When it comes to the Chinese New Year, the Spring Festival Gala is naturally indispensable. The family served food, poured wine, watched sketches and enjoyed singing and dancing, talking and laughing, which is the New Year's memory of many friends.
However, what if this Spring Festival Gala moves to your village? Then it's not the Spring Festival Gala, it's the "Village Gala".
The main venue of the 2024 National Spring Festival "Village Evening" was staged in Sanjiang Dong Autonomous County, Liuzhou, Guangxi. Source: Xinhua News Agency.
One. Recently, following the popularity of "Village BA" and "Village Super" on the whole network, "Village Evening" has been out of the circle
In Phoenix, Hunan, 4 "post-90s" Miao guys formed a band to run their own "village evening", which was not large in scale and sang about their hometown; In Rongjiang, Guizhou, the "Village Super" New Year battle has just ended, and the locals directly hold the "Village Evening" at the stadium to stage the most dazzling national style; In Liuzhou, Guangxi, the "Village Evening" called "Dong Village Hundred Family Banquet Happy Chinese Year" attracted more than 1,200 people to participate in the performance, and the number of dissemination on the whole network exceeded 1 billion.
The "Village Evening" was originally a village art evening written and directed by the villagers during the Spring Festival. As early as Chinese New Year's Eve in 1981, Yueshan Village, Lishui, Zhejiang Province staged the country's first "Village Gala", two years earlier than the Spring Festival Gala on TV.
Nowadays, the "village evening" is not limited to the Spring Festival. In 2023, in order to comprehensively promote the revitalization of rural culture and encourage and guide the normalization of "village evenings" in various places, the Ministry of Culture and Tourism will carry out the "Four Seasons Village Evening" activities nationwide, with more than 20,000 demonstration and display activities throughout the year, with as many as 1 participants300 million; The Ministry of Culture and Tourism also announced the 2024 Spring Festival "Village Evening" demonstration sites, with a total of 91 across the country.
Just looking at a certain "village evening", the scale may not be large, but the people love to watch it, and it is at the doorstep, there are all seasons, and the "village evening" has become "the village banquet that understands you best".
The 2024 National "Village Evening" Demonstration and Exhibition Activity and Guizhou "Village Super Village Evening" were held in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. **Light**.
Two. Why is it popular?
Some time ago, Uncle Dao went on a business trip to Linfen, Shanxi, and experienced a "village evening" on the spot, called "Linfen in the Drum". To be honest, it's super shocking, and there are 3 intuitive feelings: at home, acting by yourself, and being cultured.
The stage of "Village Evening" is right on the doorstep. In the scene where Uncle Dao went, the stage was surrounded by the villagers' own houses, and the nearest house was only 20 meters away from the stage. Take out the small bench from your home and take two steps to watch the show. Don't worry that the "auditorium" is full, the second floor of your house is also a VIP private room.
There are no big stars in the actors, and the program list is written as "villagers of Xiaoyu Village", "villagers of Baishi Village and surrounding villages", "villagers of Jiantou Village, Qiaoli Village and other areas". Daniel Zhang, the organizer of this "village evening" and the representative inheritor of the majestic gongs and drums in Shanxi Province, told Uncle Dao that after he sent out the invitation to participate, more than 300 drummers soon signed up, and many villagers put down their hoes to go to rehearsals, and put down their chopsticks to become actors.
The content of the performance is very local cultural characteristics, and Uncle Island is fascinated. At the opening ceremony of the Beijing Asian Games that year, more than 400 peasant drummers performed the intangible cultural heritage project. In this "Village Evening", Daniel Zhang not only arranged traditional repertoire, but also innovatively arranged some new tricks such as dustpan rhythm and modern pop ** accompaniment. Who would have thought that putting soybeans in a dustpan, combined with agricultural actions such as shaking, dusting, sifting, whipping, and basening, the tools originally used to harvest rations actually played the natural sound of the countryside!
Linfen in the drums" performance scene (**Douyin).
Three. On the day of watching the "Village Evening", Uncle Dao chatted with the uncles and aunts around him, and they said that the mass base of Linfen gongs and drums is very good, and almost every village has a gong and drum team. In the past, every Chinese New Year, there were always gongs and drums, and it was the most lively time in the village. This "village evening" made the New Year's flavor in Uncle Island's memory come back.
Among the teams performing live that night, the oldest actor was 77 years old, the youngest was 8 years old, and the gong and drum teams from all over the country came to compete. There is also a small episode: there is a performance here, and I don't know whose boy ran up to the stage, picked up the drumstick and struck it, and the drum beat was perfect with the big army!
This is the unexpected joy of the "Village Evening" and the best embodiment of cultural inheritance.
Why does "Village Evening" make people go up? Some netizens said that the extensive sense and local flavor of this "grass stage team" give anyone the opportunity to show off on stage, which is the unique charm of "Village Evening".
Indeed, there are no exquisite costumes, no dazzling lighting effects, and the villagers sing the songs handed down by the elders and walk the most primitive dance steps......The "Village Evening" has the most authentic local culture in China. The common people have become the protagonists of spiritual culture, who is not happy? China is so big, all places have their own unique cultures, if each place has its own unique performances, programs and activities to attract wanderers to return home, why worry about the traditional culture has no successors?
After "Village Evening" is out of the circle, how to make the "Village Evening" IP continue to be hot? Many places are actively exploring. Some combine traditional culture with modern popular elements and innovate content; Some put the performance on the "cloud" and connected with other "village evenings" to "compete" for the audience; There are also the integration of "village evening" with New Year's goods collection and rural folk customs tour to create brand products that integrate culture and tourism.
These are all beneficial practices, and I believe that more new ways to play will emerge in the future. In the final analysis, if culture is to be alive, it must be widely participated by the people, inherited in life, and innovated in daily life. Gathering people with culture and rejuvenating the village with culture, our countryside will be more vibrant.
Wen Jiangwei. Edited by Diancang.
* Xia Ke Island WeChat***