Today is the 29th day of the lunar month, and the Lunar New Year is coming
The Spring Festival stalls in 2024 include "Article 20", "Hot and Hot", "Flying Life 2" and other popular ones, but in addition to live-action movies, the animated genre of "Bear Infested: Reversing Time and Space" is not weak at all, and the current pre-sale box office has exceeded 63 million.
Today, focus on the 6 new films in the Spring Festival file[2024 Spring Festival new films watch again and again].The first part of the thematic series opens, let's see what are the highlights of the latest work of this top IP of domestic animation, and how does this IP make a lot of money against the trend?
"Bear Infested: Reversing Time and Space".
Bear Infested: Reversing Time and Space is a ten-year appointment between the "Bear Infested" movie series and the audience, and it is also the 10th work in the series.
The protagonist Bald Qiang is no longer a lumberjack or a tour guide in the forest, but a worker in the workplace, and the distant Dog Bear Ridge and the two familiar bears are just ...... dream
But one day, he finally remembered his past and good memories, and the bear of the past time and space was in danger, and he decided to go to save his friends and start a multi-time adventure.
It can be seen from the story that "Reversal of Time and Space" has a very high-concept setting, the visual effects scenes in the film are quite sci-fi blockbuster texture, and the assembly of many IP characters is also like the animated version of "Avengers 4", once again bringing a new viewing experience.
This is also the second time since 2018's "Bear Infested: Metamorphosis" from a bald perspective.
In the early TV anime, Bald Qiang was set as a regular villain Harlequin, and the plot revolves around the conflict between him as a lumberjack and Xiong Da and Ku Er, who protect the forest.
In the eighth season, the bald head jumped ship and became a tour guide in the forest reserve, and the human-bear reconciliation was reached.
Although the anthropomorphic animals in the "Bear Infested" series are cute and humane, and also have their own character arcs, the inherent human background of the bald head Qiang can actually arouse the audience's observation of themselves and evoke emotional resonance.
"Bear Infested: Reversing Time and Space" throws up a question this time: can pressing the button to restart your life really make up for your regrets and realize your dreams? This not only tortures the bald head in the movie, but also tortures us off the screen.
Since 2014's "Raiders of the Lost Ark", the iron triangle composed of Xiong Da, Xiong Er and Bald Qiang has been meeting the audience on the big screen during the Spring Festival for ten consecutive years.
With the box office from 200 million+ to 1 billion+, the presence of the "Bear Infested" series of big movies in the Spring Festival stalls has been rising, and it has become a major benchmark for whether other movies in the Spring Festival stalls are popular.
Last year's "Bear Infested, Stay with Me Bear Core" ranked among the top three box office stalls during the Spring Festival, second only to "Man Jianghong" and "The Wandering Earth 2", 14The closing result of 9.5 billion is the highest in the series, and it is also the runner-up in the box office of animated films in 2023.
The "Bear Infested" big movie series is now more and more like the Dinghai Shenshen Needle of the Spring Festival file, in fact, in turn, the Spring Festival atmosphere itself has also helped the first step of "Bear Infested" to the big screen:
On the eve of the Spring Festival in 2013 and 2014, "Bear Infested New Year" and "Bear Infested New Year's Goods" were broadcast on CCTV Children's Channel as New Year films.
Although both films are less than 60 minutes long, their plot ups and downs of the narrative mode and complete and smooth plot logic have begun to move closer to mature animated films.
"Bear Infested New Year" and "Bear Infested New Year's Goods" broke the ratings record for two consecutive years, which not only opened up a creative path for the IP of "Bear Infested" outside the drama series, but also greatly encouraged its confidence in entering the film market.
On January 17, 2014, "Bear Infested: Raiders of the Lost Ark" debuted in theaters.
Before this point in time, "Pleasant Goat and Big Big Wolf", which has been deeply involved in the supply of animated films for many years, has gradually cultivated the family viewing habit of "small hands holding big hands" during the Spring Festival;
After that, the big movie "Where Are You Going, Dad", which was released during the Spring Festival in the same year, won nearly 700 million box office, which greatly expanded the size of this audience group.
Taking advantage of this shareholder wind, the first battle of the "Bear Infested" IP on the big screen gained 2A good result of 4.7 billion.
The following year, "Bear Infested Snow Ridge Bear Wind" (Douban 8.) was regarded as a "masterpiece" by fans3 points) was born, the first taste of the family carnival mode, under the amusing slapstick that satisfies children's movie-watching tastes, it also wraps the story core with more plot depth and emotional strength, and successfully attracted a group of ** audiences.
Snow Ridge Bear Wind harvested 29.5 billion box office, the entire series has gained a firm foothold on the big screen.
This figure is 4-5 times that of the "Pleasant Goat and Big Big Wolf" zodiac movie "Pleasant Goat in the Year of the Goat" released in the same schedule, which withdrew from the competition of cinema films after 2015, and the situation of the two major domestic animation suppliers competing for IP on the same stage has since become a thing of the past.
In terms of schedules, the first few "bear infested" movies are only scheduled for the Spring Festival 2-3 weeks before the first day of the Lunar New Year, which can avoid the melee of many live-action productions, and can also stabilize the basic plate of young audiences during the winter vacation, until the fourth theatrical movie "Bear Infested: Fantasy Space" (5.) in 2017200 million box office) for the first time to officially enter the Spring Festival stalls.
The confidence to join the fierce competition in the Spring Festival stalls comes from the market segmentation and differentiated operation of the entire IP for different audience groups.
Also in 2017, "Bear Infested" launched a preschool education series in addition to the main animated series, integrating entertaining and educational content into the story of the childhood version of "Xiong Qiang Combination".
The creative transformation of the big movie version of animation refers to another dimension of the audience: through more in-depth adult fairy tales, it attracts young and middle-aged people with spending power**.
The aforementioned "Bear Infested: Metamorphosis" (2018, 600 million box office) is a successful experiment.
The film revolves around Qiang's father and bald head, which is essentially a more formulaic and novel story of Chinese-style father-son conflict and reconciliation. However, transplanting it to the worldview of "bear infested" has grown a touching family and warm power in the soil of innocence and humor.
Coupled with the increasingly loud and louder after 2015"The rise of Guoman"Led by the slogan,"Bear infested"Seize the opportunity again,Not only to tap the depth of the story theme,To expand the breadth of imagination。
In recent years, the more out-of-the-circle "bear infested" movies no longer stop at telling children's stories, but making dreams.
Xiong Qiang Combination" walked out of the small world of Dog Bear Ridge, "Wild Continent" (2021, 5900 million) depicts the real and fantastic in the virtual game world, Return to Earth (2022, 9800 million) staged interstellar wars and mecha wars to defend the Earth, and "Bear Core with Me" (2023) ** whether artificial intelligence can also generate emotions.
From detail rendering to scene construction to camera movement, the increasingly sophisticated visual effects technology has lifted the dream at the story level, and it is also closely related to the hot science fiction topics and artificial intelligence topics in recent years.
The parallel time and space and multiverse settings in "Bear Infested: Reversing Time and Space", which will be released on the first day of the Lunar New Year, will continue to play with sci-fi brains and high concepts.
In the 2024 Spring Festival file where realistic themes are gathered, "Bear Infested: Reversing Time and Space", as an animated special effects blockbuster suitable for all ages, may once again be able to step out of the beautiful long-term line and become a dark horse in the schedule.