**: Business News.
Recently, a washing machine produced in 97 years has aroused heated discussions among netizens because it can still work normally, so that this 40-year-old domestic brand has returned to the public eye. In two days, the official *** of Weili broke 100,000 fans, and the number of people in the live broadcast room increased dozens of times. However, as the New Year approaches, the factory is on holiday, and the live broadcast staff is not complete, so many old employees can only temporarily go into battle to play the role of anchor and operation in the live broadcast room. Coincidentally, in the live broadcast room of the veteran "Vitality 28" of Hubei Daily Chemical, three uncle anchors with no e-commerce experience insisted on selling goods, because they didn't know what sensitive words were, and the live broadcast room was frequently blocked, which caused netizens to cry out distress.
It can be seen that although live streaming has become the new normal of e-commerce in the digital era, there are still many merchants who are trapped by inexperience and high costs. When these brands are still struggling with how to capture traffic through live broadcasting, some businesses have already chosen another path: shaking hands with AI and creating a more cost-effective and stable digital human live broadcast room through the e-commerce digital human live broadcast platform Huiboxing. Even merchants with no live broadcast experience can do it without closing during the Spring Festival: 7*24 hours live broadcast to sell goods.
Huiboxing, an AI full-stack digital human live broadcast solution launched by the preferred platform, has been recognized by many merchants as soon as it is launched. Based on the excellent generation ability and self-developed technology of the large model of Tuowenxin Yiyan, Huiboxing helps businesses without direct broadcasting capabilities to start broadcasting with one click through the full link of AI anchors, AI brains, and AI live broadcast rooms, and merchants with anchors reproduce AI clones to achieve 7*24 hours without setting goods. At present, tens of thousands of businesses are opening digital human live broadcasts, of which 57% of digital human live broadcast rooms have a conversion rate of more than real people, with a GMV increase of 50%, and a single GMV peak directly exceeding 3 million. During the New Year's Festival, a large number of merchants and influencers poured into Huiboxing to use digital humans to start broadcasting, which not only released manpower, but also undertook the traffic conversion of various time periods.
Yunting selects wine - AI digital human helps merchants double their goods.
Yunting, a wine specialty store, selects wine and focuses on digital human live broadcast during the New Year's Festival. In order to match the festive atmosphere of the New Year's Festival, Yunting selected to redecorate the digital human live broadcast room, and replaced it with a limited edition for the Spring Festival from the background to the patch. In addition, the client also adjusted the script of the digital human live broadcast room, skillfully integrating keywords such as "Year of the Dragon Limited" and "Spring Festival gifts", and cooperating with actual social scenes such as visiting relatives and friends, gift-giving, etc., to optimize the speech and promote conversion. At the same time, the live broadcast room also improves the experience of the live broadcast room through multi-scene lens switching, breaking through the public's stereotypical impression of the digital human anchor Mu Ne, enhancing the realism of the live broadcast room, and bringing a more immersive ** experience to the audience.
Long-tailed Master Tea - the live broadcast room of the ancient style characteristic digital human.
In the live broadcast room of the public joy, the digital human live broadcast room of Longtail Master Tea is like a clear stream - the antique decoration atmosphere, the background of the smoke, and the anchor in Hanfu chatting in the live broadcast room, making it hard to believe that this is the effect of the digital human live broadcast room. At the same time, relying on the rich knowledge reserve and excellent generation ability of the Wenxin-Yan model, the digital human anchor not only explained the tea-making skills, but also introduced the characteristics of gongfu tea from multiple dimensions such as tea color, taste, and aroma, and the vivid description not only enhanced the user's desire to buy, but also allowed the audience to increase their tea culture knowledge while watching the live broadcast. During the Chinese New Year Festival, the duration of the digital human live broadcast room of Longtail Master Tea increased by 80%, and the effective interaction rate also increased by 15%.
Ma Liuji, a dual-digital human anchor, forms a new experience of bringing goods.
As a well-known F&B brand, Ma Liuji has also begun to seek digital transformation. Since the start of the broadcast with digital humans, thanks to the highly realistic main broadcast image and the interactive sense of real people in the live broadcast room, Ma Liuji has displayed its own food, culture and brand characteristics in the live broadcast room to enhance user stickiness. In the continuous exploration and attempt, Ma Liuji also explored the gameplay of the live broadcast of dual digital people - one is responsible for explaining and answering questions, and the other is responsible for burying his head in hard work. Through professional-level explanations and relishing eating and broadcasting, users not only understand the food culture of Ma Liuji, but also feel the charm and deliciousness of food. This innovative approach has increased the interaction rate of Maliuji's digital human live broadcast room by 60%, and the GMV has increased by 44% compared with the previous month, achieving a double increase in experience and revenue.
During this New Year's Festival, Preferential also launched a "Spring Festival does not close" activity for digital human merchants, not only with a variety of coupon welfare subsidies, discounts, full reductions, red envelopes and other benefits, but also mobile phone APP, ** in the high-quality resource support. In addition, during the event, high-quality digital humans will also receive 6 times the traffic blessing
E-commerce digital human live broadcast provides intelligent solutions for small and medium-sized businesses, and there is no need to worry about seizing market share. Backed by powerful AI capabilities, merchants can easily build their own live broadcast rooms to improve brand performance and sales performance. In addition, through precision marketing methods such as in-feed advertising, merchants can attract more target users to the live broadcast room, improving conversion rate and ROI.
What are you waiting for? Search for [Huiboxing] to settle in immediately, - start to meet the New Year's Festival!
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