This year's Valentine's Day has three major anomalies, revealing that with the awakening of male consciousness and the collapse of the licking dog economy, capital is looking for new harvest targets, which may be a turning point, let's take a look at what changes and revelations are hidden behind these anomalies.
On Valentine's Day this year, male friends seem to have woken up and no longer blindly spend money to pursue romance, and giving flowers and gifts has become no longer "necessary". In the past, Valentine's Day was a good time for flower shop owners to make a big profit, with all kinds of roses selling out and male friends rushing to buy them for their girlfriends. This year, however, there has been an anomaly, with a significant drop in sales from florists, and some shopkeepers are even feeling at a loss. This shift implies that men are starting to be rational about consumption and no longer blindly follow the trend of consumption.
The change in attitudes of male friends on Valentine's Day has sparked discussion and reflection. Some netizens have shared their views and experiences on social platforms, and some said that they spent 500 yuan to invite girls to dinner, but they were disliked; Someone sent a large red envelope to his mother and was rejected; Some people even find that the pursuit of love is not as good as the pursuit of money, and wealth seems to be the theme of the moment. This change in mentality makes male friends pay more attention to personal growth and family support, and no longer blindly spend a lot of money in love. Such an awakening may mean that men are beginning to find a balance between emotions and money, and are no longer bound by traditional ideas.
With the awakening of male consciousness, some male friends have begun to realize the vanity of the licking dog economy and no longer blindly consume for women. In this case, in order to find a new "cash cow", capital turned its attention to women's girlfriend circles. In the past, women were the main target of capital, but with the change of Valentine's Day, capital realized that the dominant power of women's consumption may weaken, so it began to promote the concept of letting girlfriends buy gifts for women on the Internet. However, this strategy did not work as expected, and women did not blindly follow it, but paid more attention to their real needs and economic situation.
Capital's attempt to encircle and suppress female girlfriends has met with a certain degree of resistance. Women are beginning to realize that they are kidnapped by capital, and they no longer consume blindly, nor are they willing to transfer the responsibility of consumption to their girlfriends. Some businesses use the concept of "girlfriend love" to fuel the fire on the Internet, trying to guide women to choose to express their emotions by giving gifts from girlfriends on Valentine's Day. However, the reality shows that women are not impressed by this business strategy of beautifying relationships, and they pay more attention to sincere friendship and personal value, and do not want to be exploited by capital. This awakening of self-protection consciousness may indicate that in the process of consumption, people are more rational and independent, and are not affected by external factors.
With the awakening of young men's consciousness, capital has begun to focus on the marriage and love market of middle-aged and elderly people in order to find new income points. Middle-aged and elderly men have always been regarded as the "God of Wealth", they have a certain economic strength, and they are more willing to spend for the opposite sex. Capital hints at the fantasies of middle-aged and elderly people through various forms, such as online dating platforms and offline entertainment centers, trying to attract the attention of middle-aged and elderly people.
As a new target of capital attacks, the middle-aged and elderly population shows a complex and sophisticated market strategy. Capital takes advantage of the vanity and yearning for a better life of middle-aged and elderly men to design a variety of marriage services and entertainment projects. By creating a romantic atmosphere and creating a "love miracle", capital has realized the concept output and consumption drive of the middle-aged and elderly people. However, in the process of chasing "true love", middle-aged and elderly men often become the "meat buns" of capital, confused by beautiful appearances and false emotions, and finally pay expensive money. Behind this market is the blurring of the boundaries between true love and business interests, and the middle-aged and elderly people need to keep a clear head and not be blinded by the superficial beauty.
The three anomalies of this year's Valentine's Day reveal the transformation of people's consumption concepts and behaviors in modern society. The awakening of male friends, the attack of capital on the girlfriend circle and the attention of the middle-aged and elderly marriage and love market reflect the trend of consumers becoming more rational and independent emotionally and economically. With the development of society, we need to constantly examine the logic and motivation behind consumption, keep a clear head, and achieve the common progress of individuals and society. May everyone find true happiness and fulfillment on Valentine's Day, instead of being harvested and manipulated by capital.