There has been a new change on the Amazon page, and the store page shows the country where the store is located.
Brother Ye made a comparative study and found thatThe national information is unified with the location of the company that opened the storeto distinguish between Chinese sellers and U.S.-based sellers.
As shown in the figure below, Acro Innovations is located in Seattle, Washington, so the country shown is in the United States;
For companies that have opened in China, their stores are shown in China;
If it is a company opened by Chinese and the address is in the United States, it will also be shown as the United States, such as the store opened by Shenzhen Energy Storage Jackery with a local company in the United States.
Once you understand the changes, the next question is:Why is this happening?
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It can be seen from the situation of China's e-commerce in recent years, which Pinduoduo bringsLow price shockIt has had a significant negative impact on China's economy.
*Jingdong Tmall and other e-commerce companies have rolled up**, and the head is bloody, but the low price will definitely bring about a reduction in quality. In the long run, the business environment is obvious to all.
With the development of Temu by Pinduoduo, low-priced products have swept the world. Affected by the economic downturn, global consumption has downgraded, and Europe and the United States have also begun to pursue the trend of low prices.
Compared with China, the economic crisis and inflation in Europe and the United States are endless, and the business environment is more fragile.
If low-cost platforms such as SHEIN and TEMU continue to develop globally, they will inevitably undermine the local business environment in some countries, causing local merchants to close down and more people to lose their jobs.
This will inevitably cause vigilance in the world, and Indonesia's expulsion of TK is a prime example.
Therefore, now showing the country on the store page is just the beginning, and Amazon will inevitably have corresponding restrictions on the next step.
From these changes, it can be inferred that the next cross-border e-commerce trend in 2024 will beLocalized operations
It is not feasible to only roll low prices, it must be madeLocalize the actionPut yourself in the buyer's shoes to think, select products, and operate.
We also need to think about what we can do now. As inOverseas tax payment is regularRegister a company overseasWait a minute. These are all actions that we can implement now to seize the industry opportunity!
What do you think about Amazon's change and subsequent development?
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