Starting from 15 960,000 yuan, Dongfeng Yipai E 007 was set to open

Mondo Cars Updated on 2024-02-15

On February 14th, Dongfeng Yipai and Xiaohongshu joined forces to create a unique purple flash mob event with the theme of "Add Color to Valentine's Day" in Chuhe Han Street, Wuhan, with an ingenious limited-time "Absolutely Purple" visual street decoration, which instantly detonated the festive atmosphere of Valentine's Day and Lunar New Year, bringing different surprises and romance to young couples.

Dongfeng Yipai's first new energy ace - Zhiya electric coupe E 007 made a blockbuster appearance at the scene, and simultaneously opened the Dading campaign with an official guide price of 1596-23.460,000 yuan (23.)460,000 yuan for the optional full match**) popular actress Hanikezi strong support, personally experience the ultimate strength of E 007, and witness the opening of Dading's ten grand gifts. In addition, all users who come to the event site to place an e-007 will receive a mysterious surprise prize in addition to enjoying the top 10 limited gifts.

Yu Fei, general manager of Dongfeng Yipai Marketing Division, said that he joined hands with Xiaohongshu to hold the E 007 event on Chu River Han Street, which will allow everyone to experience the true charm of E 007 "Zhiya Electric Coupe" at close range through a closer and easier way to get along. This event is another powerful pet fan after Dongfeng Yipai joined hands with Station B to create a New Year's Eve party and a "New Year's Greeting" Chinese New Year's Eve party, and it is also a new exploration of new energy brands to deeply link young users and "play together" in the real sense.

E 007 makes a beautiful appearance to help the romantic festival "e" style

Purple has deep roots in traditional Chinese culture and is seen as a symbol of good luck and happiness in some local customs and festival celebrations. Dongfeng Yipai has laid out a dreamy purple world in Chuhe Han Street, the iconic core business district of Wuhan's top fashionable young hipsters and men, which means that the new car E 007 will bring users a happy and beautiful car life and open a new chapter in the development of the brand.

Embellishment with a purple "ocean", Chu River Han Street is full of unique trends and romantic elements, which complement and complement the temperament of E 007 "to the most beautiful and intelligent". The event site changed traffic in seconds, and the grand occasion was unprecedented, breaking the circle and becoming the focus of the whole Wuhan, leaving unforgettable memories of celebrating the New Year of the Dragon and Valentine's Day for the couples present.

As the absolute "C position" of the event site, the elegant shape of E 007 is extremely eye-catching, attracting a large number of popular people to check in and take photos, and dominating the homepage of Xiaohongshu users. The popular actor Hanikezi incarnated as a new car experience officer, unlocking the unique selling points of E 007 in depth on the spot, intuitively showing the details of the new car, and "planting" the audience with strength. At the same time, the users who attended the event actively participated in the Xiaohongshu topic of "Add some color to Valentine's Day", posted beautiful photos of E 007, and won rich prizes. There were also climaxes such as singing and dancing and a series of surprise interactive games at the event site, and various New Year's "hi-banging" benefits were wave after wave.

From the earliest "Shopping and Grass Guide" community product to today's "Life Search Engine", Xiaohongshu has always been a social platform for young users to gather and share beautiful content, integrating multiple circles and multiculturalism. During this year's Spring Festival, Xiaohongshu has become a note-taking and live broadcast sharing platform for CCTV's Spring Festival Gala, and jointly prepared a companion live broadcast "Everyone's Spring Festival Gala" to bring a new "New Year's flavor" to young people. This time, Xiaohongshu and Dongfeng Yipai, which came to the new frontier of the era for the courage to explore, can be described as an "e" hit and matched, resulting in a happy collision, which not only shortens the distance between the brand and users, but also provides useful inspiration for the new car marketing in the industry and in terms of innovative practice paths and methods.

With the blessing of four hard core powers, E 007 is multi-dimensional and eye-catching, and its charm is extraordinary

Dongfeng Yipai is well versed in the preferences of young people to buy cars, and has the four hard core powers of "love beauty, intelligent inspiration, driving pleasure, and safety texture", E 007, which is undoubtedly the warmest and most romantic token of Valentine's Day.

E 007 has a restrained and elegant shape and a flamboyant personality, and the drag coefficient of the body reaches 0., which is rare in the same class209, the lines are smooth and calm and powerful, attracting passers-by along the way to stop and admire. The E 007 is also equipped with an electric rear wing, a reversible instrument screen, and a butterfly shadow light blanket. The whole series is equipped with frameless doors, hidden door handles, electric liftback tailgates, panoramic domes and other trendy equipment as standard, and the only electric scissor door in the same class can be optionally installed to fully meet the needs of young people in pursuit of individuality.

At the same time, E 007 also has advanced high-intelligence performance, providing a considerate and comfortable travel experience, equipped with a high-computing intelligent driving system that integrates driving and parking, and the whole car is equipped with up to 31 intelligent perception hardware, which can realize high-end driving assistance functions such as "high-speed NOA pilot assisted driving" and "LAPA" over-the-horizon memory parking. All models are equipped with L2 intelligent assisted driving and a large number of intelligent safety features as standard.

In addition, E 007 is also equipped with the only Dongfeng SOA intelligent cockpit in the same class, which can realize multi-scene preset, and use SOA electronic and electrical architecture technology to bring all intelligent configurations to the extreme, with 38 service modules, 123 interfaces, and more than 300 custom scenarios open to the whole car. The car is equipped with a Wanos panoramic sound surround sound field, and the number of speakers in the whole car is as high as 20, bringing immersive luxury audio-visual; It is equipped with the fastest intelligent interactive voice system in its class, and the intelligent equipment is fully filled. With the blessing of software and hardware, it is not a problem to customize an exclusive smart cockpit for the other half on Valentine's Day.

E 007 has Dongfeng quantum architecture platform, Mach E power and other advanced technologies strong blessing, equipped with the only electric four-wheel drive in the same class, dual motor comprehensive power up to 400kW, zero hundred acceleration only 39 seconds, and can achieve ultra-low energy consumption in the same level, and the range of the extended range version of the model can reach 1200 kilometers with full fuel and full power, so that you are not afraid of long distances, and reunite with your lover faster.

By creating a unique purple Valentine's Day in Wuhan Chuhe Han Street, the unique charm of the Dongfeng Yipai brand has been fully demonstrated. Well versed in the interest map of young people, Dongfeng Yipai has shifted the position of user interaction to the mobile Internet platforms that young people love, such as station B, Douyin, Xiaohongshu, Sogou input method, etc. In the future, Dongfeng Yipai will continue to be committed to bringing more innovative and unique products and service experiences to consumers. The new protagonist of this event, E 007, will also fully meet the expectations of young consumersThe top ten limited rights and interests of 880,000 yuan will be officially listed in March, so stay tuned!

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