According to CCTV financial data, as of June 2023, the scale of online shopping users in China has reached 88.4 billion, and the number of live e-commerce users reached 52.6 billion, the penetration rate continues to increase. In order to achieve mutual benefit and win-win results with brand merchants, Douyin e-commerce has launched a festival alliance plan, which doubles the effect of brand ** on the one hand, and attracts traffic to products in the brand station on the other hand. In less than three years since the Jiemeng plan, 1000+ merchants have obtained 3.5 billion+ traffic through the program and achieved business growth.
The New Year's Festival Festival plan has been upgraded again
Feed back 400 million Douyin traffic
In order to better help brands, the 2024 Douyin New Year's Festival will usher in a new upgrade to help brand merchants seize the marketing node and obtain a strong-minded, accurate, large-scale, and efficient traffic opportunity.
Compared with the daily cooperation threshold of 5 million publications, during the New Year's FestivalThe threshold for the publication of single-brand cooperative resources has been lowered to 3 million。This time, the national resource cooperation will be opened, and the average exchange ratio of high-quality resources such as transportation hubs and outdoor large screens will be increased by 25% and 50%, and at the same time, new gift box cooperation will be added, and the direct chain jump of Weibo will be opened, and outdoor resources will be distributed for high-quality brands. Throughout the event, there will be a total of150Brands(Tom Ford, Ferrero, etc.).Participate in the festival alliance program and redeem it3.3 billion knotsand outdoor high-quality advertising, while landing **23.2 billion outside the station, it is the transaction scene (store, live broadcast room, etc.) of the brandProvide Douyin traffic of more than 400 million!
Innovative gameplay
Help the brand's business to grow
Highlight 1: Jiemeng is open to cities across the country, and resources outside Douyin can be cooperated
During the Chinese New Year Festival, brand advertising covers cities across the country, including outdoor hard and wide resources such as ladder media, high-speed rail, airports, buses, business districts, and cinemas, spanning international commercial blocks and covering the sinking rural market. Online digital media (such as the Meitu App, Weibo, Toutiao, podcasts, etc.) can replace the traffic on Douyin** and help brands grow their global business!
Highlight 2: Brand Weibo resources can be jumped to Douyin with one click**
During the New Year's Festival, the festival alliance plan won the "Weibo-Douyin" direct jump for the brand, and the brand's Weibo resources participated in the festival alliance plan, which can realize the direct jump of Weibo advertising to Douyin**, realize the accurate conversion of traffic, and explode sales.
For example, Li Ning, a well-known sports brand, participated in the festival alliance plan during the New Year Festival and created a hot topic with star Hua Chenyu, with 6.76 million + blog views and *990,000 +. Participate in the festival to obtain the right to skip directly on Weibo, realize the direct jump rate of Weibo link to Li Ning Douyin**official*** increase by 50%, and turn the topic heat into business increment!
Highlight 3: The first product gift box cooperation was launched, and all merchants can participate
Jiemeng plans to launch a special gift box during the New Year's Festival, and brand product packaging, gift box packaging, cans, etc. can be cooperated. Merchants who integrate Douyin e-commerce vision into their products or packaging can get the resources given by the platform.
During the New Year's Festival, a total of 13 brands and the festival alliance jointly distributed 1.03 million gift boxes, which were redeemed1.1 millionThousands of rivers return to red envelopes. Among them, three squirrels, the leading brands of nuts and leisure snacks, integrate the gift needs of users during the New Year's Festival, and the gift box products are combined with the visual transparency of the festival alliance to achieve the purpose of strong ** and high sales. At the same time, the sales proportion of Douyin** will be increased, and users will be guided to make transactions and single linksgmv70w+。Jiemeng plans to jointly hold offline blessing activities with high-speed rail stations in various cities, and promote the brand of gift box cooperation for free.
In Q1, 24 years, the daily festival alliance investment promotion has increased support for "high-price" merchants
Merchants provide free coupons for goods (more than 30,000), and place advertisements outside the site (more than 3 million publications) to guide consumers to enter **shopping! Jiemeng will feed an additional 15% of Douyin traffic (up to 1.15 million for a single brand) and some off-site advertising resources, and assist in the configuration of on-site undertaking.
The Q1 Festival Alliance plan continues to attract investment, and various high-quality resources are waiting for the brand to redeem, so hurry up and participate!