Third Young Master Wen.
Xiaomi cars have entered the house. Lei Jun once said that there are two major reasons for the possible success of Xiaomi cars - technology and ecology. Once a one-size-fits-all formula for PCs and smartphones, we have reasonable skepticism that it can be applied to smart electric vehicles, at least for now, to explain the logic of the success of smart cockpits.
"Technology" is how to make a first-class car machine, and "ecology" is responsible for extending the user's experience boundary beyond the bicycle. At present, the first echelon pattern of the intelligent cockpit has not yet been settled, and the playing style has its own merits, including new forces such as Wei Xiaoli Huami, as well as old forces such as Geely and BYD. Today, let's talk about the three models of contemporary automotive technology manufacturers.
1.Let mobile phone talents become first-class confidence
Last year, shortly after NIO launched NIO Phone, Song Ziwei, the beauty product manager of vivo, jumped to Li Auto, causing investors and users to suspect that Li Auto would make mobile phones. The factory director responded in a special article that there is no plan to make mobile phones, but "first-class talents in the mobile phone industry are an important ability support for Li Auto".
Weibo user: Li Xiang.
What exactly do these guys do in the automotive software department? At the end of the day, it's about better meeting the needs of the end user. So what kind of car machine does the user want?
Aside from the dazzling superficiality, the core functions of the car machine are only two points - the first is to be able to control the car easily and quickly, and the second is to support a range of applications to meet daily needs.
Looking at the core demands of users, the world is rich and colorful, and the final demands are also thousands of people, but to sum up, there are roughly four points - how fast and good to save.
The application is "more", don't be afraid that users will be greedy and chew too much, I can not do without, you can't do without, users should master the choice and initiative of using and not using.
The speed is "fast", and the system must be smooth enough to minimize waiting. For example, Xiaomi also deliberately uses "fast" as a selling point, with faster startup speed, smoother system experience, and support for extremely fast intelligent OTA.
Xiaomi car.
The experience is "good", the interface design should be pleasing to the eye, the voice assistant should be intimate and touching, the animation effect should be truly attentive, and more importantly, it should be intelligent rather than mentally retarded.
Provincial "effortless, easy to get started, low learning cost, core high-frequency functions can be directly reached with one click, focusing on a quiet beautiful man who "comes when you call, lingers and goes".
To meet the demands of more and faster, it is inseparable from a smooth car machine system that is compatible with the Android ecosystem; To meet the demands of good and provincial, it is inseparable from aesthetics, intuitive menus, and simplified interface design. Who can do these four things? The HR department took a look, and the talents were all in the mobile phone circle.
Used generations of Qualcomm and MediaTek processors, brushed through one version after another version of the Android system, encountered one compatibility problem after another, dealt with too many problems such as system crashes, application flashbacks, etc., and high-end talents from the mobile phone industry are the best choice for the development of car machine systems.
Mobile phone talents are the number one heroes behind the first-class car machine, and those who have mastered the talents in the mobile phone industry have the confidence to become a "science and technology manufacturer". One of the most convincing cases is the great luck in the camp of the "old forces".
Compared with Wei Xiaoli Huami, which can make the car machine an important selling point at the beginning, the car machine experience of Geely's models before is not good, and ZEEKR even spent 300 million yuan to upgrade the new car equipped with 8155 for free for the early owners of ZEEKR 001, but the "renewed" ZEEKR 001 also failed to be among the first camp of the car machine.
The real turnaround was the Lynk & Co 08, Meizu's Flyme Auto car machine system was officially launched, and the first echelon of the car machine has been Geely since then. Although the sales of Meizu mobile phones have been tepid, the team's design ability and aesthetics have always been the best, which has played a huge role in the upgrading of the intelligent cockpit experience.
It was at the press conference of Lynk & Co 08 that Shen Ziyu, chairman and CEO of Meizu Group, expressed a point of view: "Automakers without mobile phone software empowerment will gradually fall behind." Judging from the Meizu car machine experience and the sales performance of Lynk & Co 08 (monthly sales exceeded 10,000 in December last year), this is by no means a trick. Geely, which has tasted the sweetness, has taken advantage of the trend to bring Meizu car machines to more models, such as the recently launched Galaxy E8.
Meizu.
2.High-performance chips, on par with mobile phone processors
At present, almost all of the mainstream cockpit chips in the industry are Qualcomm.
However, as the two giants in the field of electric vehicles, Tesla and BYD are unique in the choice of car chips. When friends are still struggling with whether the car specification level or the non-vehicle specification level, Tesla has brought the PC processor to the car, and BYD's (formerly) use of the mobile phone processor has become an open secret in the industry.
Of course, the cockpit processor jointly customized by BYD and Qualcomm is probably at the vehicle specification level, and at the press conference of Denza N7 last year, it was introduced that the cockpit chip carried by N7 is a chip that is jointly customized with chip giants such as Qualcomm and MediaTek and redefines the standard of vehicles.
DENZA Automotive.
Due to the basic principle that the cost of chips needs to be amortized by extremely large-scale shipments, according to the author's estimates, the Qualcomm version of the custom processor is most likely to be specially processed on the packaging of the mobile phone processor, so that it can meet the requirements of the vehicle specification level, but in the core, it is fully on par with the mobile phone processor, and only in this way can it be fully compatible with the Android ecosystem.
DENZA Automotive.
From the perspective of ecological compatibility, choosing a mobile phone processor is a good move. In the past few years, due to the order of magnitude gap in shipments, automotive-grade vehicle machine chips are generally two or three generations behind mobile phone processors.
Although at present, with the increasingly fierce competition in the smart electric vehicle market and the increasing attention of chip manufacturers to this track, the flagship-level cockpit processor 8295 is benchmarked against Snapdragon 8gen1, which is only two generations behind the flagship-level mobile phone processor Snapdragon 8gen3 in terms of performance; However, that's just "performance" similarity.
At the end of the day, 8295 is not 8gen1. Otherwise,Xiaomi will not have to adapt to the tablet application to get on the car,That's right,Although "seamless getting on the car",But it has to be adapted,That's how it violates。
In fact, the processor and the operating system are strongly bound, with Intel and Windows in the PC era and Qualcomm and Android in the smartphone era. The Qualcomm Snapdragon 8 series for mobile phones can theoretically run Windows, but if it really wants to run well, it has to be the 8CX series for PCs. As far as the Android application ecology is concerned, with the help of the Gaoan Alliance, the cooperation between Qualcomm mobile phone processor and Android system is the best, and its tacit understanding is higher than that of 820A, 8155 and 8295 These car machine chips, so BYD, which has Qualcomm's "custom cockpit chip", has the confidence to announce that it has achieved complete ecological compatibility.
From this point of view, BYD may know more about ecological car manufacturing than Xiaomi.
3.The whole ecology of people, cars and homes
Compared with competitors other than Huawei, Xiaomi can extend the boundaries of connected devices to mobile phones, evolving from the interconnection of drivers to the interconnection of people, vehicles and homes.
In Xiaomi's "people, cars, and home ecology", "people" refers to personal devices, such as mobile phones, watches, headphones, tablets, notebooks, Xiaomi has been working on personal devices for many years, and has established a very rich product category, and the shipments are currently among the top three in the world. "Home" refers to all kinds of IoT devices, and in the field of consumer-level IoT, Xiaomi is a well-deserved No. in the world1, that's right, it can be compared with Huawei, or even stronger than Huawei!
Millet.
With the help of the distributed operating system Surging OS, these products can form a true multi-device interconnection with Xiaomi cars. If only the mobile phone and the car machine are interconnected, the imagination space is limited, with more devices, the capabilities of multiple devices are arranged and combined, which will unlock more application scenarios and bring users an unexpected experience.
Write at the end
Technology giants and ecological car manufacturing are not the exclusive patents of Xiaomi Auto.
Wei Xiaoli, who pays attention to mobile phone talents, acquires the mobile phone business and the team, and Geely can enter the first echelon of the car machine, and it is worth mentioning that Huawei, recently, the Hongmeng ecology set sail, and what the future Hongmeng car opportunity will become, there is also a lot of room for imagination.
The most underrated is BYD. Here's an interesting question, why don't other car companies dare to use a better mobile phone processor that is compatible with Android and Android applications? The reason is not just that it does not have such a strong brand appeal as BYD. BYD has been engaged in the mobile phone OEM business for many years, and has a better hardware foundation, which may be able to be a vehicle-grade cockpit domain controller, which can be dustproof, waterproof and shock-absorbing at a higher level to meet the requirements of vehicle regulations.
How many secrets are hidden in the deep sea of technology?