February is the first month of the lunar calendar, and it is also a noteworthy month for foreign trade workers. Not only do China have traditional festivals such as the wax moon, Chinese New Year's Eve, and Lantern Festival, but many other countries also have some festivals or events that we need to pay attention to in February. These festivals or exhibitions are closely related to the life and cultural customs of the local people, and if we can seize the business opportunities in them, we can better develop our business and build good relationships with our customers.
Introduction to the main foreign trade festivals in February.
1.Lunar New Year (February 2 or 23-24 of the lunar month).
Xiao Nian does not refer to a specific festival, and the festival called Xiao Nian varies according to local customs. Generally, the northern region is the 23rd day of the lunar month, and some southern areas are the 24th of the lunar month, and the 24th lunar month and the night before Chinese New Year's Eve are called small years in Jiangsu, Zhejiang and Shanghai. We can use Xiao Nian as a gimmick to carry out some ** activities to stimulate users and seize the business opportunities of this traditional festival.
2.Super Bowl (Feb. 4).
The Super Bowl is the annual football championship game in the United States and has a very strong influence in the United States. It has become an unofficial national holiday in the United States. We can note that in the weeks leading up to the Super Bowl, merchandise related to the participating players was particularly popular; On the day of the game, party decorations and supplies will also become a necessity. It's all a business opportunity for us.
3.National Day (4 February in Sri Lanka and 6 February in New Zealand).
These two countries have an important national day in February, if we have these two countries in our customers, you can send an email greeting on this day to express holiday congratulations, which is very helpful to maintain customer relations.
4.Valentine's Day (14 February).
Valentine's Day has become a global holiday, and when we do Valentine's Day-related marketing, we should not limit ourselves to couples, but also pay attention to singles, family members and pet owners. Traditional flowers, chocolates, clothing and jewelry are still selling well, but there is also a need to pay attention to the demand for some special small gifts.
5.NBA All-Star Game (Feb. 18).
This day is the NBA's annual All-Star Team Matchup. If the other party likes basketball, you may wish to talk about NBA topics, which can enhance familiarity with customers and facilitate later cooperation.
6.Singapore Airshow (20-25 February).
The Singapore Airshow is Asia's largest aerospace industry exhibition, and it is important for us to understand the development trends of the industry by having on-site access to the world's most cutting-edge aviation technology information and potential partners such as aircraft manufacturers.
7.Building Materials Exhibition (February 27, Las Vegas, USA).
This is the largest building materials exhibition in the United States, covering all kinds of building materials such as doors and windows, flooring, plumbing, kitchen and bathroom, which is not only a window to understand the North American market, but also an important platform to enter the market, we must seize the business opportunities brought by this exhibition.
It can be seen that there are some important festivals or industry events at home and abroad in February. As foreign trade practitioners, we must maintain keen judgment and action on these festivals and industry opportunities, ipaddress collects customer feedback and demand information, and takes the initiative to seize the opportunity this month, carry out business expansion, and occupy the market.