In the past, independent brands were the "disadvantaged group" in the auto market, which was not strong, low in sales, and could not compete with joint venture rivals. Nowadays, the state of independent brands has undergone a "180-degree" transformation. At present, domestic brands not only surpass their joint venture rivals in terms of sales, but also significantly improve their value retention rate. In January 2024, the value retention rate of independent car brands has reached a higher level. Don't believe it, just look at the data, a few days ago, the China Automobile Dealers Association and Jingzhen Valuation jointly released the "January 2024 China Automobile Retention Rate Research Report", which includes the list of independent brand retention rate.
In January, the first model on the list was GAC Trumpchi, which had a three-year value retention rate of 668%。GAC Trumpchi's new car sales are not too strong, but Trumpchi's products have always been very popular in the second-hand car market, and the value retention rate remains high.
Lynk & Co ranks second, in the domestic car market, Lynk & Co belongs to the small and beautiful Chinese brand, its products are very individual, biased towards performance, the overall style to take the high-end route, because of this, the Lynk & Co brand value retention rate performance is very strong, in January, the model three-year value retention rate data reached 604%。Wuling Motors ranked third, and in January, the brand's three-year value retention rate reached 604%, Wuling's products focus on cost performance, and most products are better than competitors at the same level. Changan Automobile ranked fourth, as the "head player" among Chinese brands, in January, the brand's three-year value retention rate reached 601%。Changan Automobile is making steady progress in the fuel vehicle market, and the speed of new energy transformation is also very fast, but its products are not strong enough in the high-end market.
Haval brand ranked fifth, it is the traditional "veteran" in the car market, back then, this brand is what a scenery, Haval H6 has led the SUV car market in sales, the era of electrification, Haval brand is facing new challenges, but its product retention rate is very stable, in January, the brand's three-year value retention rate reached 598%。Geely Automobile is considered a "potential stock" on the list of value retention rate, and the brand's three-year value retention rate reached 59 in January4%, compared with December last year, the three-year value retention rate data has increased significantly. MG ranked seventh, and the brand's three-year value retention rate reached 57 in January3%, MG brand performed better in foreign markets.
BYD ranked eighth, and the brand's three-year retention rate reached 56 in January4%, although this brand leads the way in the new car market, but in the used car market, BYD's performance is not so fierce.
Roewe ranked ninth, and the brand's three-year value retention rate reached 56 in January4%, which is tepid. Chery ranked tenth, and in January, the brand's three-year value retention rate reached 558%, compared with December last year, the retention rate is higher. Ideal's value retention rate data in January is not very "ideal", ranking eleventh, with a three-year value retention rate of 558%, compared with December last year, the brand's retention rate has declined. The three-year value retention rate of the Auchan brand reached 55 in January5%, this brand product is good, but the brand influence is not deep enough.
Baojun's three-year retention rate data increased slightly in January, reaching 553%, while Hongqi and Pentium in January three-year retention rate data declined to varying degrees, these two brands are under a lot of pressure. Ghost car view: now, independent brand models in the second-hand car market is getting more and more popular, better design, higher configuration, more cost-effective, more consumers, now, in the minds of most consumers, the difference between joint ventures and independent is not big, they pay more attention to the value of products.