The advertising e-commerce model is to combine advertising display and commodity consumption, consumers buy products on the e-commerce platform to obtain points, points can be exchanged for cash (the proportion of points exchanged for cash is calculated according to the profit of the platform on the day), consumers can release points to exchange cash (see advertising rewards) by watching ** advertisements, and ultimately achieve a win-win situation for consumers, advertisers and platforms.
For example, in the advertising e-commerce model, users spend 5,000 yuan on the platform to buy goods, and the platform rewards the user with 5,000 yuan of points, and the user consumes 200 points on the first day, and earns 200 * 0 on the second day5% = 1 yuan, at the same time, the user consumes 400 points on the second day, and earns 400 0 on the third day6% = 2.4 yuan, at the same time, the user consumes 1000 points on the third day, and the income on the fourth day is 1000 * 07% = $7 and so on.
The platform can be set up with two identitiesPromoterswithTeam Leader
PromotersAfter purchasing goods, ordinary consumer A can be upgraded to a promoter and directly reward user A with points.
Team LeaderAfter the promoter recommends 3 consumers to buy the product, the promoter can be promoted to the team leader, and the team can enjoy the team order reward and level reward (I feel that the chain 2+1 mode can be combined).
Finally, how to better eliminate the points bubble?
1. Withdraw and deduct part of the handling fee;
2. Points can be exchanged for products without watching advertisements;
3. Exchange points + cash for physical stores or platform shares;
4. When the number of users reaches a certain level, the platform receives third-party brand advertisements to subsidize advertising fees;
5. If the user wants to upgrade to a higher level of status, or the provincial or municipal ** wants to acquire the points transfer platform;
6. Points are exchanged for equity constantly, equity is listed on HK, and bubbles are consumed in the secondary market;
The above content is extracted from Chapter 2 of 81 sets of business model cases. If your business is struggling and facing difficulties, you may want to learn from this strategy so that you can quickly break through the difficulties and achieve greater profits. If you find this mode helpful, you can follow and DM me.