Just after May Nine, the cold wind was still cold. We drove all the way north along Xingfu Avenue and arrived at Donghai Tianxia Hot Spring Health Town in 20 minutes. Not far from the hot spring health town, we saw that the 20-storey hotel in the hot spring health town is like a sail sail in the sea, leading the Donghai Group to ride the wind and waves, and move forward, and its architectural style is luxurious and majestic, which impresses us deeply.
Donghai Tianxia Hot Spring Health Care Town, located opposite the Beijing-Tianjin-Luji Industrial Park of Xingfu Avenue (in Santang Township, Pingyuan County), is located in the south of Mount Tai and Beijing-Tianjin in the north5 hours drive to Jinan, Cangzhou, Hengshui and other cities. The project covers an area of 1,837 acres, with a planned construction area of more than 690,000 square meters. The project is planned to take "hot spring vacation + leisure and entertainment" as the core, and create plain tourism brands such as indoor hot spring health care, water amusement, high-end hotels, and research and popularization.
It is understood that in the East China Sea Tianxia Hot Spring Health Care Town, there are 360,000 square meters of hotel integrating guest rooms, catering, recreation, conference and business vacation, 20,000 square meters of East China Sea World, 190,000 square meters of military research base, 150,000 square meters of medical center, integrating medicine, health, recuperation, learning and music, with traditional characteristic commercial streets, sightseeing railway stations, original hometown music valley, and 600 acres of outdoor theme amusement parks, 600,000 square meters of health care residences. "Every year on holidays, the hotel, water world, and outdoor hot springs are all open, which can meet the needs of 3,000 tourists at the same time. Project leader Manager Li said.
In March 2018, the construction of Donghai Tianxia Hot Spring Health Town was established. Due to the large amount of funds occupied by the construction of the project, the follow-up demand for working capital is large. In March 2023, after understanding its capital needs during the visit, the account manager of Pingyuan Rural Commercial Bank quickly formulated a credit plan and issued a fixed asset loan of 9.9 million yuan to provide financial support for the smooth progress of the project. After the completion of the project, the annual operating income can reach 500 million yuan, which will further increase employment, attract talents, promote the development of the tourism industry, and stimulate the economic growth of the county. After several years of development, Donghai Tianxia Hot Spring Health Town has become a well-known place, becoming an Internet celebrity check-in place for many health enthusiasts and a beautiful business card of Dezhou (Plains) cultural tourism, and has been included in the "Key Project of New and Old Kinetic Energy Conversion in Shandong Province", and won the honorary title of "Shandong Province Service Industry Characteristic Town".
Since last year, Pingyuan Rural Commercial Bank has focused on the development characteristics of the cultural and tourism industry, paid attention to giving full play to the joint force of policies, actively connected with industry associations, used "key person marketing" and "party building +" red alliance and other methods to obtain the list of customers in the cultural and tourism industry within its jurisdiction in batches, and carried out the activities of "inclusive finance visit" and "first loan cultivation" on a regular basis. Actively participate in the bank-enterprise symposium organized by the first department, hold publicity and promotion meetings, build an online docking platform, offline face-to-face negotiation and other forms to provide financial services for customers in the cultural and tourism industry. Give full play to the advantages of inclusive finance, set loan interest rates, quotas, and repayment methods for "one household, one policy", make good use of "renewal loans without principal repayment" and "inclusive + direct" policy loan products, and increase fee reductions and concessions for customers in the cultural and tourism industry. (Zhang Guoshui).