Recently, I heard about a private case in a cross-border circle, where the owner of a team offended someone who shouldn't be offended, resulting in targeted retaliation against the store.
Sort it out today and send it out, everyone can learn from it!
The old products with sales in this team's store and the newly developed new test products were simultaneously surrounded and suppressed, and the new products in the home category were put on the shelvesReceived 3 one-star negative reviews every week。The opponent has a bunch of buyer accounts, and one-star bad reviews are constant.
Bad reviews are very targeted, sentence poked at the buyer's sore spot. Selling lights means that the lights are dazzling, and selling furniture means that the objects are not complete and cannot be used, and I really can't find an excuse to say that the cost performance is too low.
Accumulated up to now, the listing has been hung upMore than a dozen one-star negative reviewsFinish. As soon as the goods are put on the shelves, they can't be sold and become dead inventory.
This boss actually knows who did it, and it is likely that it is the former operations supervisor who broke up unhappily when he left.
This operation supervisor is a very old operation, and he understands the black and white gameplay of Amazon's operation, and the boss himself regrets it when it becomes like this, but it is too late.
Today, I took this example out to advise all bosses that cross-border e-commerce is a new track.
Unlike doing BTOB, BToB only needs to do a good job of products and services, and as long as employees leave without taking away your customers, it basically doesn't matter.
But in BTOC, all product links are public, not to mention that you have a conflict with employees and are spoofed, and some service providers are forced to be anxious, and people have a way to spoof yours.
It's easy to give a bad review, if you have a safety accident abroad and take you to court, if you don't handle it well, you may not be able to set foot on the country's soil in the future!
That's what I've been saying all alongThe boss must know how to operate himselfThe reason, if you don't understand, you didn't discuss it, and you don't know how you were trapped!
Especially some bosses who made a lot of money by eating the dividends of the times in the early years, when they changed careers to do cross-border e-commerce, they still maintained a high-minded attitude, offended people everywhere, and finally suffered revenge.
But I don't know how to play cross-border e-commerce, and I don't know how to solve it, so I can only be pitted!
In the Amazon industry, it's too simple for others to mess with you, and you can't cry if you want to cry when you are messed up! Ladies and gentlemen!
For more cross-border dry goods content, welcome to pay attention to Brother Ye, and lead everyone to make more money with fewer detours
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