"Mengniu customer service responded on January 10 to the difference between the north and south of dairy product packaging, and the topic quickly appeared on social **hot search. "Previously, a southern netizen shared a video on social **, showing that he habitually asked the cashier when buying milk: "Can you give me a straw?" The big brother in the Northeast asked in confusion: "Why is there no straw in the bag of milk?" Just bite into it and drink it. Southern netizens thought that this was because the big brother in the Northeast was unwilling to provide straws, so they went to another store to try, but found that there were no straws either. This surprised southern netizens, and at the same time experienced the differences in culture and customs in different regions.
Once the topic came to this, everyone in the comment section began to talk about it. Someone posted on Weibo that the milk in the northern region** does not have a straw, while the milk in the southern region** has a straw. In this regard, netizens in Heilongjiang, Liaoning, Hebei and Shandong all said that they did not have straws. Netizens in Hebei asked if Southern Milk had a straw. The netizen said that he had never seen a straw with a hole in the bag of milk, and the whole carton of milk was sent to the straw, and he only now realized that even the milk was different.
A netizen from the south said: Some netizens said that in the northern region, in addition to milk, most stores also provide cola, but the store does not provide straws. Southern netizens who went to school in Beijing recalled that when they were in school, after buying Coke and Red Bull, the shopkeeper would provide them with a straw, which surprised the shopkeeper greatly. Some netizens found a straw in the northern supermarket, and they seemed to feel the momentum of milk tea when they drank Coke.
In response to the problem that the difference between the north and the south caused heated discussions among netizens, "Mengniu customer service" said through a response: Mengniu has multiple factories, and the equipment models of each factory are slightly different, so there are differences in product packaging. It is not intentionally to use a specific straw in the South, and there is no specific straw restriction in the North. Mengniu is committed to providing consistent high-quality products to all consumers. Mengniu Dairy's official *** issued a detailed explanation that Mengniu's bagged room temperature milk is generally divided into three types in terms of packaging form: Tetra Fino, Baileys and Ecolean. In the market, Tetra Fino and Baileys are mainstream products, but they do not have straws and jacks. Whereas Ecolean is a stand-up pouch and does come with a straw.
According to the Beijing Business Daily, Wandashan and Haihe Dairy in the north said that "bagged milk is rarely equipped with straws". Yantang Dairy and Royal Dairy in the south said that bagged milk is equipped with straws, and these manufacturers believe that "it cannot be sold without straws, which is the consciousness of merchants". Zhou Hongkang, marketing director of Bright Dairy, told reporters that straws are very common in the south, but not all manufacturers will be equipped with straws. Some manufacturers may choose to let consumers decide whether they need a straw or pick it up at the in-store checkout.
However, some consumers believe that the use of a straw can make it more convenient and comfortable to drink. One consumer said that if there is no straw, an additional straw needs to be taken out, which is not only unsightly, but also inconvenient. Another consumer believes that using straws can increase the quality of the product and make consumers more willing to buy. For some manufacturers, a straw may not be a necessary option for them.
But whether you choose to use a straw or not, manufacturers should take into account the needs and convenience of consumers. Recently, the reporter investigated the bagged milk of northern dairy companies in the market and found that not all bagged milk of dairy companies are not equipped with straws. In JD.com**, leading companies such as Yili and Inner Mongolia will mark "with straws" on their pure milk product pages, while other companies need to apply to customer service for free to get straws. In addition, products such as Haihe Internet celebrity flavored milk and Qinghai-Tibet Qilian pure milk are also marked with "straw" in a prominent position.
The relevant person in charge of Tetra Pak packaging told a reporter from Beijing Business Daily that "whether the bagged milk has a straw hole and whether it is equipped with a straw is more based on the consideration of functionality, use scenarios and audience groups, and has little to do with the region." According to the reporter's investigation, when buying bagged milk, many consumers are more inclined to choose products with straws.
This is because straws make it easier for consumers to stir while drinking milk, making it more delicious and comfortable. In addition, straws have become more practical for some occasions that require more portability.
However, some dairy companies do not have straws for their milk bags. This may be because these businesses believe that straws add weight to the package and are inconvenient to carry. However, for consumers, choosing a dairy company without a straw may influence their purchasing decision.
Therefore, when buying bagged milk, consumers should choose according to their needs and preferences. Due to factors such as culture, cost and environmental protection, there are differences between the North and the South in bagged milk. With the development of regional dairy enterprises across the country, the changes in the needs and habits of consumers in the north and south have had a profound impact on the development of enterprises. Do you have straws for your milk bags?