Beijing News (Reporter Yu Guigui) On February 20, Yonghui Supermarket released the consumption data of the Spring Festival in the Year of the Dragon in 2024. According to the data, during the Spring Festival in 2024 (February 8 to February 17), domestic pure milk, bulk leisure, cherries, puffed foods and stone fruit products have become the top five best-selling products. In addition, Yonghui Supermarket's own brand sales exceeded 100 million yuan again during the Spring Festival.
Among the top five best-selling products, cherries and sugar oranges once again sit firmly in the "sales crown" of the Spring Festival by virtue of their festive attributes, and compared with the same period of the lunar calendar in 2023, the same-store sales of cherries have increased by nearly 20%. Relying on Yonghui's direct procurement model, the fresh freshwater melon fish delivered to the table has also become the "new favorite" of the Spring Festival in 2024, and is deeply loved by consumers in Beijing.
Compared with previous years, the frequency of cross-provincial movement of people during the Spring Festival of the Year of the Dragon has increased, and the large number of returnees has increased the demand for visiting relatives and friends, which has also driven the growth of consumer goods during the Spring Festival. Among them, Yonghui Supermarket's beverage category during the Spring Festival increased by nearly 15% compared with the same store in the same period of the lunar calendar in 2023; Some traditional beverages, such as cola and herbal tea, ushered in a sales growth of more than 250% during the Spring Festival consumption boom; Under the trend of health, pure fruit juice has become the most popular beverage category, with sales increasing by nearly 60%.
Fruits are also a popular category during the Spring Festival. According to data from Yonghui Supermarket, Yonghui's own brand Yonghui Farm's Dandong strawberry, jade melon, Philippine pineapple, Gannan navel orange and other fruits attracted the attention of consumers during the Spring Festival. Among them, the sales growth rate of Yonghui Farm Jade Melon exceeded 200%, the growth rate of Golden Diamond Melon increased by nearly 200%, and the growth rate of Dandong Strawberry increased by nearly 150%. In addition, during the Spring Festival, the sales of Yonghui Supermarket's own brand exceeded 100 million yuan.
Edited by Wang Lin.
Proofreading by Liu Baoqing.