is not a casino, and the golden signboard built for decades needs to be maintained by everyone, especially the platform, and of course, the market also allows a variety of new models to try.
The current platform is not that it doesn't want to move, it is that it wants to move, but there is no money, no people, no confidence, no customers, and the big economic and market environment have affected everyone's positive emotions.