Cars
Xingtu Automobile: a rising independent high-end superstar.
Introduction. In 2023, Xingtu Auto will attract the attention of the entire auto market with its amazing sales performance, like a rising star. Its sales of 125,521 units increased by 134 year-on-year9%, marking the rise of the Xingtu brand in the independent high-end field. This article will provide readers with an in-depth analysis of the new chapter of Xingtu Automobile, and present the brilliant take-off of this independent brand from multiple perspectives such as sales performance, product line positioning, market position, brand image, future development plan and technological innovation.
i.Sales performance.
In 2023, Xingtu Auto achieved amazing results in sales, totaling 125,521 units, a year-on-year increase of 1349%。This is not only a number, but also a clear proof of Xingtu's emergence in the market. Sales exceeded 10,000 units for six consecutive months, especially in December, when sales reached a record high of 14,169 units. Huang Zhaogen concluded on January 31: "In 2023, we will accumulate and reap the victory of a 'small goal' of long-termism. "Behind this performance is Xingtu Auto's profound market insight and strong brand driving force.
The rapid growth of Xingtu Auto's sales performance is not only an increase in quantity, but also an accurate insight into market demand. This shows the excellent ability of the Xingtu brand in product planning and market positioning in the highly competitive environment of the automotive industry. In the future, with the advent of the new energy era, Xingtu Automobile is expected to usher in greater breakthroughs in sales performance.
ii.Product line and positioning.
Xingtu Automobile not only wins by sales, but also emerges in the market with its unique product line and positioning. The average price of its bicycle has reached 1720,000 yuan, surpassing Volkswagen, Nissan and other joint venture brands, highlighting the solid foundation for the brand's upward development. In 2023, Xingtu will launch a total of 5 new facelifted models, including Lanyue, Lingyun, Yaoguang, Chasing Wind, and the pure electric high-end Star Era ES. These models not only cover various market segments, but also in the sales structure, the proportion of high-end models Lanyue and Yaoguang continues to increase, effectively promoting the development of the entire brand.
Xingtu Auto's product line is diverse and comprehensive, from Lanyue to Star Era ES, each model occupies a unique position in different market segments. As a representative of high-end models, Yaoguang has delivered more than 5,000 vehicles per month since September, of which four-wheel drive high-end equipment accounts for more than 60%. This not only demonstrates the accurate positioning of Xingtu Auto in the product segment, but also proves the recognition of consumers for Xingtu's high-end products.
iii.Market position.
Xingtu Automobile's position in the market is becoming more and more prominent. In 2023, its sales have surpassed that of second-tier luxury brands such as Lincoln and Jaguar Land Rover (except for BBA). Not only that, Xingtu Auto plans to fully enter the new energy era in 2024, laying a solid foundation for future development. In terms of the average price of bicycles, Huang Zhaogen said that with the upcoming launch of Yaoguang C-DM and Star Era ES, the average price of bicycles in Xingtu is expected to exceed 200,000 yuan in 2024, which will surpass all mainstream joint ventures and enter the stage of PK with luxury cars.
The rise of Xingtu Auto's market position is not only due to the strong product strength, but also inseparable from the gradual establishment of the brand image. The performance of Xingtu Automobile in the second-tier luxury brands has given Xingtu Automobile the opportunity to further impact the mainstream joint venture market and strive for more market share for its own brands in the high-end field.
iv.Brand image.
Xingtu Automobile has not only achieved advantages in sales performance and market position, but also consolidated its brand image. In terms of user composition, 73% of car buyers belong to the trade-in purchase, of which 57% are from joint venture brands, saying that the recognition of Xingtu in the minds of consumers is constantly improving. From the perspective of the dealer system, the number of authorized dealers of Xingtu will reach 500 in 2023, of which 68% are investors from joint ventures and luxury brands. This data shows that Xingtu has not only won the trust of users in the market, but also attracted more dealers to join, laying a solid foundation for the long-term development of the brand.
The establishment of brand image is one of the keys to the success of Xingtu Auto. 73% of the car buyers are trade-in users, and 57% of them are joint venture brand users, which reflects the high recognition of the Xingtu brand in the minds of users.