This year's Spring Festival stalls are simply a big reversal! Jia Ling won the championship in one fell swoop with "Hot and Hot", which is really eye-catching. At the beginning, everyone thought that Shen Teng's "Flying Life 2" or Zhang Yimou's "Article 20" would win the crown steadily, after all, these two directors are big names in the circle, and their box office appeal has always been very strong. But who would have thought that in the end, it would be Jia Ling, a post-80s actress, who made a comedy comedy and directly left these big directors behind.
To be honest, the reason why "Hot and Hot" can become a dark horse is that in addition to Jia Ling's own efforts, I really have to thank the audience for their word-of-mouth recommendation. Although this movie does not have any big-name stars to join, and there are no gorgeous special effects, it has won the love of the audience with its down-to-earth plot and jokes close to life. Moreover, Jia Ling's performance in the movie is also quite good, not only acting skills, but also showing the strength and charm of women, which is really impressive.
In contrast, the works of Shen Teng and Zhang Yimou seem a little inadequate. Although "Flying Life 2" still maintains the usual funny style, it seems to lack novelty, and the audience looks a little aesthetically tired. As for Zhang Yimou's "Article 20", although it tried to mix comedy and tragedy elements, the final effect did not seem to be ideal, and the audience's response was mediocre. Ning Hao's "Mr. Red Carpet" ended even more dismally, and the box office was miserable, which is really embarrassing.
Judging from the results of this Spring Festival, the Chinese film market is no longer the era when only big directors can support the sky. The tastes of the audience are becoming more and more diverse, and they pay more attention to the content and quality of the film, not just the fame of the director. Jia Ling's victory is undoubtedly a signal to all filmmakers: as long as they dare to innovate and break through, it is possible to win the hearts of the audience. The rise of female filmmakers also indicates that the Chinese film market will usher in a new era of greater diversity and inclusiveness.
Speaking of "Hot and Hot", this movie really broke the stereotype of many people. In the past, everyone thought that the movies made by female directors were either too literary or too niche, and they were not suitable for a popular schedule like the Spring Festival. But Jia Ling completely subverted this concept this time, she not only proved with her own strength that female directors can also make comedies that the audience can't put down, but also showed the unique charm and strong will of post-80s women.
The reason why this movie can achieve such a big success, in addition to Jia Ling's own efforts, is also inseparable from her deep understanding of the character and delicate observation of life. In "Hot and Hot", Jia Ling not only challenged herself and presented the inspirational story of a fat girl turned into a boxer to the audience, but also added many elements close to life in the movie, allowing the audience to feel the warmth and strength of life in laughter.
It can be said that Jia Ling's success is not only a personal success, but also an encouragement to the entire film industry. She used her strength to tell everyone that as long as you dare to challenge and innovate, you will be able to succeed. At the same time, she has set an example for more female directors, proving that women can also shine in the film industry.
Speaking of which, the changes in the Spring Festival stalls this time can be regarded as a vivid lesson for those of us who love to watch movies. It turns out that although the name of a great director is loud, it is not ironclad that can guarantee the box office. The audience's tastes are becoming more and more discerning, and they value the content and quality of the film more than the director's fame. Jia Ling's success this time is the best proof. A post-80s actress does not have the aura of a great director, but she can win the love of the audience with a comedy film close to life and full of positive energy, this is the real strength!
And why did those blockbusters that were originally expected to fall out of favor? In fact, the reason is not difficult to find. For example, "Flying Life 2", although it continues the funny style of the first part, it seems to lack novelty and makes people feel a bit cliché. As for "Article 20", although it tries to integrate profound social meaning into the comedy, it seems a bit heavy, and it may not be in line with the public's movie-watching mentality during the festival. As for "Mr. Red Carpet", although it excavated the story behind the entertainment industry, perhaps because it was too cold, it did not touch the audience's laughter and tears.
In general, the box office battle of this Spring Festival stall is undoubtedly a victory for the audience's choice. It tells all filmmakers that times are changing, and so are the tastes of audiences, and only by keeping up with the pace of the times can they remain invincible in this highly competitive market. And for our audience, it can be regarded as a kind of luck to be able to see more high-quality movie works!