Create a cultural and tourism feast and release the vitality of consumption

Mondo Tourism Updated on 2024-02-20

Reporter Hu Lei Gao Tian.

Correspondents: Hou Changming, Li Aiming.

During the Spring Festival, it is the peak season of strawberry sales in greenhouses, and when you walk into the strawberry greenhouses in Huangqiyuan Village, Niujiaodian Town, Dong'e County, the red and bright strawberries are growing gratifyingly, and the fresh earthy smell is mixed with the rich fruity aroma of strawberries. The peak sales around the Spring Festival is the busiest time for growers, picking fruits, packing, and selling, and the booming "busy year" has become their exclusive "welfare".

Now there are 326 strawberry greenhouses in the village, and the total output of strawberries can reach more than 20,000 catties a day, with an average sales of about 20 yuan per catty. Approaching the end of the year, the demand for strawberries is relatively large, and after picking on the same day, all of them can be sold to Liaocheng, Jinan and other places, and the sales volume can reach about 400,000 yuan a day. Speaking of this year's strawberry harvest, Yin Chengrong, secretary of the village party branch, was full of smiles. For them, the New Year is not only busy, but also harvesting, but also "sweet" hope.

At present, Huangqiyuan Village has built a strawberry picking base covering an area of more than 2,000 acres, planted with strawberry varieties such as Zhangji, Saga, and Taofu, forming a municipal modern agricultural industrial park integrating picking, leisure and sightseeing. The strawberry industry in Huangqiyuan Village can achieve an annual income of more than 2,400 yuan and provide more than 800 jobs.

During the Spring Festival, there is also the East Aru ** City Square. When night falls, the lights in this new urban business district are bright and weaving. Specialty goods, fragrant food, noisy night markets make ** forget to return, although it has not been opened for a long time, it has become a fashionable gathering place for young people.

Not long ago, the Donkey Theater in the city square opened, and the stage sitcom "See Dong'a Again" had its exclusive national premiere. In addition, the Ice and Snow Carnival Ski Resort, Hot Air Balloon Liftoff Experience, Folk Song Concert, Large-scale Magic Scene, National Style Trend Play, Magpie Market, etc., allow many tourists to immerse themselves in the check-in experience, which not only gives new vitality to consumption, but also gives Dong'e a different kind of fireworks in the world.

As the first stop of the East Aru ** City Square, since the opening of the theater, it has successively held a number of performances such as the Spring Festival Gala, acrobatic performances, folk concerts, etc., our theater can accommodate 500 people, and now it is almost full, bringing tourists a visual feast integrating culture, artistry and uniqueness, enhancing the brand image of Dong'a Cultural Tourism, and making the traditional Spring Festival both cultural tension and vitality of the times. Li Shuxiang, the person in charge of Lu ** City Square, introduced.

With the continuous upgrading of tourism consumption, Dong'e County has focused on the future of the cultural tourism and performing arts market, carefully planned the layout, and made great efforts to build a Lushang cultural complex. The project takes Dong'e all-for-one tourism as the body and "auspicious and Fushou" cultural experience as the soul, and builds three major centers for tourist distribution, cultural performance and entrepreneurial services, connecting the three major blocks of Magpie Jixiang, Ejiao Fushou and Caigao Badou, supporting star-rated resort hotels and apartments, continuously improving the commercial system and enriching the consumption format, and has now become a new landmark of Dong'e cultural tourism.

In order to fully release the vitality of consumption, since last year, Dong'e County has issued a series of policies such as 15 policies to promote consumption, 9 to promote the prosperity and development of the night economy, and 10 to develop commercial complexes, complete the lighting of the night scene of Luoshen Lake, transform and upgrade the Beiguan Restaurant Street, and create a nighttime economic development pattern of "one core, multiple points and two blocks". Dong'e Ejiao City was rated as a provincial modern service industry agglomeration area and a provincial-level nighttime cultural and tourism consumption agglomeration area. According to statistics, during the Spring Festival in 2024, Dong'e County will receive 260,000 tourists and achieve tourism revenue of 1200 million yuan.

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