Spring is full of joy and the new year is coming, and the festival is celebrated with songs from all over the country. Just after the beginning of spring, the strong New Year's atmosphere has permeated the streets and alleys of various cities. The unique folk activities to welcome the New Year in the south and north of the world are like colorful picture scrolls, adding a festive atmosphere to this New Year of the Dragon. Yum China's KFC and Pizza Hut brands have appeared at folk events around the world in the form of food trucks and pop-up stores, bringing consumers a different consumption experience and delicious companionship in warm winter.
Xinghua Street tastes delicious, KFC accompanies you to enjoy the flowers
The Spring Festival (Xinghua Street) is a national intangible cultural heritage. The Guangfu nursery rhyme sang: On the evening of the New Year, the flower street, the spring flowers bloom all over the street ......The image sings the most distinctive traditional customs of Yangcheng. For the "old Guang", the New Year is only when they walk through the flower street. On the eve of the Spring Festival, Guangzhou's century-old "Yuexiu West Lake Flower Market" was grandly opened. On the long street, red lanterns hang high, flower sheds and orange stalls stretch, and flowers are colorful ......Guangzhou KFC appeared at the flower market with a combination of red and festive retro archway and modern KCOFFEE food truck. The festive "God of Wealth" on the archway and the KFC big gold bucket wrapped with "auspicious" New Year oranges are full of Cantonese New Year's flavor into this Lingnan color and customs painting.
In the lively flower market in Futian District, Shenzhen, KFC's "New Year K (fast) F (hair) C (wealth)" theme exhibition with a strong New Year atmosphere attracted the attention of the public, and they lined up in front of the novel and interesting KCash coffee cup crane machine; In Longgang Beilimo Flower Market, which has the same delicious scenery as "Erbin", the KFC pop-up store has also become one of the bright red.
In Guangdong, where KFC loves "Xinghua Street", KFC has opened more than 30 pop-up booths and KCew food trucks in more than a dozen cities including Guangzhou, Shenzhen, Dongguan and Foshan. The smiling giant KFC grandfather is wearing a new costume for the Year of the Dragon, holding a New Year gold bucket, and the golden "K (fast) f (hair) C (wealth)" homophonic stalk has become a very appropriate New Year's conspicuous bag. Spicy chicken wings, Jiuzhen juice, freshly ground coffee, egg tart, ......Freshly baked food and warm and thoughtful service make citizens feast while wandering through the sea of flowers.
The lights are shining, and KFC is unveiled at the New Year Lantern Festival
Lantern Festival to find the taste of the New Year", in Guangzhou Yuexiu Park, the first Changsha Yazui Park New Year Lantern Festival, the auspicious "dragon" elements into the theme of "year", dazzling dragon lanterns, dreamlike light and shadow combination, the colorful festive scene to fill the New Year flavor. KFC made a stunning appearance at the New Year Lantern Festival in Guangzhou and Changsha with the theme of "New Year K (fast) F (hair) C (wealth)". At the event site, in addition to selling K coffee and snacks, KFC KCaif food trucks also provided warm hot drinks and free kitchen products, allowing citizens and tourists to feel the taste of the New Year in the thick smoke and fire.
At the lantern festival of Shangyuan Tang Palace in Daming Palace, Xi'an, the "Auspicious Dragon" dining truck jointly created by Qujiang Tourism and KFC was unveiled. The "auspicious dragon" element dances with its head held high, showing its extraordinary spirit, and the food truck is full of delicious food, adding a new year's flavor to the lantern festival. In the "Chang'an Lantern Market" of Xingqing Palace, KFC has set up KChine mobile "capsule" coffee carts, high-quality food and "fast fortune" lanterns, allowing citizens to experience the magical experience of immersion in Chang'an Lantern Market while having a happy visit to the park.
What could be warmer than a hot drink and a hot bite on a rainy night? That's the caring service and smiling faces of the KFC food truck waiters. On the first day of the opening of the 30th Zigong International Dinosaur Lantern Festival, there was a heavy rain, and on this cold and rainy night, the KFC food truck located 50 meters down the entrance of the Zigong International Dinosaur Lantern Festival provided warm food and hot drinks for countless lantern watchers who were "hit with arms" by the heavy rain. The dazzling light strips, light signs and other details of the food truck also ensure that consumers who visit the lantern festival can quickly find the KFC food truck and enjoy the delicious food and service.
Celebrate the New Year with the dragon, and the good "city" opens the fireworks in the world
New Year's Eve with food is the most beautiful interpretation of fireworks in the world. At the Guiyang Guanshan Lake Lantern Festival Temple Market, which was restarted after three years, Pizza Hut's new retail product booth was decorated with a bright red "Pizza Victory" to send an exclusive blessing to friends from all over the world. Steak, pasta, grilled sausage, ......A dazzling array of products and a wide variety of choices make consumers who come to buy New Year's goods shine. Pizza Hut's red handbag, which is advancing with the flavor of the New Year, has also become a trendy "single product" that young consumers on the scene are vying to check in. Carrying or back, Pizza Hut's dazzling red opened the catwalk show of the Lantern Festival Temple Market.
If you come to Xuchang, Henan, the ancient city of Cao Wei, which was selected for the 2023 "Poetry and Distance" Henan Cultural Tourism Industry Annual List, is a must-see attraction. The streets, residences, government offices and other buildings in the ancient city area have restored the architectural style of the Three Kingdoms period, as if people have traveled back to that era. It not only showcases Xuchang's rich history and culture, but also incorporates modern elements. During the Spring Festival, the KFC Cao Wei Ancient City pop-up store officially opened its doors to welcome customers, not only providing rich food to tourists from the north and south, but also store staff wearing Hanfu incarnated as NPC "Three Kingdoms Celebrities" to interact and promote Cao Wei culture, bringing tourists a different journey through food and light.
In recent years, Yum China has broken the business model of fixed stores and continued to innovate and develop to meet the multi-level and diversified consumption needs of citizens and enhance people's sense of gain and happiness. Yum China's KFC and Pizza Hut restaurants have settled in various New Year events, making the perfect combination of traditional Chinese New Year culture and modern consumption elements, and stringing together the taste of the last year. Yum China brings consumers a wealth of food and thoughtful service, and citizens can enjoy culture and delicious food, making this Chinese New Year of the Dragon unique.