Not surprisingly, the sales champion in the SUV market in November was firmly occupied by the Tesla Model Y. You know, in November, Tesla Model Y sold 49,877 new cars in one go (only retail sales, if you count wholesale sales, I'm afraid it's even more terrifying), compared with the second-place BYD Yuan PLUS car series, it also sold nearly 20,000 more new cars.
In addition, one of the prerequisites we have to know is that the Model Y is still a model with an average price of about 300,000 yuan, on the other hand, the second place BYD Yuan Plus, its average price is about 150,000 yuan at most. Therefore, such a big gap and the fact that the former is still so hot make us want to ask:Why are so many people in China buying the Tesla Model Y?
From the perspective of product power, the appearance of the Tesla Model Y has no special features at all, and the biggest advantage is that it is highly recognizable, and it is easy for people to see at a glance that this is a Tesla-branded SUV model.
In addition, since the Model Y is a product of the decentralization of the design of the Model X model, the early buyers of this car will feel that they have bought a Tesla SUV that is smaller than the Model X but does not have gullwing doors.
In addition to the exterior, the interior of the Tesla Model Y is actually similar to the Model 3, and it is not an exaggeration to say that it is a rough house. But it is precisely this minimalist design that is loved by many urban men and women. After all, the simple and clear UI design interface and easy-to-use function key operation save a lot of learning costs for this kind of fast-paced people working in the city, so I think these are also one of the reasons why urbanites choose Tesla Model Y.
In addition, don't forget that the Model Y is also an SUV, which makes it much better than its own Model 3 model, both in terms of its visual appearance and the actual space ride experience after using it.
In addition, Chinese people have always had a "soft spot" for SUV models, and the rise of domestic cars is relying on the large single product of SUVs, so the Model Y models with larger space performance and higher chassis ground clearance are naturally more popular and easy to sell.
As for power and range, although Tesla does not flaunt how fast its acceleration and how long it lasts, consumers will vote with actual experience and hands. Judging by the data, the price is 26The Model Y model with a nominal range of 640,000 is 554km and has a 0-100 acceleration time of 59 seconds, these numbers are not bad, but they are not very strong, and they are just right.
To be honest, with such a range performance and such an acceleration performance, it is obviously enough to drive in the city every day. And Tesla's battery management system is very good, and the power consumption per 100 kilometers can even reach 134kWh (this data is taken from the Model Y Long Range All-Wheel Starter), which is quite an excellent figure. Therefore, when Tesla has made great efforts in these invisible but actual experience is very good, consumers also feel that the product is good after feeling it carefully, and the probability of buying it will naturally increase exponentially.
All in all, the Tesla brand has always given people a sense of avant-garde and maverick, although the Model Y, which has an average price of 300,000 yuan, also has many imperfections, such asThe chassis is hard, the steering is heavy, the interior is simple, and the roof panorama glass is very sunny in the sunBut for most young men and women living in the city, it is difficult not to be moved when there is such an SUV with a highly recognizable appearance, a car machine that is easy to use and intelligent, the space is large enough, and the power range is fully capable of daily use, and the brand is still strong enough to be placed in the market.
In the final analysis, it's not that the 300,000 Tesla Model Y is too strong, but in this price range, there are really not many products that have its comprehensive, balanced and have this kind of brand tonality and cognition.
Otherwise, why do you think nearly 50,000 people chose the Tesla Model Y in November?However, the Xpeng G6 and Zhiji LS6, which are benchmarked against it in the same class, did not even sell 10,000 units in November, why is this?Leave a message in the comment area, let's talk about it together. (Text: Youshi Automobile, Dazhuo).
Note: The picture comes from the Internet, the rights belong to the original author, and thank you!This article only represents the author's personal views and does not represent the position of Youshi Auto.