Ever: What kind of fairy down jacket is this? Nowadays: who will buy this down jacket?Some old domestic down jacket brands, relying on the memory of TV commercials of the older generation, are familiar with them, but they have a good hand of cards but have been beaten poorly, and even old fans have lost confidence in them.
In this issue, let's take stock of 4"Once blown to the sky, now it has become a laughing stock".'s down jacket brand, the poor sales are all supported by the followers of the ** back then
01.Hengyuanxiang
Hengyuanxiang, sheep sheep sheep". I believe that many people have heard this ** advertising slogan when they were children, and it was really a household name in the 80s, and it has a fight with the current Internet celebrity brand.
In addition to the popularity of woolen sweaters, Hengyuanxiang's down jackets are also popular among middle-aged and elderly people, because it is an old domestic brand, with a good reputation and high cost performance, you can directly close your eyes and enter.
But now, when talking about Hengyuanxiang again, many people don't know this brand at all, not only because it sells OEM, but also because of the plummeting popularity and reputation.
02.Glaciers
It has been selected as one of the "top ten best-selling brands" of down jackets in China because of its "quality is too good", and has been exported to Europe, the United States and other places in large quantities, with a great reputation and going abroad.
The surface, lining and accessories of the down jacket are all famous and high-quality products at home and abroad, with exquisite workmanship, comfortable and warm wearing, waterproof and anti-static, and can always remain fluffy after washing and drying.
However, such an excellent glacier down jacket has now disappeared and no one cares, and the younger generation does not even know that there is such a brand, only Bosideng, Duck Duck, North Face and Big Goose.
Twenty years ago, crossing a glacier was a face-saving affair. "Nowadays, no passers-by will take a second look at the glacier.
03.Hot air
As a domestic fast fashion brand, although it is not as popular as Uniqlo, Zara, and HM, it was once loved by young people, because the cost performance directly killed the international fast fashion brand.
The down jacket is a single piece of four or five hundred, and the style design is also very fashionable and avant-garde, bread clothes, pie overcomes, and workwear down jackets are all available, which not only lose grace, but also have temperature.
However, hot air has gradually been neglected by young people, just like the former Metersbonwe, although it is cost-effective, the style is also fashionable, and the offline stores are also open normally, but there are really not many people who buy it, and almost no one around them wears hot air down jackets.
The current situation has a lot to do with brand marketing, no matter how good the product is, if you don't invest in advertising or invite celebrity endorsements, it's still in vain!
04.Fly in the snow
Compared with the previous 3 brands, the current market of Snow Flying is not so collapsed, at least with the title of "Bosideng's brand", it can still attract some fans.
However, in the past, Fei in the Snow was a well-known old domestic brand, and their down jackets were popular among middle-aged and elderly people, but now after transforming into young products, their popularity is not so high.
A down jacket of a few hundred yuan is actually not expensive in terms of the rank of flying in the snow, and Bosideng's ** are all benchmarked against international brands. And for this kind of old domestic products that are gradually falling off the altar, if you want to shine again, you still need to work hard
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