Not long ago, a 20-meter-long "deciduous dragon" appeared outside the red wall of Deoksugung Palace, attracting citizens and tourists to check in. In addition to the "deciduous dragon" outside the "palace", the "dragon" flavor in the palace is also becoming stronger, and many new cultural and creative products in the cultural and creative area are in the Year of the Dragon, with horns on the head and dragon dolls of different shapes, figures, pendants, bags and other products have become the new top stream, and the sales have become popular all the way.
The dragon is not only the totem of the Chinese nation, but also the embodiment of auspiciousness, the image of the dragon often appears in ancient buildings, utensils, murals and other works of art, in order to express people's yearning for blessings and auspiciousness. According to the staff of the Southern Song Dynasty Deshou Palace Ruins Museum, there are many cultural relics related to dragons in the collection of Deokshou Palace, such as dragon chairs, cloud dragon silver hairpins, pottery dragon pattern brick carvings, etc., on the main spine of the main hall of Deokshou Palace, there is also a row of Rui beasts headed by dragons.
Inspired by cultural relics and beasts**, the cultural and creative team created a hand-painted national style image of "hairpin flower Ruyi Dragon". "Ruyi dragon head wears hairpins, holds gold leaves, and tails Ruyi, and its image integrates the cultural relics elements of Deoksugung Palace, architectural elements and Song Yun elements. The hairpin flower is a custom of the Song Dynasty, and the gold leaf in the hand comes from the Song Dynasty cultural relics in the collection of Deoksugung Palace, and the Ruyi pattern is a brick carving pattern unearthed in Deoksugung Palace. Chen Si, vice president of Huayun Culture Group, introduced that around the image of "hairpin flower Ruyi Dragon", they have developed more than 10 "Dragons and Dragons" series of cultural and creative products - from the chic Ruyi Dragon handbag, the cute "Little Dragon Bag" pendant, to the unique car fragrance, and then to the "Fish Leaping Jackie Chan" stationery gift box, interpreting the latest and trendiest New Year's flavor with national style elements.
In the Deoksugung Palace Cultural and Creative Zone, rows of exquisite cultural and creative products of the Year of the Dragon were placed on the booth, attracting many customers to stop and watch. The booth staff said that since the end of last year, the sales of these cultural and creative products in the Year of the Dragon have gradually increased, especially a "Fish Leaping into the Dragon" stationery gift box, which contains exquisite notebooks and pens, full of good wishes for growth and progress, and was "swept away" by the parents who came to visit a few days ago; There is also the Ruyi Dragon handbag, which is a limited bag for the Year of the Dragon this year, and is also popular with everyone.
It turns out that the Ruyi Dragon handbag is an upgrade of last year's big hit Year of the Rabbit lucky bag at Deoksugung Palace. It continues the classic body design of the Year of the Rabbit lucky bag, and still uses Deoksugung Palace's iconic ochre color "palace wall red" as the background color. The difference is that the background pattern of the bag has been changed from a lotus pattern to a peony, and the image of the rabbit has become a new "hairpin flower Ruyi Dragon", and the word "gold" on it is written in the handwritten font of Song Gaozong, which contains the beautiful meaning of the blessing of Deshou. "In addition to retaining the classic wrist bag, we have also developed the Ruyilong bucket bag and the conspicuous bag, which is also the serialization and branding of Deoksugung Cultural and Creative from a single IP last year to IP. Chen Si said.
Ms. Huang was a "fan" of the Year of the Rabbit lucky bag at Deoksugung Palace last year, and she recently came to buy the Year of the Dragon lucky bag. "Xiaolongren is very cute, I bought several of them as New Year's gifts for family and friends. She said that she hopes to come every year to buy a ** and collect all the 12 zodiac signs of Deoksugung Palace lucky bags.
In addition to coming to the "palace" to buy and buy, you can also come here to see the Year of the Dragon art exhibition during the Spring Festival. It is reported that the Southern Song Dynasty Deshou Palace Ruins Museum will launch a "Deshou Dragon Year New Year Aesthetic Art Exhibition", combined with the Song Dynasty court New Year Spring Festival celebration customs, divided into three parts: "painting dragons", "things dragons" and "looking for dragons", in the form of imitation Song Palace lanterns, dragon-shaped devices and cultural interactions, etc., to bring the audience a humanistic experience of Song Yun in the New Year of the Dragon.