[Cultural Analysis].
Author: Li Sihui (Distinguished Researcher, News Commentary Research Center, Huazhong University of Science and Technology).
Huanshui Anyang is worthy of its name, and it was the imperial capital three thousand years ago. The State Administration of Cultural Heritage recently held a press conference to introduce that the new Yinxu Museum will be open to the public on February 26, exhibiting nearly 4,000 sets of cultural relics such as bronzes, pottery, jade, oracle bones, etc., with a huge number of cultural relics on display and various types, of which more than three-quarters of the precious cultural relics are debuted. At the same time, the museum's exhibition focuses on diversified integration, highlighting the interest of the story, and enhancing the immersive experience.
As experts say, Yinxu inherits the trend of gathering civilizations from all directions and starts the pattern of continuous, pluralistic and integrated civilization, which is a very important link in the process of Chinese civilization. The opening of the new Yinxu Museum is related to the incomparable status of Yinxu, the long history of Chinese civilization, and the root of cultural self-confidence, which is of great significance from the historical and cultural levels. At the same time, it should also be noted that the reason why a museum is a "museum" is that it has a public and open nature, and it should have such and such associations, interactions and even resonance with thousands of ordinary people.
A museum in the modern sense is not a closed-door meeting of professionals, not a private collection of a few enthusiasts, but a public service institution set up for the people. Therefore, under the grand narrative of collections, exhibitions, cultural relics and their historical relevance, we should also pay special attention to individual feelings, take the initiative to meet the needs of the public, and strive to achieve sincere communication with the audience.
**The general secretary replied to the old experts of the National Museum of China, emphasizing: "Museums are important places for the protection and inheritance of human civilization, and cultural and museum workers have a glorious mission and a great responsibility. It is hoped that comrades will adhere to the correct political direction, strengthen cultural self-confidence, deepen academic research, innovate exhibitions and displays, promote the activation and utilization of cultural relics, promote exchanges and mutual learning among civilizations, protect, inherit and display the outstanding achievements of Chinese civilization, and continue to make new contributions to the development of cultural and museum undertakings and the construction of a socialist cultural power. In recent years, the party and the state have attached unprecedented importance to the excellent traditional Chinese culture and the historical relics with museums as the carrier, and museums have also ushered in a new situation of "a hundred flowers blooming and competing for beauty". They are all museums, and the recognition and active participation of different museums are not the same. Some museums are hard to find, and you need to grab tickets in advance on holidays; Some museums are crowded with people, and even in high season, they are depressed and deserted. The reason for this cold and hot is whether the audience's sense of identity is strong. If you only care about "talking to yourself" and don't take into account the feelings of most of the audience, how can you see the lively and extraordinary cultural and museum scene?
Why is the Palace Museum so popular? Not only because it is the "home of the old emperors", but also because it pays great attention to proximity to the public. abandoned Gao Lengfan, played "scissorhands" Yongzheng, sold the cat artifact, launched the popular lipstick tape, and started the palace diet ......With the same frequency of the times and young people, such a Forbidden City is of course more popular, and such a display of cultural relics in the Forbidden City is of course more dynamic, which is probably what a good public museum should look like.
Although the new Yinxu Museum has not yet been officially opened, it has obviously begun to highlight the public nature and pay attention to the closeness in terms of its concept and curatorial ideas. **According to the report, in order to make the cultural relics "live", the museum pays attention to diversified integration, highlights the interest of the story, enhances the immersive experience, and takes young people as the main object, and develops high-standard research courses such as "Mengbao Seeking Business" and "Seeing Yin Shang" ......It is believed that these people-friendly efforts will receive a positive response from the public. is obviously very "tall", but he is willing to have a long talk with you and me; Obviously quite serious and upright, but always willing to show the public gentle and close - the positive response of the public is a sincere echo of this sincere feedback.
Facts have proven time and again that only when public museums are "alive" can they become "popular" and get rid of the dilemma of high and low. The thicker the museum and its collections, the more they must be accumulated; The deeper it is, the more you have to lift it lightly. Otherwise, the equal dialogue that comes, the exchange and interaction that comes, and the cultural resonance that comes? In this sense, our museums of all kinds should pay more attention to the individual feelings under the grand narrative, try their best to avoid being rigid and conservative, and enter the public life with a more relaxed, bright, and approachable appearance.
Bright**" 2024-02-26 02 edition).