With the continuous development of the market economy, real enterprises are facing serious problems of homogenization, and problems such as capital breakage, inventory backlog, and performance decline are becoming increasingly prominent. So, how to improve the competitiveness of physical enterprises? Today, I would like to introduce to you a new type of business model - shared stores, which can help physical enterprises to achieve transformation and upgrading and achieve sustainable development.
Sharing a store, as the name suggests, is to share the resources of the store with more people. There is no need to add any additional investment, only need to change the business role, and the maximum use of store resources can be realized. Through the shared store model, you can share all the mature stores, experience, employees, services, technology, etc. with the people you work with, so that they can use your mature stores to run their own businesses.
Shared stores have a lot of advantages over traditional stores. First, it reduces input costs and allows entrepreneurs to start asset-light businesses. Secondly, through the model of sharing stores, you can turn employees into shared shareholders, allowing them to participate in marketing, make suggestions, and achieve service upgrades for all employees. In addition, the shared store can also carry out precision marketing according to the needs of different customers through the data management system, so as to improve customer stickiness and loyalty.
The shared store model has many features. First of all, the sharing shareholder does not need to occupy the shares, but only needs to contribute resources and contacts to bring customers to the store. Secondly, the benefits of the shared shareholders come from the dividends generated by the customers he brings, and this cooperation model can lock in and serve customers well at one time, so that they can benefit for life. In addition, the income of the shared store is diversified, including rent, commission, sharing and other ways, so that entrepreneurs can easily make profits.
The highlight of the shared store system is that it can automatically identify the customer attribution, automatically calculate the single product consumption commission, intelligent cashier, automatic commission, etc. This intelligent management system can greatly improve the efficiency and customer satisfaction of merchants. At the same time, the shared store can also carry out a variety of marketing methods such as full-staff marketing, part-time marketing and fission marketing, so that merchants can better attract and retain customers.
Well, that's all for sharing!
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