2023 is a very challenging year for Amazon sellers, in addition to the competition within the Amazon platform, external e-commerce platforms such as Temu, Shein, and TikTok Shop have also "opened" Amazon and launched fierce competition with it.
At the beginning of 2024, Amazon sellers want to seek change, in addition to the overall development strategy of the enterprise and the operation of the Amazon platform, product selection is also a key focus for sellers - which categories have growth potential on the Amazon platform? What categories are worthy of sellers' layout? What selection tools are being used by the top sellers of these categories, and what are the selection tools used to make new products quickly increase and extend the explosive cycle?
In order to help Amazon sellers better plan their layouts in 2024,Moojing Insight specially cooperated with Hugo Cross-border to list the top 10 categories and top 10 brands with high sales growth on the Amazon platform in Europe and the United States in 2023After combing, Amazon sellers may be able to gain insight into business opportunities and find valuable tracks that are suitable for their layout.
In the list of high-growth categories in the UK sales of Amazon in 2023, the top 3 categories are mobile phones, air fryers and toy building sets, and the sales of mobile phones in the UK in 2023 will be 197 billion yuan, a year-on-year increase of 86%, it can be seen that there may be a wave of sales of mobile phone accessories products in 2024.
Tablets, ranked 4th, are the category with the largest sales growth rate in the list, with sales growth of 141% and sales growth of 133% in the UK in 2023.
Looking at the brands on the list in the UK, most of their TOP1 categories are household products and household appliances, and the unit price is at a high level, it is not difficult to see from here that British consumers have a large demand for household products and strong purchasing power, which may be a new breakthrough for cross-border sellers in 2024.
In the list of high-growth categories on Amazon France in 2023, the top 3 categories are vacuum cleaners, construction game set toys and board game toys, among which vacuum cleaners have the most outstanding performance, with sales increasing by 149% and sales increasing by 74%, and the largest sales brand under the vacuum cleaner category is the Chinese brand Timke.
In the brand rankings, Chinese brands Timco and Xiaomi each ranked 51.1 billion and 4The annual sales of 5.4 billion yuan are on the list, and the sales growth of the two brands in France in 2023 will exceed 200%.
In the 2023 Amazon German sales high-growth category list, the top 3 categories are TVs, mobile phones and in-ear headphones, and in the subsequent rankings, a number of household appliances categories have also been on the listTOP10, such as vacuum cleaners, washing machines, treadmills, etc., which also shows that the demand for household appliances in Germany is high.
It is worth noting that in 2023, the growth of treadmills in Amazon Germany will be rapid, with sales increasing by 766% and sales increasing by more than 5 times, and fitness equipment may be worth sellers' continued attention in 2024.
In the brand list, Samsung ranks with 81The annual sales of 4.7 billion yuan dominate the top 1 of the brand list, and its best-selling products are mobile phones, and the average price of mobile phones has reached 3049$18.
Judging from the overall category growth list and brand TOP10 list of the German station, German consumers still have strong purchasing power in the entire European market, so cross-border sellers can choose to use differentiated products to improve their products** and earn more profits in the German station.
In the 2023 Amazon Italy sales high-growth category list, the top 3 categories are smartphones, waffles and coffee capsules, and vacuum cleaners, and in the overall sales high-growth list, vacuum cleaners and toy building sets have the most obvious growth, with an increase of 81% and 88% respectively.
It is worth noting that the top 1 brands in the two categories of vacuum cleaners and electric brooms, which rank 3rd and 5th on the list, are all Chinese brands, namely Dreame and Timke, which once again proves the opportunities and prospects for Chinese brands to go overseas.
In the brand list, Xiaomi and DJI each ranked 64.5 billion and 2With an annual sales volume of 9.8 billion yuan, it has topped the top 10 brands in Italy, and the average price of DJI's products is 433903 yuan, which is the highest average price of goods in the brand list.
In the list of high-growth categories of Amazon Spain in 2023, the top 3 categories are mobile phones, tablets and laptops, with sales in the mobile phone category increasing by 106%, and the top 1 brand is the Chinese brand Xiaomi.
In addition, in the list, the two categories of toy building sets and baby toys maintained high growth, with sales of these two categories increasing by 151% and 117% respectively in 2023, with an average price of 30049 and 237$14.
In the brand list, Xiaomi is ranked with 8With an annual sales volume of 5.9 billion, it topped the top 1 brand sales in Spain, and its sales increased by 61% and sales increased by 52% in 2023, which also shows that cost-effective mobile phones have a very large market space in the Spanish market.
In the list of high-growth categories on Amazon US in 2023, the top 3 categories are mattresses, laptops and mobile phone cases, of which the sales of mobile phone cases have reached 10.5 billion.
After the list, the three categories of women's casual dresses, women's road running shoes and women's fashion sneakers have a total sales of 3100.9 billion yuan, which shows that the women's shoes and clothing category on Amazon's US station still has great consumption power.
Looking at the brand rankings, Apple, which is at the top of the list, will have 274 sales on Amazon in the US in 20236.4 billion yuan, an increase of 225% year-on-year, and tablet computers are its top 1 category. In addition, Logitech's sales data on Amazon in the United States is also relatively bright, with its sales increasing the highest year-on-year of 330%, while its sales have also increased by 289% year-on-year.
Based on overseas e-commerce data such as Amazon (European and American markets), Shopee and Lazada (Southeast Asian markets), Oversea is an important partner to help Chinese enterprises or brands achieve growth by helping brands gain insight into the global market and discover new opportunities first.Application scenarios of Magic Mirror Oversea:
1.Look for high-potential national markets.
2.See the competitive landscape in your target market.
3.Learn the overseas layout strategy of benchmark brands.
4.Discover overseas high-growth categories.
5.Targeted monitoring and R&D of overseas products.
The above scenarios can be solved through the magic mirror oversea, and we also hope to work with the brand to create more application scenarios in the process of use. Help brands tap high-potential markets through overseas data, achieve product innovation, and complete overseas growth!