As a national album and a chronicle of the times, documentaries have always been the focus of content layout on major platforms. According to the statistics of the Supervision Center of the State Administration of Radio and Television, as of December 12, 2023, 678 documentaries have been launched online, including 394 online documentaries and 284 online TV documentaries, exceeding the total number of documentaries online in 2022. Recently, online audio-visual platforms such as Aiyou Tengmang B have successively released the 2024 documentary list. The 2024 online documentary to be broadcast is rich in themes and diverse genres, and the documentary creators fully explore and highlight the ideology, authenticity, culture, and artistry of the documentary, and use fresh, simple, robust and powerful works to inherit Chinese cultural genes, show Chinese aesthetic style, write a magnificent epic of the times, and spread Chinese values.
The layout of the platform is planned
In recent years, major platforms have continued to increase the documentary track, and documentaries have gradually become an indispensable part of the content landscape of online audiovisual platforms. In 2024, the online audiovisual platform will plan the layout based on its own characteristics, and strive to enhance the competitiveness of the platform and attract more users through high-quality documentary content.
iQIYI announced 20 key projects covering 5 major tracks: social reality, history and humanities, food and youth, natural adventure, and quality culture. Among them, "Social Reality" is the main track, and 4 works will be launched, including "Dandelion Before the Wind Rises", "Grandpa Tiantuan", "There Will Be the Next Spring", and "Guarding My City". At the same time, it continues the supply of works in the historical track and food track, and launches documentaries such as "Chronicle of the General History of China", "Chinese Legend", "* Strange Case", "The Most Fireworks Comfort Life", "Tang Feast", "Splendid Season 2", "Xiafan Jianghu 3", "Street Dinner Soul 2", "Noodles in All Directions", "Taste of Hong Kong" and other documentaries. In addition, iQIYI will also launch "Fantastic Beasts in Qinling", "Aerial Coastline", "Underwater China 2" in the "Natural Adventure" track, and "Herbs and Life", "Asia in Hometown", "Twelve Dimensions 2" and other content in the "Quality Culture" track. iQIYI will continue the platform's characteristic boutique theater model, and conduct documentary broadcasts through three major theaters. "Human Theater" mainly focuses on the traditional core audience of documentaries; "Love Theatre" will target young people and try to integrate interactive, youthful and personalized expression; "Ideal Theater" mainly promotes natural, cultural and historical content, and goes deep into the quality life of the new middle class.
Youku focuses on "AI technology", "documentary drama" and "hot spots of the times", and focuses on the five themes of "inheritance and rejuvenation", "sky and homeland", "fireworks and taste", "if" and "era and life". Exploring the combination of Chinese documentaries and virtual production is the core focus of Youku documentaries. "Inheritance and Rejuvenation" is the key track, and a number of historical and cultural documentaries such as "History of China", "The Second Season of the Mausoleum of the Tang Dynasty" and "* Master" will be launched. Documentary dramas are also the core focus of the Youku platform in 2024. According to reports, Youku will launch the suspense documentary drama "The Long Night Will End" in the second quarter of this year to explore the documentary "drama production mode". In addition, Youku also focuses on the hot spots of the times, and has launched a layout in the fields of economy, education, and environmental protection, launching Xue Zhaofeng's IP program "The Economics of Everything", the second season of the global education exploration documentary "Childhood in a Foreign Country", and the sustainable development and environmental protection documentary program "Earth Restorer".
Documentaries have become the second largest professional content category at station B. In 2024, in addition to brand IP sequels such as "A String of Life 4" and "But There Are Books 3", Station B will also introduce documentary content such as medical treatment, outdoor survival, and interesting science popularization to realize the transformation of pan-knowledge users into documentary users; At the same time, it focuses on different interest circles for the layout of documentaries, and strives to attract users from multicultural circles. "It's a Bad Mood, It's Okay", "Single-handedly Wilderness", "Extraordinary Animal Journey", "Shocking Reversal 2", "Seeking Truth in the Wild", "The Stargazer", "Asking the Design", "The Sky of Aga Day", "Trance on the Lake" and other documentaries will be broadcast. Tencent** documentaries continue the journey of cultural exploration, with documentaries such as "Flavor of the World 5", "Seeking Color in China", "Thirteen Invitations 8", "Explaining the Gap", "Torrent Age 2", "Above the Field" and other documentaries to open up a broader world for users from the dimensions of food culture, history and culture, and humanistic knowledge. The competition in the food, history and humanities tracks is fierce
In recent years, the platform has continued to build documentary IPs and formed a rich content pool. In 2024, IP sequels will be launched on all platforms, of which the food theme occupies half of the country. Such as iQiyi's "Dinner Jianghu 3", "Street Dinner Soul 2", "Splendid Season 2", Youku's "Jianghu Restaurant 5", "Me and My Times 3", "One City, One Taste 2", Tencent**'s "Flavor World 5", Station B's "A String of Life 4", "First Meal 2", "Strange Food 2", Mango TV's "Aojiao's Hunan Cuisine 3", etc.
In terms of new works, there are also a lot of food-themed contents, showing the trend of "food +" and regional and vertical creation. For example, iQIYI's "The Most Fireworks Comfort Life", which takes the history of celebrities and the food that celebrities like as the starting point, shows the life circumstances of legendary historical figures, as well as the encouragement and comfort of "food" for them; "Taste of Hong Kong" focuses on the daily life of Hong Kong people, led by well-known Hong Kong artists, walking the streets and alleys, exploring the classic food in Hong Kong movies, showing the development, development of Hong Kong cuisine in a panoramic way, conveying the city story behind the food, and showing the life philosophy of Hong Kong people; Tencent**'s "Little Sour Village" uses acid as a guide to deconstruct the map of the Chinese nation eating acid and record the beautiful farming life. There are also many new historical and humanities documentaries. iQIYI's "Chronicle of the General History of China" takes Chinese history as the context, starting from the dimensions of politics, economy, culture, and people's livelihood, and uses live-action interpretation and three-dimensional animation to show the magnificent history of China for 5,000 years; "Chinese Legends" visually presents the mythological stories familiar to the public, and leads the audience to understand the cultural heritage behind the mythological stories through reproduction and interpretation, and the spiritual appeal of the public in the context of the times; From the professional perspective of archaeologists and cultural relics conservators, "The Great Ruins of Shaanxi" records and interprets the "Great Ruins of Shaanxi" with the lens, leading the audience into the spiritual world of archaeologists, re-understanding cultural relics from the perspective of archaeologists, and understanding the value of the protection of large ruins.
Based on the 80th anniversary of the founding of the Dunhuang Academy, "There is a Mogao Grottoes in Dunhuang" at station B tells the contemporary story of Dunhuang and shows the theme of cultural inheritance and civilization integration from a global perspective; "Guardians of Cultural Relics" tells the legendary stories of their common experience and protection of each other through the dual perspectives of immovable cultural relics and cultural relics guardians. Tencent**'s "Searching for Color" uses traditional colors as the carrier to explore Chinese aesthetic genes. In addition, Mango TV's "Mawangdui: Immortal Years" and "Zuo Zongtang" and other works will also be launched in 2024. The integration of technology and art and the in-depth cooperation between China and foreign countries
The application of high-definition photography, drone shooting, 3D technology and other technologies enables documentaries to present clearer, more vivid and realistic pictures; The development of computer graphics, animation production, and special effects technology has opened up more possibilities for post-production of documentaries. In recent years, the topic of "cutting-edge technology + documentary" has attracted the attention of the industry. The application of new technologies such as 5G, big data, and artificial intelligence in the field is profoundly changing the ecology and communication pattern, and also bringing unprecedented opportunities for the development of the documentary industry.
Youku documentaries focus on "AI technology" and launch a number of technological innovation works. The 200-episode "Chronicle of China" documentary "History of China" is expected to select more than 100 historical figures in the long history of nearly 3,000 years, restore historical scenes with AIGC (generative artificial intelligence) technology, and present the content in the form of realistic digital human animation. Youku and BBC jointly launched the science fiction documentary "Moon Hotel" also uses AI technology to create an "immersive" visual experience. The film is based on the eponymous ** of Chinese scientist and science fiction writer Wu Ji** as the core structure, setting the time in the future world of 2042 and telling the story of Chinese landing on the moon. At the same time, the cooperation between China's online audiovisual platforms and overseas documentary production companies continues to deepen. In 2024, in addition to co-launching "Moon Hotel" with the BBC, Youku will also co-produce the documentary "Mammals" with BBC Earth; Bilibili continues to cooperate with Warner Bros. Discovery Group, BBC Studios, Disney and other labels, and continues to improve the documentary content ecology of the platform through joint co-production and copyright introduction, and high-quality overseas documentaries such as "Heads-up Wilderness" and "Extraordinary Animal Journey" will be broadcast on Bilibili this year. Part**: Douban, program official WeChatSubmissions should be sent to the email