In 2023,Huawei Mate60The mysterious release of the series, beating everyone's expectations, becameApplesBy far the most embarrassing competitor. Same as everHuaweiThe flagship model is different, and the Mate60 series is not only equipped with itHuaweiThe self-developed Kirin chip also achieves 5G network connection speed. Despite the repression in the United States,HuaweiIt was still able to hand in a brilliant answer, which made Western countries very surprised and shocked.
Expanding:Huawei Mate60The sudden appearance of the series gives the wholeSmartphonesThe market has brought a bombshell. This new machine doesn't just have itHuaweiThe consistent innovative technology, which also takes into account the application of 5G networks, enables users to experience faster network connections. At this time,Huawei's strong comeback has once again shown China to the worldSmartphonesThe strength and determination of the manufacturer. Despite facing a new round of sanctions from the United States,HuaweiIt's amazing to still be able to demonstrate strong competitiveness in the global market.
In contrast,ApplesofiphoneThe 15 series was completely beenHuawei Mate60series suppressed. Althoughiphone15 series inHuawei Mate60The series was also released shortly after its release, but neither the market popularity nor the word of mouth were far behindHuaweinew machines. Eveniphone15prosales were embarrassingly much lower than expectedApplesHad to spur sales through multiple price cuts. This is inApplesis almost unprecedented in history, after allApplesIt has always been known for its value preservation, and it is rare to make multiple price adjustments for new machines that have just been released.
Expanding:iphone15proAsApplesThe flagship model seems to have encountered unprecedented sales difficulties. InHuawei Mate60series under strong competition,iphone15proUnable to arouse the user's sustained attention and enthusiasm for purchase. And in order to save this embarrassing situation,Appleshad to keep loweringiphone15proThe selling price. This initiative is not only inApplesIt is a milestone in history, and at the same time it illustratesApplesHelplessness and anxiety about the current market competition.
ExceptHuawei, other ChinaMobile phonesBrands such as:XiaomiGloryand so on are constantly making breakthroughs and progress, and further surpassingApples。According to IDC,XiaomiAlready surpassed in December 2023Apples, becoming the No. 1 brand in China's market share, accounting for 165% market share, whileApplesThe market share is only 159%。And that's not all,XiaomiThe year-on-year growth rate reached 258%，HuaweiThe year-on-year growth rate was as high as 592%，GloryThe year-on-year growth rate also reached 124%, whileApplesThe year-on-year growth rate is negative, and the performance is declining.
Expanded: ChinaMobile phonesBrands are surpassing at a rapid paceApples, which dominates the domestic market. Among them,XiaomiIt has achieved great success with its cost-effective and innovative product strategy. And that's not all,HuaweiwithGloryAs ChinaMobile phonesThe established brands in the market have also maintained a large growth momentum through continuous technological innovation and market strategy adjustment. In contrast,ApplesThe competitiveness of the Chinese market is gradually declining, and the market share is shrinking, which has attracted widespread attention at home and abroad.
ApplesThe brand image and technical superiority that have been in place for many years are gradually being weakened. Huaweiand other Chinese breakthroughsMobile phonesThe rise of manufacturers has made thatApplesIt no longer has an absolute advantage in terms of innovation and core competitiveness. Moreover,ApplesThere have been no breakthroughs yet, such as in folding screensMobile phonesand new energy vehicles. At the same time,SamsungThe first AI has already been releasedMobile phonesand in the folding screenMobile phonesLeading the market. In this context,ApplesThere is an urgent need for change and innovation, otherwise the Chinese market will be lost and possibly the worldSmartphonesMarket leadership.
Expanding:ApplesThe dilemma is obvious, from the perspective of product innovation and market expansionAppleswith ChinaMobile phonesThe gap between manufacturers is gradually widening. in the folding screenMobile phonesField,ApplesIt has not been able to launch a competing product, which has left consumers questioning its ability to innovate. At the same time, the field of new energy vehicles has also become globalTechnologyThe focus of the giants' contention, ChinaMobile phonesManufacturers have set foot in the field, andApplesThere has been no news on action in this regard. In the face of such a status quo,ApplesIt is necessary to urgently find solutions and find new areas and new opportunities for its own development.
In the face of the current dilemmas and challenges,ApplesWhether change should be achieved through a change of leadership is a hotly debated topic. CookI have already started looking for my own ** person and are planning to retire. A change of coach may giveApplesBringing new thinking and strategic alignment can help lead the company out of its headwater. However, there are risks and uncertainties associated with this change, as it takes time for new CEOs to familiarize themselves with the company and industry, and excessive change can trigger internal and external instability.
Expanding:ApplesWhether or not you should choose to change the coach is a topic of great concern. A change of leadership can inject new blood and thinking into the company, which can help reinvent the companyApplesstrategy and competitiveness. However, a change of manager can also be risky and volatile. It takes time for a new CEO to adjust to the company's operations and management, and excessive change can lead to internal instability and external uncertainty. Therefore,ApplesYou need to think carefully before making a decision, weigh the pros and cons, and find the best development path for you.
In a highly competitive worldSmartphonesmarket,ApplesFacing unprecedented challenges. HuaweiXiaomiand so onMobile phonesThe rise of manufacturers as wellSamsungBreakthrough innovations, all rightApplesIt poses a huge pressure. ApplesThe pace of innovation needs to be accelerated to regain market leadership. At the same time, it is also necessary to find the right person to carry out personnel changesApplesAn important choice to make. Only by keeping up with the trend of the industry and constantly adapting to the needs of consumersApplesIn order to be invincible in the fierce market competition.