With the continuous development of science and technology, promotional films are used in various industries, but most of them are commercial promotional films, but what promotional films mainly refer to?
1.In general commercial advertising, it refers to the type of advertising in which a commodity operator or service provider directly or indirectly introduces the goods it sells or the services it can provide through certain media and forms of publicity at the expense of a commercial advertisement.
2.Generally, the purpose of this type of advertising is to promote the product or promote the superiority of its service, so as to attract customers to buy its product or accept its service.
3.In the process of producing commercial advertisements, it is generally a general principle that the nature of commercial advertisements is that they are invitations to make offers.
4.Generally, the provisions on the nature of commercial advertisements in the Contract Law are not a mandatory norm, they are arbitrary, and the parties can generally change their legal nature through special agreements.
A commercial advertising video is a form of commercial advertising, which is mainly used to publicize and promote a business, product, or service. This kind of promotional video is usually released through the medium of TV, the web, outdoor billboards, etc., to attract the attention of potential customers and increase brand awareness.
The purpose of a commercial video is to showcase the company's image, product features and benefits, as well as to attract potential customers to make a purchase or consultation. They are usually presented with beautiful pictures, dynamic ** and infectious narration, thus creating a strong visual impact and emotional resonance, so that the audience has a good impression of the company or product and has a desire to buy.
In the production process of commercial advertising videos, certain legal norms and moral standards need to be followed. First of all, commercial advertising videos must be truthful, legal and fair, and must not contain false information or misleading content. Second, commercial advertising videos must respect the rights and dignity of consumers, and must not infringe on their privacy and personal dignity. In addition, commercial advertising videos must also comply with relevant advertising laws, regulations and industry norms to ensure their legality and compliance.
Overall, commercial advertising videos are an important marketing tool that can help companies increase brand awareness and sales performance. When making commercial advertising videos, it is necessary to pay attention to creativity, production quality and social responsibility to create excellent works with impact and appeal.