On February 27, the MES 2024 International Metaverse Expo and Metaverse and Digital Human Innovation Conference (hereinafter referred to as the Conference) was held at the Futian Convention and Exhibition Center in Shenzhen.
Chen Bo, CEO of Hangzhou Mart Universe Digital TechnologyHe was invited to attend the event and delivered a speech at the Metaverse and Digital Human Innovation ConferenceCreate a new paradigm of brand business with data to help practiceSpeech. At the meeting, Chen Bo not only shared his thoughts on web3 with the guestsThe insight into the new business trend in the 0 era also demonstrated the core capabilities and latest case achievements of Mart Universe, as a leader and innovator in the field of the metaverse, to help enterprises upgrade digitally and realize the integration of web3 brand building.
The 2024 New Year event of the metaverse industry
MES 2024 International Metaverse Expo
With the theme of "Starting from 3D, the Metaverse is Coming", the conference focused on the Metaverse industry chain, with the mission of "Gathering Enterprise Innovation, Helping Industrial Reconstruction, and Promoting Industry Development", invited 50+ Metaverse celebrities to give wonderful speeches, gathered 100+ industry leaders and industry chain benchmarking enterprises, and attracted more than 12,000 visitors from 93 countries.
The conference is authoritatively guided by the China Electronic Video Industry Association, hosted by Shanghai Shunlian Cultural Communication and Guangzhou Wenxin Exhibition Service, and co-organized by the Virtual Reality and Digital Role Branch of China Electronic Video Industry Association (Beijing Film Academy), Zhongguancun Vision Naked-eye Stereo Information Industry Alliance, and Asian E-sports Entertainment Alliance. Build an integrated platform for technology exchange and business in the metaverse industry.
Sun Ruofeng, Director of the National Tourism Standardization Technical Committee of the Ministry of Culture and Tourism, Hao Yabin, Executive Chairman of the China Electronic Video Industry Association, Peng Jianfeng, Executive Vice President of the China Electronic Video Industry Association, Huang Kai, Deputy Dean of the School of Physical Science and Technology of Xiamen University and Executive Dean of Xiamen Future Display Technology Research Institute, representatives of Hisense Video, TCL Electronics Holdings, Xiaomi Group, Konka Optoelectronics and other enterprises took the stage to participate in the MES 2024 Launch Ceremony.
Mart UniverseParticipating in this event as a leading enterprise in the metaverse is not only an active exploration of the metaverse business, but also will further consolidate its leading position in the industry, expand its global influence, build a more complete industrial ecosystem, and promote the accelerated development of the metaverse industry chain.
The CEO of Mart Universe shared on the spot
Create a new paradigm of brand business with data to help practice
With the advent of the metaverse era, the boundary between virtual and reality is gradually disappearing, and traditional brand building and business models are facing impact and reshaping. At this MES 2024 event,Bo Chen, CEO of Mart UniverseIt not only introduced the mission, vision and product business of Mart Universe in detail, but also shared deep insights into the development of the Internet and the metaverse era.
Chen Bo said: "The development of the Internet has changed from web 1The information Internet in the 0 era and the current metaverse era is a history of continuous evolution. In the metaverse era, digitalization, virtualization and the real world are blended, providing brands with unprecedented interactions and experiences. Through the organic combination of metaverse marketing and technology, brands can build consensus faster, form seed users, and achieve higher brand value and ecological expansion. β
At the conference, Chen Bo explained Web 2 in detailThe brand pain points in the 0 era include problems such as oversupply, vague brand positioning, and data monopoly. He pointed out that the integration of data and reality is one of the new engines for the country to drive high-quality economic development, and in the process of integrating the digital economy and the real economyWith "brand" as the core, Mart Universe has opened up a new business paradigm and created a web3 brand building system integrating top-level design, strategic management, brand planning, traffic system, digital and real empowerment and innovative technologyγIn terms of the integration of digital and real and the integrated construction of Web3 brands, it has formed the core advantages and capabilities of leading the industry.
According to Chen Bo at the scene,Mart UniverseAt present, it has more than 1 million registered users and 100,000+ daily active users, and has cooperated with 100+ brands, creating a cumulative IP value of more than 1 billion. The company's core products include Mart Universe APP, Haunt Mart **, Mart Cloud, Mart Chain, Brand Island, Mart DAO, etc.
At present, the metaverse is also good at the policy level, and the best in all parts of the country continue to make efforts to promote the development of the metaverse industry, especially in Hangzhou, Zhejiang, which is vigorously developing the industrialization of the metaverseWe hope to deepen the layout in culture, tourism, entertainment, sports and arts, new consumption and healthBuild a new Mart ecology composed of Mart Life, Mart Entertainment, Mart Health, Mart Cultural Tourism, Mart Star, Mart Sports and other sectors
Bo Chen, CEO of Mart UniverseAlso said, "This year weThe goal of Mart Cloud is to provide SaaS services for 1,000 enterprisesAt the same time, relying on the self-developed Mart Chain, it helps enterprises to flourish in the digital era through more diversified and innovative products and services. β
Mart Universe
Leading a new era of metaverse business
In the infinite possibilities of the metaverse to lead business change,Mart UniverseNot only a witness, but also a creator and leader.
AsIt is the first metaverse digital-real integration service provider in China with web3 brand building capabilitiesMart UniverseIt has always been committed to integrating technology and business, developing new business models for enterprises, and has successively reached cooperation with well-known brand IPs such as Frisbee League, Roller Skating Superman, Shaolin Kung Fu, Xixi Wetland, and Fungus Xiaobao to help brands achieve digital transformation.
In the future,Mart UniverseWe will not forget our original intention, provide users with better services and more innovative products, and fully empower thousands of industries through the integration of digital and real web3 brands, and help brands in the Internet 3The 0 era has achieved leapfrog development and opened a new era of metaverse business.
In the wave of industrial digital transformation and the development of new intelligent productivity,Mart UniverseWe will continue to explore and innovate, continuously improve products and services, create more diversified and innovative solutions, empower enterprises, build a healthier and more stable ecosystem for the industrial chain, and open a new era of metaverse business.