According to the review process of the Fintech Development Award, a total of 193 award-winning projects were assessed after the preliminary evaluation and re-evaluation of 484 declared projects, and the review and approval of the Fintech Development Award Evaluation Leading Group Meeting.
Ping An Life's "Financial Askbob" project won the Fintech Development Award for its business advantages and innovation capabilities, becoming one of the representative financial technology achievements in the insurance industry.
It is worth noting that in the context of the sharp decline of life insurance insurers, "financial askbob" empowers the channel operation of the first people, aiming to use financial technology to empower the first people digitally at a high level and high efficiency, and effectively assist the first people to meet the increasingly diversified insurance needs of customers.
It is reported that the "Fintech Development Award" is the only ministerial-level science and technology award in China's financial industry, which was established by the central bank in 1992 to focus on the selection of outstanding domestic scientific and technological innovation achievements. With high-quality project applications and high-level expert review, the award has become an evaluation benchmark for the latest achievements and highest achievements in the banking industry and even the financial industry, with strong authority and extensive influence, and also represents the future development direction of financial institutions. **The financial work conference proposed to write five major articles such as digital finance. The announcement of the winners of the Central Bank's Fintech Development Award also showcased the latest achievements in the development of digital finance in the financial industry.
It directly refers to the development trend of specialization, professionalism and standardization of people
As the most important sales channel of life insurance, in the context of the high-quality development of China's insurance intermediary market, the number of life insurance companies has been declining significantly year by year after breaking through the 9 million mark in 2019.
*The decline in the size of the population shows that this traditional marketing model has faced many challenges. In the long run, this also reflects the major insurance companies to reduce staff and increase efficiency, and it is the general trend to promote the development of insurance marketers to specialization, professionalism and standardization.
No technology, no finance. With the accelerated development and maturity of new technologies such as artificial intelligence and big data, actively embracing AI technology and serving the best people in all scenarios and processes will help the insurance industry further unleash its potential. Providing digital services to the best people at a high level and high efficiency has become the most important transformation direction of the insurance industry.
The People's Bank of China issued the "Fintech Development Plan (2022-2025)", which also clarifies the overall thinking, development goals, key tasks and implementation guarantees of financial digital transformation. The plan mentions that it is necessary to comprehensively promote the digital transformation of the banking and insurance industries, promote the high-quality development of finance, and better serve the real economy and meet the needs of the people.
As a leading enterprise in China's insurance industry, Ping An Group has been actively leading the digital transformation of the industry. As an important member of Ping An Group, Ping An Life actively promotes life insurance reform through the comprehensive application of digital tools, and uses technology to effectively improve the business development efficiency of life insurance companies and effectively assist them to meet the increasingly diversified insurance needs of customers.
As one of the core grasps of life insurance reform and digital empowerment of the ** channel, Ping An Life's ** person Askbob came into being in September 2020, and this AI tool is designed to effectively assist the ** people to meet the diverse insurance needs of customers. From 2022 to 2023, askbob will achieve a monthly usage rate of 91%, a daily usage rate of 36%, an average daily usage time of 15 minutes, and a technical accuracy rate of 97%, providing a total of 5With 700 million answers and consulting services, it has become the most powerful personal practical mentor and AI assistant to help customers provide customers with high-quality and warm insurance services.
Fully fit the four core scenes of ** people
Askbob continues to iterate its products around user needs, and so far has covered 100% of the four core scenarios of Ping An Life's daily business development, staff increase, training and management.
The exhibition industry is the most core ** person scene. AskBob can combine Q&A, a variety of skills, and sparring to achieve accurate question understanding and answer matching to help your sales force grow their business. Among them, the "Product Manual" can assist ** people to query product terms with one click, and carry out product explanation and recommendation conversion; The "disease card" can assist people to understand disease knowledge and common underwriting conclusions, and efficiently answer disease-related questions; "Intelligent Pre-underwriting" uploads data with one click for AI pre-underwriting in underwriting scenarios to predict underwriting conclusions and disease risks.
In terms of increasing the number of employees, there is a great demand for learning content, practical skills, and related tools for increasing the number of employees. Therefore, a special area for increasing staff has been created for the best people, forming a core position for empowering the increase scenario, providing high-quality practical learning materials, material tools related to the increase of staff, and helping to improve the skills and effects of the increase.
In terms of training, askbob can answer questions 24/7 for all kinds of people (newcomers, high-performing people, ordinary people), and support fragmented learning and instant improvement. For some groups of people who have greater needs for online training and practical training, the high-quality production of practical content is realized through the UGC Q&A community, which supports asking questions and browsing millions of questions and answers in the community at any time, and has industry experts to share their experience and help them improve their practical skills. At the same time, it has also created special areas for various groups, such as newcomers and excellent performance areas, to empower the in-depth use and skill improvement of relevant people.
In terms of management, askbob has created an exclusive basic law area for people to support people to understand the company's quality compliance policies, system terms, code of conduct, etc. in one stop, and help people "learn the law, know the law and understand the law", strengthen the team management effect, and then build a team of people with high-quality and excellent services.
Behind the convenient service is the technical foundation of Askbob's continuous iteration. In terms of data layer, askbob has achieved the accumulation of 3 million content databases, so as to support efficient search and 100 questions and answers.
Based on content and databases, AskBob has created a structured content and financial knowledge graph. It can not only realize the efficient management of knowledge, but also combine the algorithm for automatic knowledge extraction, knowledge fusion and knowledge reasoning, and act on the question and answer scenario. According to statistics, the new knowledge generated by structured content and graph extension solves about 1200 million questions. In addition, in terms of the algorithm layer, AskBob has achieved a recognition accuracy rate of 97% in the insurance vertical domain (of which the high-frequency problem solving rate has reached 99%).
Empower the best people to improve the quality and efficiency of the channel
With the application, promotion and popularization of Ping An's digital AI tools such as Askbob, the structure and quality of Ping An's first-class channel team will continue to be optimized in 2022, and the proportion of "excellent +" high-quality first-class people in the new manpower will increase by 14 year-on-year1 percentage point; The team's production capacity has increased significantly, and the per capita new business value has increased by 22% year-on-year1%；The quality of business improved, and the 13-month continuation rate increased by 4% year-on-year0 percentage points; The life and health insurance business achieved an operating profit of 11298 billion yuan, a year-on-year increase of 164%；The operating ROE was 327%。
Since its launch in 2020, Askbob has continued to polish its products, optimize algorithms, precipitate content and knowledge graphs, and continue to deepen digital support in the channels of life insurance companies and customers, so as to provide immediate, direct and accurate answers and high-quality services for people and customers, while improving user satisfaction, it can also reduce service costs, and truly realize the comprehensive empowerment from digital tools to digital operations.
The relevant person in charge of Ping An Life said that the company will continue to write a good chapter of "digital finance", actively explore digital reform, continuously improve service level and quality, and empower the high-quality development of the life insurance industry with digital finance.