As everyone walks out of the "Spring Festival stalls" one after another, on the opening day of the Year of the Dragon, Didi reviews the "busiest" Spring Festival in the past five years.
Driven by visiting relatives and friends and the festive atmosphere, there were two mid-festival car peaks on February 10 (January 14 of the first month of the first month). During the Spring Festival, the average daily order volume of Didi taxi was 32% year-on-year and 65% year-on-year in 2019. Under the new trend of "go home first, then travel", the average daily demand for Didi across cities and places is more significant, with 48% year-on-year for the Spring Festival last year and 80% year-on-year for the Spring Festival in 2019.
Before the holiday, I was busy with Meimei and shopping, and the main focus was shopping and eating during the holidays.
More and more people think of the New Year, and the taste of the New Year begins. Compared with daily life, in the first two weeks of the Spring Festival, the demand for taxis to beauty salons was 51%, 41% to daily shopping, and nearly 30% to domestic services, pet services and other scenarios. Changchun people "grasped both beauty salons and housekeeping" before the year, and the demand for dressing up "hairy children" was relatively more concentrated in southern cities.
Pictured: Top 3 cities with popular travel scenarios before the year.
This year's Chinese New Year's Eve, Zhangjiakou, Hohhot and Urumqi are the last cities to sleep. Colorful lights and fireworks light up the night of the city and town, but also light up the expectations for the New Year, the demand for taxis on the first day of the first month of this year compared with last year**42%, of which Zhoushan, Changsha, Baotou is the earliest city to go out on the morning of the first day of the new year.
The secret back to when you were a kid is to see old friends a lot. Didi Chuxing data shows that during the Spring Festival, the post-00s and post-95s prefer to "shop and eat" in large business districts, while the post-85s and post-90s prefer to gather in restaurants or leisure and entertainment venues. The demand for taxis for the elderly is 62% year-on-year and 251% year-on-year in 2019.
There is still 5% of the demand for taxis during the Spring Festival this year for commuting, of which Dalian, Dongguan, Changchun, Qingdao and Jiaxing are the cities with the highest demand for commuting during the Spring Festival, and the demand for commuting cars mainly comes from the post-85-95 generation. I salute all the people who stick to their posts during the Spring Festival and the drivers and masters who insist on getting out of the car to ensure the travel of the majority of passengers.
Cross-city travel is popular, and "north-south exchange" and "east-west travel" have become a trend.
During the Spring Festival, the travel demand for Didi across cities and places was even more significant, with a year-on-year increase of 48% and a year-on-year increase of 80% in 2019. The top 10 popular stations are mainly distributed in Guangzhou, Beijing, Changsha, Chengdu, Shanghai, Chongqing, and Xiamen, and the characteristics of user flow from first- and second-tier cities to third-, fourth- and fifth-tier cities are obvious.
Pictured: Top 10 popular stations during the Spring Festival.
During the Spring Festival this year, Sanya, Harbin, Xiamen, Shantou and Kunming are the five cities with the highest proportion of non-local travel demand, combined with the resident cities of non-local travel users, Sanya and Harbin continued this winter's "north-south exchange" travel mode, Kunming has become the representative of "East and West Travel", and Xiamen and Shantou tourists mainly come from the surrounding southeast and eastern regions.
During the Spring Festival, some users in small and medium-sized cities prefer to ride motorcycles for the New Year, which is environmentally friendly and labor-saving and does not jam traffic. Didi Qingju data shows that during the Spring Festival holiday, the number of cycling in Chaozhou City, Nanyang City, and Suining City increased significantly, and Shantou City, Nanning City, and Nanchang City were the top 3 cities in terms of riding volume.
During the Spring Festival, the number of green and affordable Didi hitchhiking routes increased by 214% year-on-year. Shanghai, Guilin, Luoyang, Chongqing, and Guiyang all increased by more than 450% year-on-year in the number of hitchhiking orders during the Spring Festival this year. Among them, the number of hitchhiking trips in Sanya increased by more than 12 times year-on-year, and the number of completed orders in Urumqi increased by more than 10 times.
"Go home first, travel later" has become a new feature, and temple fairs, ice and snow tours, and outbound tours are sought after.
This year's Spring Festival holiday is longer than in previous years, "go home first, travel later" has become a new feature, the third to fifth day of the Lunar New Year is the peak of holiday travel, about 10% of users stay in two or more cities during the holiday. Chengdu Qingcheng Mountain Dujiangyan Scenic Area, Nanjing Confucius Temple Qinhuai Scenic Spot, Hangzhou West Lake Scenic Area, Chongqing Liberation Monument, Suzhou Garden Scenic Area, Xi'an Tang Furong Garden, Guangzhou Chimelong Tourist Resort, Chengdu Chunxi Road, Shenyang Middle Street, Harbin ** Street have become the top ten popular attractions for this year's Spring Festival.
Pictured: Top 10 popular attractions during the Spring Festival.
Visiting the temple fair is a special outing activity that is different from other holidays during the Spring Festival. The demand for taxis to the locations of the Ditan Temple Fair, Longtan Temple Fair and Shijingshan Temple Fair in Beijing is more than 10 times higher than that before the holiday, and the demand for taxis to the ancient city of Taierzhuang, where the Spring Festival Temple Fair is held, is more than 4 times higher than that before the holiday.
Popular destinations for winter ice and snow tourism, such as Harbin, Shenyang and Changchun, continue to be sought after by tourists during the Spring Festival, with demand for taxis via Didi being 61% higher than in 2023**. During the Spring Festival, driven by the radiation of ice and snow tourism fever and the return to the hometown to visit relatives and friends during the Spring Festival, the taxi orders in Yanbian, Baishan, Sanmenxia and other cities were significantly called, and the overall number was 60% higher than that of the previous month.
In Hong Kong, the demand for ride-hailing using the Didi Chuxing app increased by 169% year-on-year and 40% year-on-year, with Hong Kong International Airport, entry and exit ports, and Disneyland Resort becoming the most popular taxi-hailing areas during the Spring Festival.
Overseas, the demand for ride-hailing using the Didi Chuxing international app increased by 165% year-on-year during the Spring Festival holiday. Among them, the demand for Chinese users to use Didi Chuxing International Edition overseas during the Spring Festival holiday was 15 times higher than that of the same period last year.
Hairy children "return to their hometowns, people pet peers are more at ease, reunion meets romance, and flower delivery orders soar by 400%.
In order to bring the "hairy child" back to his hometown, many people have earlier travel schedules. In the week leading up to the Chinese New Year (February 2-8), demand for Didi's pet-driven travel services in Beijing, Hangzhou and Shanghai increased by 32% compared to the previous average**. Among them, February 3 coincided with the last weekend before the holiday, and the demand for traveling with pets also reached a recent peak, and the demand for traveling with pets in Beijing Didi special cars increased by 86% month-on-day.
In addition to the special car travel service with pets, there are also many users who choose to take a hitchhike to bring their pets home. During the Spring Festival, Didi Hitch also gave free pet liability insurance for pet-friendly trips, adding protection for users to return to their hometowns with pets.
Pictured: A Didi ride-hailing car picks up passengers during the Spring Festival.
During this year's Spring Festival, "traveling lightly" has become a popular trend. Compared with previous years, more people choose to let freight drivers "run errands" for themselves, delivering department stores, fruits and vegetables, wine, flowers, digital and other New Year's goods. According to Didi delivery data, during the Spring Festival, delivery orders increased by 381% year-on-year in 2023.
In addition to "going home" and "traveling", "romance" has also become the key word of this Spring Festival. Around the fifth day of the first lunar month (February 14), the number of orders for express delivery of flowers and cakes reached a recent peak, which was 400% of the average daily orders before the holiday. Tianjin has also become the most romantic city during the Spring Festival, and on February 14, the number of express delivery orders of flowers ranked first in the country.
"Visiting relatives + tourism" drove the Spring Festival self-driving fever, with charging demand**83% and car rental orders**632%.
With the popularity of new energy vehicles in recent years, more and more people choose to drive electric vehicles home for the New Year. In order to make the long-distance travel experience of the tram more comfortable, many car owners plan well in advance and leave a good margin. According to the data of Xiaoju charging, from the 26th to the 29th of the lunar month (February 5-8) before the Spring Festival this year, Xiaoju charging has ushered in the peak period of electric vehicle charging, and the charging demand is 67% year-on-year in 2023. Around the Spring Festival, the national charging demand of Xiaoju Charging has increased by 83% year-on-year in 2023. Guangzhou became the city with the highest charging demand around the Spring Festival, and the top three cities with the highest increase in charging demand were Shijiazhuang, Jinan and Hefei.
Driven by the "full fuel and then set off", Didi refueling also ushered in the pre-holiday refueling peak on the 29th of the lunar month (February 8). Didi refueling data shows that Beijing is the city with the highest demand for refueling in the country around the Spring Festival, while Xianyang, Harbin and Dalian are the top three cities in terms of refueling demand growth.
Pictured: Street scene in Beijing at night during the Spring Festival.
Driven by the characteristics of the Spring Festival migration, the car rental market has risen more eye-catching this year. Didi car rental data shows that around the Spring Festival holiday, Didi car rental orders increased by 632% year-on-year in 2023. This year's Spring Festival holiday is longer, and the average time for users to rent a car is also longer, reaching 47 days. During the long holiday, many people choose to "go home first, and then travel", the 28th to 29th of the lunar month (February 7-8) is the peak of renting a car to go home, and the second to the third day of the first lunar month (February 11-12) is the peak of renting a car; From the sixth to the eighth day of the first lunar month (February 15-17), it is the peak period for returning cars. The cities with the highest number of bookings were Chengdu, Guangzhou, Beijing and Xi'an, while the cities with the highest increase in bookings were Xishuangbanna, Lijiang and Dali.