Tmall Global is a cross-border e-commerce platform owned by Alibaba Group, which was officially launched on February 19, 2014, and mainly provides overseas high-quality goods and services to Chinese consumers. Tmall Global's purpose is to "make the world no good goods that are difficult to buy", and its core advantages include the following:
Brand direct supply: Tmall Global only accepts official or authorized stores of overseas brands to ensure the quality and quality of goods.
Overseas direct mail: Tmall Global adopts two modes: bonded warehouse and direct mail, so that consumers can enjoy the convenience and affordability of overseas direct mail.
Global Shopping Festival: Tmall Global participates in global shopping festivals such as Double 11 and Double 12 every year, launching various preferential activities and new product launches to attract consumers' desire to buy.
Consumer protection: Tmall Global provides consumers with 7 days of no reason to return and exchange, fake and one compensation.
10. Overseas direct mail tax and other services to protect the rights and interests of consumers.
The development history of Tmall Global is as follows:
In February 2014, Tmall Global was officially launched, and the first batch of brands to enter the market included Costco in the United States, Supor in Japan, and Amorepacific in South Korea.
In November 2015, Tmall Global reached a strategic cooperation with Yoox Net-A-Porter Group, the world's largest luxury e-commerce company, to introduce its two luxury platforms, NET-A-PORTER and MR Porter, to Tmall Global.
In November 2016, Tmall Global reached a strategic cooperation with ASOS, the world's largest fashion e-commerce company, to introduce more than 850 international fashion brands under ASOS to Tmall Global.
In November 2017, Tmall Global entered into a strategic partnership with Sephora, the world's largest beauty e-commerce company, to bring more than 200 international beauty brands under Sephora to Tmall Global.
In November 2018, Tmall Global reached a strategic cooperation with JD Sports, the world's largest sports e-commerce company, to introduce more than 300 international sports brands under JD Sports to Tmall Global.
In November 2019, Tmall Global reached a strategic cooperation with Blue Nile, the world's largest jewelry e-commerce company, to introduce more than 1,000 diamond jewelry under Blue Nile to Tmall Global.
In November 2020, Tmall Global reached a strategic cooperation with Wayfair, the world's largest home furnishing e-commerce company, to introduce more than 10,000 household products under Wayfair to Tmall Global.
In November 2021, Tmall Global reached a strategic cooperation with The Children's Place, the world's largest baby and child e-commerce company, to introduce more than 5,000 baby and children's clothing under The Children's Place to Tmall Global.
In November 2022, Tmall Global reached a strategic cooperation with PETCO, the world's largest pet e-commerce company, to introduce more than 3,000 pet products under PETCO to Tmall Global.
In November 2023, Tmall Global reached a strategic cooperation with Carvana, the world's largest automotive e-commerce company, to introduce more than 10,000 used cars under Carvana to Tmall Global.
The future outlook for Tmall Global is as follows:
Tmall Global will continue to expand the number and variety of overseas brands to meet the diversified needs of Chinese consumers.
Tmall Global will continue to optimize the logistics and customs clearance of overseas direct mail to improve the efficiency and experience of cross-border e-commerce.
Tmall Global will continue to hold the Global Shopping Festival to create a feast and vane for cross-border e-commerce.
Tmall Global will continue to strengthen consumer protection and build trust and reputation for cross-border e-commerce.
In conclusion, Tmall Global is China's leading cross-border e-commerce platform, providing a window for Chinese consumers to purchase high-quality goods and services from overseas, as well as a channel for overseas brands to enter the Chinese market. The development of Tmall Global not only promotes economic and cultural exchanges between China and the world, but also demonstrates the openness and innovation of Chinese consumers. The future of Tmall Global will be brighter and broader, which is worthy of our expectation and attention.