Can a domestic brand that makes foreign liquor really hit overseas?
Foreword: The data on alcohol imports in 2023 shows that compared with 2022, China's spirits imports will be 1982.3 billion yuan (all RMB, the same below), a year-on-year increase of 3046%, and the import volume is 12.4 billion liters, an increase of 639%。Brandy imports increased by 154%, but whisky imports did not rise but fell, and the data showed that it was -057%。The data on alcohol exports in 2023 shows that compared with 2022, China's exports of alcohol products continue to accelerate growth, with a total export volume of 71.6 billion liters, with a total export value of 179.5 billion US dollars, an increase of 3134% and 3851%。
Data**: Official website of the General Administration of Customs, "China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal Husbandry, Liquor Importers and Exporters Branch".
2023 is a booming year for brandy, with the consumption of spirits in the Chinese market ushering in a significant increase, and the demand for brandy is gradually increasing.
Namely, a patented cost-effective brandy brandy brandy.
Winemaking is always full of creativity and ingenuity for Chinese, that is, the experts of the R&D team have finally overcome the barrier of too exciting taste of traditional spirits day and night, and the rare soft taste makes people excited and achieved"Functional compound berry wine and production method thereof"Patent (Patent No.: ZL 2014 1 00433900) – This functional berry blend, obtained through a patented technology, is then distilled and aged in oak barrels for more than 4 years to form today's blended brandy.
Only by being bold can we innovate
That is, the raw material of moot brandy is high-quality berries from the ** production areas in many places across the country. In the black soil of Heilongjiang, we selected raspberries, which are known as "SOD fruits", blackberries, which are rich in anthocyanins, and blackcurrants, which are rich in VC. In Daliang Mountain, Sichuan, the king of trace elements was selected. In Zhongning County, Ningxia, wolfberry, a national health treasure, was selected. The combination of 5 kinds of berries and grapes, which are the traditional raw materials of brandy, is gradually emitted with a charming taste of age over time under the low-temperature maceration technique.
Rare brandy blends use these berries as their ingredients, and even fewer are so delicately balanced before the six fruits.
Peace of mind is the only way to solve the pain points of consumers.
The taste of the wine is certainly full of refreshment, but there are also a lot of worries lingering in the hearts of consumers - will it be uncomfortable in the middle of the night and want to vomit? Will I have a headache and can't get out of bed the next day after drinking?
These worries are also one of the original intentions of the world of Brandy, if there is a wine that can be eaten softly, with peace of mind, without the burden of having a happy drink, this is the enjoyment that everyone should have when drinking.
To come out, that is, to be seen by the world.
Launched at the beginning of 2024, the blended brandy has received widespread attention on foreign social networks not long after its debut, and the concept of blended brandy has also attracted a lot of international attention. Different raw material recipes, Chinese and Western brewing ingenuity, for Jimo, harmony and difference, different and harmonious, is the key to the continuous growth of a brand.
I believe that in the near future, more and more characteristic domestic brands will be well-known to the world, so that the world can understand our cultural core and creative ingenuity.