Recently, the Spring Festival films have entered a white-hot stage, and the overall box office has exceeded 3.6 billion. The two films "Hot and Hot" and "Flying Life" are in the first echelon with more than 30% of the box office, "Bear Infested" and "Article 20" together occupy more than 30% of the box office and rank in the second echelon, and the first two echelons occupy 90% of the Spring Festival box office.
Judging from the box office data, "Hot and Hot" is making efforts on the third day, and the box office proportion has begun to widen the gap with the second place "Flying Life", and the film scheduling rate has further increased to 302%, plus the attendance rate is still higher than that of "Flying Life 2". In this year's Spring Festival, the possibility of Jia Ling becoming the box office champion is very high.
In this year's Spring Festival file dispute, I have to sigh at Jia Ling's clever publicity, from the very beginning, she said **100 catties to attract the audience's curiosity, and then disclosed her current appearance when it was released, with the topics and impact brought by the release of the movie, so that the conventional publicity of other films fell into an embarrassing situation of uselessness. In addition, Jia Ling's ** contrast is indeed obvious, and today's topic is far more than several other films.
However, with the cooling of the ** topic, coupled with the fact that the homecoming army is about to leave, the attendance rate of the Spring Festival stalls has also dropped recently, you must know that the attendance rate generally affects the next day's film schedule, if the attendance rate has been rising, the next day's film schedule will also increase accordingly. So although "Hot and Hot" is now at its peak, as attendance has fallen, an inflection point has also appeared.
Speaking of which, when the attendance rate of Jia Ling's new film declined on the third day, the proportion of scheduled films still had an upward trend, from 26% at the beginning to 31%, while the attendance rate declined in waves. This phenomenon also occurs in "Flying Life 2", which is constantly fluctuating in attendance, and the film schedule is also growing.
However, in the falling tide, the attendance rate of "Article 20" continued to grow, from 25% on the second day to 37% on the fourth day, but what is more embarrassing is that under such an attendance rate, the schedule of "Article 20" has decreased slightly. In such a situation, even if it goes against the trend, the possibility of wanting to increase the film schedule does not seem to be high.
I have to say that although Zhang Yimou is a well-known director in China, he is not very recognized by the theater side every time, and the basic initial film schedule is relatively sluggish. For example, this "Article 20", among many comedies, this kind of realistic comedy is easy to resist.
And it is worth mentioning that the score of "Article 20" is also among the top in the Spring Festival file, and in the case of high attendance and rating, such a scheduling rate seems to be a little abnormal. Even if it starts to improve now, it is not clear whether it will be too late for Article 20.
What's even funnier is "Bear Infested", as the only single-track cartoon in the Spring Festival file, "Bear Infested" has always maintained a very high attendance rate, but the film schedule seems to have a layer of barriers, and there has been no improvement. It seems that the filmmakers are worried that the growth of "Bear Infested" will affect the balance, and now this is the balance point for maximizing the benefits of "Bear Infested".
In fact, now that the film pattern has been largely finalized, although "Article 20" has the possibility of going against the trend, if there is no particularly big marketing event that resonates with the group, "Article 20" wants to rely on weak changes to reverse, and there is almost no great possibility. However, judging from the score, this year's Spring Festival stalls are indeed the year with the highest quality and the smallest gap.
Among them, Jia Ling won again, whether it was "Hello Li Huanying" or "Hot and Hot" this time, Jia Ling used a deck of cards that were not very optimistic to play a better effect. I have to admire Jia Ling's ability in film marketing, almost pressing the older generation of filmmakers to the ground to educate, and quickly getting out of the circle also made Jia Ling full of harvest, which film do you think best meets your appetite during this year's Spring Festival?
Longteng New Year film recommendation